ElevenPaths and Cyber Threat Alliance (CTA) collaborates in sharing information intelligence about cyber threats
Florence Broderick 17 February, 2017
In 2015, ElevenPaths, together with another market leader companies, such as Check Point, Cisco, Fortinet, Intel Security, Palo Alto and Symantec, brought together their strength to join a community that aims to exchange information about intelligence in cyber threats. This community is called CyberThreat Alliance (CTA).
Combining this collective intelligence, the CTA aspires to improve the detection of recent threats and its defences, to boost the protection to customers and partners in the alliance.
The CTA had developed an automatic system for shared information, allowing in real time the sharing in all Indicators of Compromise (IoCs), adding not only the indicators in an individual way, but also correlated and in context of each threat. The system allows the members of the alliance to access immediately the enriched indicators, working ahead of the industry, providing an early detection and being published before another sources.
Everyday, thousands of indicators are exchanged in CTA, and their relation are focusing on creating context, enriching the intelligence information and providing a better and faster detection of unknowing threats.
In ElevenPaths, we are constantly creating the best security solutions for our customer, supporting all collaborative initiatives from the security industry. In this way, we can be ahead in an effective way in the war against the cybercriminals.
Do you want to know more? Check here the official document released by CTA during the RSA Conference in San Francisco.
ElevenPaths joins Saint Patrick Technology to offer security solutions based on the latest Big Data technologies
Florence Broderick 16 February, 2017
With this collaboration, we aim to share knowledge, synergies and technical resources to develop products and services for digital security. ElevenPaths’ Vice Presidente for Strategic Alliances, Rames Sarwat, says “thanks to this partnership, ElevenPaths and Saint Patrick Technology will work together for the development and distribution of products and services for both companies. We want to reach the Spanish market and also, the markets in Ireland and UK.“.
“The products developed by Saint Patrick Technology fits perfectly with the ElevenPaths’ Identity and Access Solutions“ says Roberto Rodríguez Gómez, Partner Director in Saint Patrick Technology. Along these lines, Saint Patrick Technology joins the Partners Program of ElevenPaths as SSP (Solution & Services Partners).
This new deal supports ElevenPaths and Saint Patrick Technology’s objective to develop and implement mobile apps specialised in technologies as AR, VR, NFC, RFI and Big Data. Both ElevenPaths and Saint Patrick Technology will include these services in their portfolios, increasing the options for technological and consultancy solutions and also last generation developments.
For more information, check the Partners Section in our webpage.
Do you want to know more about the ElevenPaths Partner Program? Contact us!
To see the Press Release done by ElevenPaths and Saint Patrick Technology, click here.
GeoGestión, the Internet of Mobile Workforces
Beatriz Sanz Baños 15 February, 2017
GeoGestión is a solution that streamlines processes that were previously costly for businesses in terms of both money and resources. To illustrate this with some examples this system addresses the paperwork required after a sales force visit, the work sheet filled out by a technical service when visiting a customer – where the technician must report on the tasks carried out and file the signature of the client after the repair has been completed, or package delivery for courier services. Therefore GeoGestión is a sidekick for businesses that require digitising their mobile workforce bureaucracy.
GeoGestión is based on two types of user devices: dedicated devices – similar to traditional beepers – that compile information autonomously and smartphones that collect data from both the employee’s input as well as the data that the smartphone sensors collect autonomously. Both types of devices, of course, have a SIM card installed. The app can require employee interaction for certain tasks and work on its own in the background at all time as other IoT systems are designed to do.
GeoGestión allows an administrator to know where their employees are at a given moment, triggering alarms in the event the employees move beyond predesignated geofences – combining geofencing and asset tracking in one single solution. The platform has built in reports that compile collected data (from the two types of devices) offering insight and leverage to companies in order to improve business processes. The platform allows to carry out employee wide actions regardless of the type of employee (sales force, security agents, etc.), indicating the route to follow, where to go at one given time, and even start text based chats with them. In the meanwhile completed work sheets are collected after the visit, repair or delivery.
We have identified four types of businesses that can clearly benefit from GeoGestión:
- Companies with mobile sales forces
- Security firms
- Logistics, Courier and Delivery companies
- Technical assistance companies
From the employee perspective, it is not complicated to start using GeoGestión. This lack of a steep learning curve helps users cut paperwork time from day one. Data is automatically relayed to the employee’s office making it easy to report back. This information channel works both ways allowing last minute updates to reach the employee immediately in case of an emergency (for security employees or technicians) that know where to go as soon as possible and how to get there. The system records both programmed and unscheduled events, granting access to the forms the employee needs to fill out, this impacting positively on productivity.
