This week we share the launch presentation of Dave Sweeney, our Commercial Lead for Public and Transport sectors in the UK. Dave told us all about about how mobile data insights are bringing new value to decision-makers who are looking to innovate with their data collection strategies, optimizing their businesses and reducing ineffiencies in both transport and tourism.
Dave explained several case studies from both sectors, bringing an overview of how data is already being used to improve the services and products of different public bodies. According to Dave, “Big Data is moving from a buzzword, to something bigger that can influence our cities and have a really positive effect in society“.
|Figure 1: Dave Sweneey discusses the importance of Big Data for society.|
An example of this is our recurring work with the local government in Girona on “Temps the Flors”, a festival which takes place every year which we discussed on our blog last week. Dave also mentioned our “Las Fallas” project, which provides an analysis of tourist behaviour at this popular Valencian festival. In this project, we enabled the local government in Valencia to optimize their marketing campaigns using data. For example, by promoting an Amsterdam-Valencia flight route in reaction to the insight about the popularity of the festival amongst Dutch tourists.
To find out more about our innnovative tourism and transport products, see Dave’s full presentation below: