|Figure 1: LUCA attends #BDW16 in Madrid and Barcelona this week|
Carme Artigas, the CEO and Founder of Synergic Partners, opened up by mentioning that it is more than 10 years since O’Reilly’s Roger Magoulas coined the term “Big Data” in 2005. Roger himself also attended, explaining that 11 years later, Big Data is everywhere; in the press, on TV and there are hundreds of events on the topic. Yet the term Big Data has disappeared from Gartner’s Hype Cycle of 2015 due to it no longer being an emerging technology.
|Figure 2: Carme Artigas kicks off Big Data Week Madrid|
Apart from these ethical discussions, there were pragmatic and promising presentations discussing how Big Data can be used for Social Good. As it turns out, a wide range of data sources (as you can see below) can contribute significantly to monitoring and progressing on the UN’s seventeen Sustainable Development Goals set for 2030.
|Figure 3: Big Data for Social Good Use Cases|
Tomorrow we’ll be attending the Barcelona version of the event and LUCA’s Strategic Marketing Manager, Florence Broderick, will be attending to expand on Big Data for Social Good and how mobile phone data can bring value to this very cause. Follow the conversation online at #bdw16.