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  • IoT
    • Movistar Car: transform your vehicle into a connected car Chuck Martin: “The industry can anticipate consumers’ needs even before they feel that need. This is the future that awaits us on Internet of Things”
  • Big Data
    • AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? The AI Hunger Games – Why is modern Artificial Intelligence so data hungry? (Part II)
  • Cybersecurity
    • Bestiary of a Poorly Managed Memory (I) #CyberSecurityReport19H2: Qihoo is the company that most collaborates in the reporting of vulnerabilities in Microsoft products

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      A data-driven football season

      A game of football lasts 90 minutes, features 2 teams, each with 11 players, and it will hopefully (from a fan’s perspective) contain some goals. In recent seasons, an...
      AI of Things

      How Germany moves

      Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Designing an OOH advertising map in Brazil

      For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
      AI of Things

      How much do London firefighters spend on saving helpless kittens? The Open Data answers

      Original post in Spanish by Paloma Recuerdo In this second post, a continuation of “Smart Cities: Squeezing Open Data with Power BI”, we will analyse the problem and understand the measures...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

How did the temporary closure of Line 5 affect the users of Madrid’s Metro?

The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
AI of Things

Creating smarter fire services using data science

Here at LUCA, we are passionate about Big Data for Social Good, or BD4SG. In our previous post, published during the first ‘Big Data for Social Good in Action’...
AI of Things

Finding the next festival headliner using Big Data

The music industry is always evolving and, like many other industries, has realised that it oughtto be harnessing the power of Big Data. Historically, human efforts have beenthe driving...
AI of Things

Cycling in the city? Analysing Cyclist Safety in Madrid with Excel

Written by Paloma Recuerdo, original post in Spanish In this post we will see an example of how we can perform simple descriptive analytics on a set of data, without...
AI of Things

ProTrain Project: Big Data to optimise regional traffic in Germany

Transport planning within major cities is becoming a worldwide issue as more and more people are moving to cities like Berlin which in turn has put urban transport under...
Paloma Recuero de los Santos

How can Brand Sponsored Data be used as a marketing tool for video advertising?

(Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
AI of Things

How can Big Data help to improve the financial scoring process?

Content written by Daniel Torres Laguardia, Head Scoring (data product) Michael wants to apply for a financing of its recent TV purchase, and wait… he needs to be checked. And after...
AI of Things

How is Big Data influencing the recruitment process?

Big Data has became a phenomenon that is almost affecting every business and sector around the globe. From financial services, optimising services for cities and even monitoring the weather,...
AI of Things

What do Big Data, Algorithms and Netflix have in common?

Netflix has become a worldwide phenomenon with over 98 million customers streaming worldwide. The amount of data generated from that amount of users can be directly reinvested in the...
AI of Things

How has the NFL Super Bowl evolved with the introduction of Big Data?

Last year saw the 50th anniversary of the NFL Super Bowl and it is clear that it has become one of the most hotly anticipated events of the year,...

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Florence Broderick
Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
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Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
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Evil FOCA is now Open Source
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New Tool: MicEnum, Mandatory Integrity Control Enumerator
In the context of the Microsoft Windows family of operating systems, Mandatory Integrity Control (MIC) is a core security feature introduced in Windows Vista and implemented in subsequent lines...
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HookMe, a tool for intercepting communications with API hooking
HookMe is a tool for Windows that allows to intercept system processes when calling APIs needed for network connections. The tool, still in beta, was developed by Manuel Fernández (now...
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