GeoGestión is a key partner for the four types of companies mentioned before. They can embrace digital transformation with a clear plan to recovering the invested cost. Some advantages are common to every use case and some are business specific.
From a practical point of view, security services improve their efficiency in answer distress signals 20% thanks to the built in real time features. The panic button feature improves the ease of mind for both the end client and the security employees that feels that help is always close by. Paperwork improvements and bureaucracy streamlining can achieve a 70% cut in both people and time required. Users that need to meet an SLA with clients have achieved a 20% improvement. Finally, we would like to also mention the improvements in salesforces. Mobile sales workers’ routes are optimized 30% allowing for a redesign in routes and assigned clients that helps both overworked and partially-idle sales workers to improve their personal productivity an extra 20%.
The data provided by our 25,000 active licenses offer us excellent Return of Investment (ROI) perspectives for our customers estimated in ranging from 5 to 1 to 7 to 1. The ROI cycle is shortened even more thanks to the tool’s market position and its competitive pricing.
How these 4 sports are using Data Science
Richard Benjamins 15 February, 2017
Until now, sports coaches have been able to boast about their experience or their gut feelings when making decisions and have therefore been somewhat resistant to the world of Big Data – something which we all saw so perfectly illustrated in Moneyball where Brad Pitt shows the tension between human experience and data-driven.
However, things are changing – and slowly but surely we’re starting to see a lot more research around the role of data in sport as well as an increasing number of jobs working directly with professional sports teams to enhance their performance. But which sports are leading the way? We took a look:
1. Formula 1
As our CDO, Chema Alonso, mentioned the other day in a talk with the Movistar cycling team, Formula 1 teams are pioneers when it comes to data-driven decisions. With every race generating huge amounts of data, on the track, vehicles, conditions and drivers – Williams saw a unique opportunity.
They optimized team pits-stops by taking bio-metric measurements from the technical team allowing them to understand when each team member functions optimally. Eventually, they ended up reducing their pitstop time to 1.92 seconds – the fastest ever recorded.
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| Figure 1: Formula 1 team |
2. Football
Some years ago, we obtained some data from the Spanish football league for the 2012-2013 season, allowing our Data Scientists to carry out an in-depth analysis. The data was generated by cameras that take up to 10 photos per second, and are post-processed so that individual players can be identified. In the figures below you can see heatmaps of Barcelona vs Atletico Madrid. The area represents the field, and the goal of the team is located in the pointed parts with the darkest colours. The darker the color, the longer the players are at a certain location. It becomes immediately clear that Barcelona were more of an attacking team throughout that season, unlike Atletico who tended to have a more defensive approach.
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| Figure 2: Barcelona’s pitch activity (left) vs Atletico Madrid’s pitch activity (right). |
It was also possible to follow individual players, and in the images below we can see the paths of two players throughout a match. The green points show that the player ran at approximately 5 m/s (the equivalent of running 100m in 20 seconds) and red points at approximately 7 m/s. It is clear that the first players runs much more than the second, but what does that mean? That the first player is better than the second? That they have different roles? Looking at only this data, if you were the trainer, which player would you prefer to buy?
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| Figure 3: The “work rate” of Xavi Hernandez (left) vs Leo Messi (right). |
Well, the first player is midfielder Xavi Hernandez, and the second player is Leo Messi, who doesn’t need any further introduction.
3. Cycling
More recently, we had the opportunity to analyze data from the 2016 “Vuelta a España“, looking at Movistar Team’s performance. We had access to the data of 8 cyclists from the team throughout the 21 stages from start to finish. Every second, 7 types of data of each cyclist are captured resulting in more than 2 million data feeds. The variables captured, include location, altitude, force, speed, heart rate and pedal rate.
With this data, apart from analyzing individual cyclists, it becomes possible to analyze how the team works together, and to understand and compare different stages. Looking at the data, it becomes very evident how professional cycling is a team sport with differentiated roles for the different team members: today it is impossible to win one of the main competitions “flying solo”. What we have learned is that it is important to:
- Understand when team members peak in terms of performance so that training can be planned for peaks to coincide with competitions.
- Determine the context variables (altitude, weather), the training variables and the personal cyclist variables which impact most in the cyclist’s performance and subjective experience.
- Combine the roles that cyclists play in the different stages with performance and fatigue variables to plan the recovery of the cyclists and the next stages during the competition.
4. Cricket
Cricket, which is the most popular sport in India, and the second most popular sport in the world is also embracing the growing value of Big Data. IBM launched their #ScorewithData campaign during the Cricket World Cup which included a Social Sentiment Index which predicted correctly who would win certain phases of the tournament.
