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    • Ethical IoT: principles for an implementation that respects people’s rights Telefónica Tech At MWC: Economic and Social Recovery Are Our Priorities
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    • LUCA chooses Hortonworks from Hadoop as its platform to offer Big Data as a service for Spain Telco Data Analytics Europe
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    • Evolution of Spear-Phishing Techniques of Notorious Threat Groups and malware used CapaciCard Is Already Working on iPhone

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business

      “We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
      AI of Things

      Mum, when I grow up I want to be a hacker

      The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? A...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
      AI of Things

      Open Data and API’s in Video Games: League of Legends puts them to practice

        When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of games like LOL and CSGO. With the help of David Heras, who collaborated...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
AI of Things

Mobility and transport planning in Neuquén

There are more and more cities who, thanks to technology and the use of data, are hoping to improve the quality of life of their citizens though carrying out...
AI of Things

The rise of data-driven education

Here at LUCA, we like to use our blog to discover and explore how Big Data can be used in parts of society that have historically been closed off...
AI of Things

Understanding the visitors of the Reina Sofia Museum in Madrid

Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
AI of Things

The stand-out moments of BDID2017 (I) : Thank you for enjoying this day with us!

Last Tuesday, the 31st of October, we celebrated the Big Data Innovation Day 2017 enjoyed a fantastic afternoon. The main Auditorium of Distrito Telefonica was full of guests and many others followed...
AI of Things

Planning retail site locations using data

One of the key business decisions for any brand is deciding where to ‘set up shop’. This involves having an understanding of your consumer base and is particularly important...
AI of Things

Under a week to go until #BDID2017!

We are now less than 1 week away from Big Data Innovation Day, which will be held on the 31st October 2017 along with the first anniversary of the launch of...
AI of Things

Boosting Peru’s Tourism Industry with Big Data

When people first think of Peru, stunning images of the Inca Trail and Machu Picchu are likely to come to mind. The “Land of the Incas” is one of...
AI of Things

Telco Data Analytics Europe

The third annual Telco Data Analytics Europe conference takes place in Madrid on the 24th and 25th of October. The two-day conference will see over 60 pioneers of data...
AI of Things

Is Data Science the Answer to Ocean Pollution?

The United Nations have set out a series of Sustainable Development Goals that they hope will become a reality by 2030. The 14th of the 17 listed goals relates...
AI of Things

Did you miss LUCA Talk: Using mobile data in the transport sector?

LUCA Talk 7, held on Tuesday 3rd October, gave us an invaluable insight into the transport sector. There was a focus on mobile data and the way it can...

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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
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Mobile Connect winner of the 'Connected Life Awards'
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Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
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Information leakage in Data Loss Prevention leader companies
Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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