Patrick Buckley Thanks to AI, the future of video-conferencing is in sight. Throughout the COVID-19 pandemic, video-conferencing has become the backbone of both our work and social lives. Today, on #WorldHugDay, we take a look at some of the ways in which...
Patrick Buckley How IoT technology is helping candy producers make sweet profits! From chocolate bars to lollipops, gumdrops to Haribos, the confectionary industry is now worth an estimated 210$ billion worldwide. With the industry experiencing strong growth, it is no surprise...
LUCA The 7 priorities of a company when adopting Blockchain Last week I shared with the 101Blockchainscommunity of professionals and digital innovators the Blockchain vision we have at Telefónica and how companies can create value by adopting this technology. If...
LUCA Marathon Commuters: Which nationalities spend most time travelling to and from work? Just 600 cities are projected to create more than 60% of global economic growth by 2025. Our reluctance to distribute population outside of these urban powerhouses has caused city...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA How Big Data helped Stuttgart improve commutes and tackle Climate Change Here at LUCA, we are passionate about harnessing the power of data to tackle problems. Whether the problem is a global threat like climate change or a personal issue...
LUCA Can Big Data reshape the Outdoor Media sector? Out-of-home (OOH) adspend in the UK rose to £1 billion 2014, and is predicted to grow by 4.8% in 2016 according to a recent report. To ensure they benefit...
Axonix acquire mobile geolocation startup StatiqLUCA 14 March, 2017 This week, our programmatic trading platform, Axonix, has acquired British mobile geolocation data startup Statiq in our continued pursuit of data-driven business opportunities. The investment has been driven by Axonix’s scale and diversification strategy and will give Telefónica a wealth of data to better target consumers – bring even greater value to our corporate customers in LUCA. Statiq launched in 2013 and has built a portfolio of partners ranging from demand side platforms to ad networks. Their solution processes “billions” of location data signals to identify the places people visit and subsequently build consumer profiles around them. The data can also tell advertisers whether a consumer visited a retail store after seeing a mobile ad. Figure 1: Statiq is a British mobile geolocation data startup which we have acquired. “The expertise, skills and understanding of location data that the Statiq team bring with them is unparalleled,” said Axonix CEO, Simon Bailey. “Combining this with the unique and verified first party data sets will create a significantly superior and differentiated product set.” Tim Finn, CEO of Statiq, added: “Location intelligence has become a critical capability for digital marketers across all channels. Location-based mobile advertising in particular is fast becoming a key competitive differentiator as mobile ad players enjoy the benefits of providing a highly personalised, relevant and timely user experience.” Figure 2: Simon Bailey, CEO of Axonix, reflects on the acquisition. “This type of location data is highly valued on exchanges – uniting Statiq’s data and analytics products with Axonix programmatic platform we are able to enrich the whole experience for brands and agencies.” The acquisition also allows O2’s mobile marketing and insights provider, Weve, which is integrated with Axonix technology, to offer UK advertisers an enhanced and expanded location data solution. It brings together Statiq’s GPS-based footfall measurement, telco data, and insights from across O2’s 15,000 Wi-Fi hotspots and will provide advertisers with greater insights into audience behaviour and campaign performance at a granular level. Statiq and Axonix will combine offices in London as well as maintaining offices in Barcelona and Kiev, continuing under their own independent brand. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Calibri} span.s1 {font-kerning: none} How Big Data helped Stuttgart improve commutes and tackle Climate Change4 times Big Data invaded the world of Fashion
LUCA La transformación digital en la gestión del agua, ahora más que nunca Hoy en día mantenemos la incertidumbre de cuándo dispondremos de una vacuna o cuál será el impacto real en la sociedad y en la economía que nos deja esta...
Patrick Buckley Thanks to AI, the future of video-conferencing is in sight. Throughout the COVID-19 pandemic, video-conferencing has become the backbone of both our work and social lives. Today, on #WorldHugDay, we take a look at some of the ways in which...
Patrick Buckley How AI and Machine Learning help to develop vaccines As Christmas approaches this year, we have all been gifted the great news that the Pfizer/BioNTech vaccine has shown to be both safe and effective in creating an immune...
Patrick Buckley Is AI key to successful Real Estate investment? As Artificial Intelligence (AI) continues to shape the world around us, in today’s post we explore the impact of AI on commercial Real Estate investment. To what extent is...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
Patrick Buckley How should you speak to children about Artificial Intelligence? In previous years, people’s relationship with technology in general, and with artificial intelligence in particular, was based on “text”, usually using specialised programming languages. Today, however, artificial intelligence has...