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    • Discover the Connected Pool Cloud Computing, the great ally for the digitalisation of the sports sector (and for athletes)
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    • Business Messaging – From humble SMS to conversational commerce Business Message main players and roles
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    • Towards a green digital transformation The Malware Created in Go Is A Trend And Is Here To Stay

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Fernando Menéndez-Ros

      Telefónica: a data and Artificial Intelligence driven company

      Last week Chema Alonso, Chief Data Officer of Telefónica, and Irene Gómez, Director of Telefónica Aura, gave a keynote speech about the company’s vision and ongoing projects on data...
      AI of Things

      Can Big Data reshape the Outdoor Media sector?

      Out-of-home (OOH) adspend in the UK rose to £1 billion  2014, and is predicted to grow by 4.8% in 2016 according to a recent report.  To ensure they benefit...
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      • Big Data & AI Tutorials
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • Figure 1: DK Management have decided to use LUCA Store.
      AI of Things

      Case Study: LUCA Store and DK Management, driving footfall and increasing convertion

      In case you didn’t already know one of the many products from our business portfolio is LUCA Store. This post will take a look at our collaboration with DK...
      Ana Zamora

      Big Data and Tourism: How this Girona Festival became Data-Driven

      Every year, from the 9th to the 17th of May, Girona celebrates the “Temps de Flors”,  one of the most popular flower festivals in Europe. For ten days, the...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

4 reasons why you should visit the LUCA stand at MWC2017

Next week, we’ll be taking part in Mobile World Congress in Barcelona, the world’s largest gathering for the telecommunications industry. With Big Data and Artificial Intelligence playing such a...
Ana Zamora

Open Algorithms, what are they? Yves-Alexandre de Montjoye explains

Yves – Alexandre de Montjoye is a lecturer at Imperial College London’s new Data Science Institute. As a postdoctoral researcher at Harvard IQSS, his main field of research focuses on metadata...
Ana Zamora

LUCA Talk 2: Big Data as a Force for Good

In the world of data, we tend to focus on how Big Data technology can optimize our organizations, maximize revenues and make our organizational processes more efficient. However, there is...
Richard Benjamins

How these 4 sports are using Data Science

Thousands of companies around the world may have started their journey to become data-driven, harnessing the full potential of Big Data, however, the world of professional sports is only...
AI of Things

These 4 people are using Big Data to find their Valentine

More often than not, we talk about the application of Big Data in the realms of business – focusing on how such technology can enable us to optimize our...
Richard Benjamins

Artificial Intelligence vs Cognitive Computing: What’s the difference?

The media hype around Artificial Intelligence (AI) and Cognitive Computing is unquestionable at the moment. They seem to appear everywhere on the Internet in the press, blogs, conferences and events...
AI of Things

LUCA boosts brand engagement with “Sponsored Data” product

    Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...
AI of Things

Meet our LUCA team in Brazil

Did you know that LUCA has data experts in 12 different countries? Our HQ may be here in Madrid in Spain, but we have Data Scientists, Data Engineers, Business...
Ana Zamora

Voluntechies, bringing virtual reality to hospitalized kids

One of the amazing aspects of working with technology is the potential social good you can do with it. Here at LUCA we strongly believe in the power of...
AI of Things

LUCA to power data-driven decisions in Brazil’s tourism sector

Brazil’s tourism industry had a huge boost in 2016 with more than half a million tourists descending upon Rio de Janeiro for the Olympics – making it a record year with...

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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
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