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  • IoT
    • Connected Health, or IoT as your best lifeline Success Story: achieving an audience based strategy
  • Big Data
    • Responsible data usage for effective advertising Movistar+ launches a pioneering advertising innovation project in Spain
  • Cybersecurity
    • Thinking About Attacks on WAFs Based on Machine Learning Are SMS for sending verification codes secure?

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      SMASSA Success Story: Intelligent Parking Services

      Today we bring another success story from the public sector: the example of SMASSA, the Sociedad Municipal de Aparcamientos (Municipal Parking Company) whose mission is to solve the parking...
      AI of Things

      Happy holidays with data!

      It’s the most wonderful time of the year, Christmas is celebrated on December 25th in homes all over the world. That means, millions and millions of turkeys cooked, presents...
    • Artificial Intelligence
      • Big Data & AI Tutorials
      • AI for all
      • AI & Big Data Applications
      • LUCA Events
  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      How the workers travel to Distrito T?

      Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
      AI of Things

      How much do London firefighters spend on saving helpless kittens? The Open Data answers

      Original post in Spanish by Paloma Recuerdo In this second post, a continuation of “Smart Cities: Squeezing Open Data with Power BI”, we will analyse the problem and understand the measures...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

5 degree programs for becoming a Data Scientist

At LUCA, our Data Scientists are at the heart of what we do. Recruiting these valuable team members can be a challenge, though, because they are in such high...
AI of Things

Poverty Insights in Guatemala using Big Data

“No poverty” is the first of the U.N.’s 17 Sustainable Development Goals and it is closely linked with several other goals, including zero hunger, reduced inequality, and good health and...
AI of Things

4 times Big Data invaded the world of Fashion

The relationship between Big Data and Fashion stems back to 2013 when giants like ASOS and Gap started to use data to enhance their customer shopping experience – revolutionizing the way consumers buy garments online. 1. Chanel’s Data...
AI of Things

Axonix acquire mobile geolocation startup Statiq

This week, our programmatic trading platform, Axonix, has acquired British mobile geolocation data startup Statiq in our continued pursuit of data-driven business opportunities. The investment has been driven by...
AI of Things

Our HackForGood Roundup

HackForGood is all about encouraging people to come up with innovative ways to use data for social good. The fifth edition of Hack for Good took place at the...
AI of Things

How Big Data helped Stuttgart improve commutes and tackle Climate Change

Here at LUCA, we are passionate about harnessing the power of data to tackle problems. Whether the problem is a global threat like climate change or a personal issue...
AI of Things

LUCA Tourism at the Mexico Balloon Festival

Each year, the  Festival Internacional del Globo (FIG), brings together over 200 hot air balloons that fill the sky above the ‘Parque Metropolitano in León, Guanajuato, in what is an...
AI of Things

The 6 data-driven pioneers of politics

Data is starting to change the way we run our world, and businesses have tended to lead the adoption and application of Big Data technology. Nevertheless, there are some...
AI of Things

Our top 5 LUCA events in March

February has come to an end, and it’s been a busy month in terms of events at LUCA. We organized our second webinar, which you can check out here and our presence...
Ana Zamora

LUCA’s MWC 2017 Roundup

The week started big at MWC with Telefónica’s launch of AURA, the “brains” of its 4th platform.  With Aura, we enter into a new phase of Telefónica, the era...

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  • Telefónica Tech

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José Luis Núñez Díaz
Towards a smarter supply chain
One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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Top of the app charts. Shuabang: automated malware made in China
Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
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"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
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Information leakage in Data Loss Prevention leader companies
Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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