Stefan Leadbeater How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Fernando Menéndez The expansion and future of Aura, Telefónica’s AI A few years ago, Telefónica began a digital transformation process with the aim of seeking simplification, adaptation and the comprehensive digitalisation of the Company through the design and implementation...
LUCA 5 jobs that you didn’t know used Data Science Content originally written by Ane Urain Gurruchaga, LUCA Brand Awareness. From taking the metro, to choosing a film that best fits your tastes, the presence of data is undeniable in...
LUCA Case Study: LUCA Tourism and Royal Palace Visitors Analysis Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
LUCA Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
LUCA Analysing tourist profiles in Spain with INE Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
LUCA Traffic spikes before football games? The effect of the World Cup in Germany Post written by Telefónica NEXT Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
LUCA Designing an OOH advertising map in Brazil For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
Did you miss LUCA Talk: Using mobile data in the transport sector?LUCA 6 October, 2017 LUCA Talk 7, held on Tuesday 3rd October, gave us an invaluable insight into the transport sector. There was a focus on mobile data and the way it can be used to track the movement of people. This data is always anonymized and aggregated and at LUCA, we have been collecting it since 2012. With LUCA Transit and the power of this information, it is possible to track anonymized groups of people when they move or dwell. Ultimately this allows our clients to make more informed decisions on transport planning, as explained in the talk. It’s not too late to catch up! The talk was split into 4 sections. Firstly, Tom Brealey gave us an introduction to the topic and helped us to understand the key areas of the technology. He then went on to talk about a specific case study, LUCA’s project with Highways England, an interesting example of how the mobile data can be utilized. Oscar Garcia Costa followed this up with an incredibly detailed analysis of the utilization of mobile data in Quito, Ecuador. LUCA has worked with the transportation authorities in Quito to help to plan and manage the transportation system. This has been achieved by analyzing the movement of people, as explained in the video below. The webinar concluded with a Q&A section, giving viewers the opportunity to ask questions to our experts. If you have not seen yet our LUCA Talk you can do so below: Don’t miss out on a single post. Subscribe to LUCA Data Speaks. Feel Free to browse: How online retailers are driving sales with sponsored dataIs Data Science the Answer to Ocean Pollution?
Stefan Leadbeater How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Richard Benjamins Artificial Intelligence for warfare or for maintaining peace On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...
Antonio Pita Lozano The data-driven transformation of businesses, a matter of survival Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...
Anshul Kudal How do you capture clients on multiple channels? Have you heard of the word omnichannel? It is a word which is used a lot in the world of marketing. Like its name indicates, it refers to multiple...
LUCA Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Richard Benjamins London AI Summit 2019 The London AI Summit attracted thousands of visitors; so many more than when AI was still a niche thing in the 90-ies. As always with such big events, it was a...
