|Figure 2: Insights provided by our Smart Steps solution|
In the UK, our team of expert Data Scientists and Data Engineers use the Smart Steps platform to process and analyze over 4 billion mobile data events per day, providing extrapolated data so that our insights represent the entire population – giving an accurate picture of the behaviour of users in the area of study to a range of clients in different sectors.
Recently, our team have been working with Exterion Media, the largest privately owned Outdoor Media company in Europe. Exterion’s data strategy team were keen to move from static and modelled information to more dynamic, mobile-based audience-led data.
To do this, we have worked together to develop a world-class analytics tool which is on the desktops of all of Exterion’s sales team. This software empowers them to optimize their sales to clients demonstrating insights on how their audiences travel throughout the London Underground network, showing them where they can find them and when they can find them – which is particularly relevant for retail clients who want to drive footfall, targeting their audience at the right time in the right place.
|Figure 3: Our Smart Steps Insights Viewer|
Data Strategy Director Mick Ridley said: “this has really given us the opportunity to speak confidently about our audiences and how we engage with our media throughout the day, giving clients the ability to target more effectively.” For the full interview, visit our YouTube channel here:
Are you interested in how our mobile insight products could help you disrupt your sector? Drop us an email here to start your Big Data journey.