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    • IoT for a better world How can we bring Internet of Things to the rural world?
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    • Big Data & AI changing the music game: IBM Watson BEAT How to win over the Millennial Shopper? A great personalised experience will make them stay
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    • Evrial, malware that steals Bitcoins using the clipboard… and the scammed scammers #CyberSecurityReport20H1: Microsoft Fixes Many More Vulnerabilities, but Detects Far Fewer

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      The evolution of TV – Addressable Advertising: Creating a Better, More Personal TV & Video Experience

      Written by Natalia Barrera Palomero – Digital Consultant in LUCA Advertising As a powerful channel with broad reach, it is no surprise that TV currently accounts for $70 billion in...
      AI of Things

      Business Messaging – From humble SMS to conversational commerce

      Written by Jenny Whelan, Head of Business Affairs – LUCA Advertising We all know SMS. With 5 billion users, the reach of SMS as a messaging channel is unparalleled. Combined...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Success Story: pioneering project for economic and social development

      In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
      AI of Things

      How much do London firefighters spend on saving helpless kittens? The Open Data answers

      Original post in Spanish by Paloma Recuerdo In this second post, a continuation of “Smart Cities: Squeezing Open Data with Power BI”, we will analyse the problem and understand the measures...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

Ana Zamora

Big Data and Tourism: How this Girona Festival became Data-Driven

Every year, from the 9th to the 17th of May, Girona celebrates the “Temps de Flors”,  one of the most popular flower festivals in Europe. For ten days, the...
AI of Things

International call traffic may tell you more than first thought

This post debates the value of international phone calls in understanding society. Telefónica has a wide global infrastructure of networks which can be used by other service providers to carry...
Richard Benjamins

Artificial Intelligence: What even is that?

Artificial Intelligence (AI) is the hottest topic out there at the moment, and often it is merely associated with chatbots such as Siri or other cognitive programs such as...
Florence Broderick

Telefónica Mannequin Challenge

Today in the office we decided to do our very own Mannequin Challenge, bringing together employees from all over Telefónica. This viral internet craze has even frozen the internet...
AI of Things

Can Mobile Data combat Climate Change in Germany?

One of our favourite topics here at LUCA is using Big Data for Social Good, to measure our progress on Sustainable Development Goals. Three of the 17 goals are...
AI of Things

Commuter Traffic: Can Big Data solve the problem?

When we sit in our daily traffic jams, many of us may think: Where do the other commuters come from? Where are they on their way to? Are we...
Florence Broderick

Big Dating: Could AI be the real matchmaker on Tinder?

Online dating platforms such as Tinder, Happn and Hinge are seeing exponential growth, slowly sliding on to the home screens of smartphone users all over the world.  Last week...
Ana Zamora

LUCA at Big Data Spain 2016: Our Full Roundup

Over the past 2 days our LUCA team have been in full force at the Big Data Spain 2016 event, which was held this year in Kinepolis in the...
Richard Benjamins

Open Data and Business – a paradox?

While Open Data has a wide range of definitions, Wikipedia provides one of the most commonly accepted: “Open Data is the idea that some data should be freely available...
Florence Broderick

The Data Transparency Lab Conference 2016 kicks off tomorrow

By Ramon Sangüesa, Data Transparency Lab coordinator. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.3px Tahoma; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} This week the 2016 edition of the Data Transparency Lab conference...

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