LUCA Artificial Intelligence of Things, how things plan to make our lives simpler Just as in the Grimm Brothers fairy tale where two little elves teamed up to help the cobbler have a better life, Artificial Intelligence and IoT, Big Data technologies...
Patrick Buckley The Hologram Concert – How AI is helping to keep music alive When Whitney Houston passed away in 2012, the world was shocked by the sudden and tragic news of her death. Fans gathered around the Beverly Hills hotel in Los...
LUCA Big Data Analytics, but what type? In today’s climate, businesses are already aware that if they don’t make the most of their data, they will be left behind by the competition. They know that traditional...
Cristina de la Cruz How do we talk to Aura in different countries? The implementation of Aura, Telefónica’s Artificial Intelligence, in Spain, Brazil, the United Kingdom and Germany has revolutionised the way customers interact with the company. Currently, and depending on the...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Where are people from Madrid going during the upcoming December holidays? During the early December bank holiday many of us take the opportunity to relax, discover new places or return to our countries of origin. This time, as a further...
LUCA Understanding the visitors of the Reina Sofia Museum in Madrid Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
Can Big Data reshape the Outdoor Media sector?LUCA 26 October, 2016 Out-of-home (OOH) adspend in the UK rose to £1 billion 2014, and is predicted to grow by 4.8% in 2016 according to a recent report. To ensure they benefit from this growth, Outdoor Media players are looking to embrace top technological trends such as Big Data and the Internet of Things, allowing them to sell audiences: moving from panels to people. At the same time, global spend for programmatic digital display advertising is estimated to reach $53 billion by 2018 and OOH will play a big part in that growth. So what does this shift closer towards near real-time mean when it comes to data? How can leading companies in the sector adapt their data strategy to get closer to their audiences and communicate in the most digital way possible? How do they propel themselves from the realms of traditional Business Intelligence into the world of Big Data? As well as more traditional data sources such as surveys and panels, the mobile phone and its corresponding mobile event data offers a unique opportunity to organisations who want to understand their users (or audiences) better, with 90% of people keeping their phone within 1 metre reach, 24 hours day. Using anonymized and aggregated data, our Smart Steps solution allows OOH decision makers to understand their audiences by converting mobile event data into actionable insights to help them bring more value to their customers, enabling them to sell inventory in a more data-driven way. Figure 2: Insights provided by our Smart Steps solution In the UK, our team of expert Data Scientists and Data Engineers use the Smart Steps platform to process and analyze over 4 billion mobile data events per day, providing extrapolated data so that our insights represent the entire population – giving an accurate picture of the behaviour of users in the area of study to a range of clients in different sectors. Recently, our team have been working with Exterion Media, the largest privately owned Outdoor Media company in Europe. Exterion’s data strategy team were keen to move from static and modelled information to more dynamic, mobile-based audience-led data. To do this, we have worked together to develop a world-class analytics tool which is on the desktops of all of Exterion’s sales team. This software empowers them to optimize their sales to clients demonstrating insights on how their audiences travel throughout the London Underground network, showing them where they can find them and when they can find them – which is particularly relevant for retail clients who want to drive footfall, targeting their audience at the right time in the right place. Figure 3: Our Smart Steps Insights Viewer Data Strategy Director Mick Ridley said: “this has really given us the opportunity to speak confidently about our audiences and how we engage with our media throughout the day, giving clients the ability to target more effectively.” For the full interview, visit our YouTube channel here: To accelerate our digital transformation, expanding and diversifying our data sources in all industries is fundamental. This groundbreaking project with Exterion clearly shows their commitment to being a data-driven company, leading innovation in their space to bring even greater benefits to their customers. Are you interested in how our mobile insight products could help you disrupt your sector? Drop us an email here to start your Big Data journey. Big Data Week 2016: Forget Big Data, Artificial Intelligence is the new kid on the blockTelco Data Analytics: what’s next in Big Data for Telcos
Patrick Buckley The Hologram Concert – How AI is helping to keep music alive When Whitney Houston passed away in 2012, the world was shocked by the sudden and tragic news of her death. Fans gathered around the Beverly Hills hotel in Los...
Patrick Buckley Robot Waiters – The future or just a gimmick? As we continue to battle the COVID-19 pandemic, the hospitality industry is looking to technology as a way to keep workers safe. Could robot waiters be the answer? In...
Patrick Buckley How will AI change the labour market for the better? From the way we shop, to the way we learn, the digital world in which we live is unrecognisable from the reality of a decade ago. One area which...
Patrick Buckley How AI is helping fashion retailers stay afloat With an estimated current global market value surpassing 406 billion USD, the fashion industry is one of the most significant yet vulnerable industries out there. In an ever-worsening socio-economic...
LUCA La transformación digital en la gestión del agua, ahora más que nunca Hoy en día mantenemos la incertidumbre de cuándo dispondremos de una vacuna o cuál será el impacto real en la sociedad y en la economía que nos deja esta...
Patrick Buckley Thanks to AI, the future of video-conferencing is in sight. Throughout the COVID-19 pandemic, video-conferencing has become the backbone of both our work and social lives. Today, on #WorldHugDay, we take a look at some of the ways in which...