The England Cricket team have also been pioneers and their ex-team coach, Peter Moores, even said “we use advanced data analytics as the sole basis for some of our decisions – even affecting who we select for the team.” Nathan Leamon, who was hired by the new head coach for his expertise in maths and statistics, also used to create spreadsheets using Hawk-Eye technology to run match simulations which ended up being accurate to within 5% – breaking the field up into different segments for players to target when batting.
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| Figure 5: Big Data in the world of cricket. |
Latch Plugins Contest 2016: we finally have winners!
Florence Broderick 15 February, 2017

Winner: Álvaro Caso
Plugin: Mosquito MQTT
Description:
This plugin easily adds a second factor authorization to the IoT ecosystem, performing the integration on the MQTT Broker platform (lightweight M2M message protocol), rather than on the devices.
This way of functioning frees resources and improves compatibility and scalability.
What we liked:
The approach to the proposed solution looks interesting and original. The integration with a protocol like MQTT increases the usability of Latch and allows a great diffusion in commercial solutions, such as IoT Stack of Telefónica.
Video:
Second prize – 2.000 USD
Winner: Juan Camero
Plugin: Latch OpenWRT
Video:
Third prize – 1.000 USD
Not awarded
For more information:
elevenpaths.com
latch.elevenpaths.com
These 4 people are using Big Data to find their Valentine
AI of Things 14 February, 2017
1. Amy Webb: the online dating”hacker”
2. Kang Zhao: the man using Machine Learning to find love
3. Justin Long: Automating Tinder with AI
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| Figure 2: Justin Long explains the tech behind Bernie AI. |
4. Dr Hannah Fry: Maths + Stats = Big Dating
Artificial Intelligence vs Cognitive Computing: What’s the difference?
Richard Benjamins 13 February, 2017
In our white paper “Surviving in the AI hype“, we explained some of the fundamental concepts behind AI, as well as touching on Cognitive Science and Computing but in this post we want to focus in more detail on the relationship between AI and Cognitive Computing specifically.
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| Figure 2: Google Trends for Artificial Intelligence (red) and Cognitive Computing (blue). |
- Intelligence: “the ability to learn or understand or to deal with new or trying situations : reason; also : the skilled use of reason (2) : the ability to apply knowledge to manipulate one’s environment or to think abstractly as measured by objective criteria (as tests).”
- Cognition: “the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.”
The term Cognitive Computing has been popularized by IBM, through its Watson program, and we think IBM deserves a lot of credit for that. But what are exactly the differences between Artificial Intelligence and Cognitive Computing? And how are they related? Or are they synonyms? The best way we have seen this explained is by the late Herb Simon, one of the early gurus of AI:
“AI can have two purposes. One is to use the power of computers to augment human thinking, just as we use motors to augment human or horse power. Robotics and expert systems are major branches of that. The other is to use a computer’s artificial intelligence to understand how humans think. In a humanoid way. If you test your programs not merely by what they can accomplish, but how they accomplish it, then you’re really doing cognitive science; you’re using AI to understand the human mind.”
Stated in other words: AI is about making computers solve complex problems, that if people solved them would require intelligence – it is the result that counts. Cognitive Science is about making computers solve complex problems similar to how humans solve problems – it is the process that counts. So Cognitive Computing aims to mimic human reasoning behavior.
Deep Blue
is a great example to look at. In 1997, for the first time in history this IBM computer program beat the world chess champion, Gary Kasparov. The main reason why Deep Blue was able to win was pure brute force. It was capable of evaluating 200 million chess positions per second, and to look up to 20 moves ahead, something no human is able to do.
So, is Deep Blue AI? Yes, because it solves a complex task, even better than the best human. Is Deep Blue Cognitive Computing? No, because the reasoning process has little to do with how humans play chess.
So, what does it mean to “mimic human problem solving” or to “mimic the human brain”? Well, actually there are different levels of “mimicking”. And here again we see the distinction between symbolic and non-symbolic or connectionist AI (as you can see here in our white paper). Originally, symbolic AI tried to mimic logical human problem-solving, while connectionist AI tried to mimic the brain’s hardware, as Deep Learning does today.
So, some symbolic AI may be cognitive computing, if it mimics human problem solving e.g. through rule-based systems. But not all (e.g. Deep Blue).
Where does that leave us? Today the terms AI and Cognitive Computing are used as synonyms. We believe that whether a company calls its product AI or Cognitive Computing, it is a marketing decision. Everybody is offering AI solutions right now, and it becomes increasingly difficult to be perceived as differential. Cognitive Computing is an attractive alternative, as it alludes to the same underlying mystery (human intelligence), but the space is much less crowded.
LUCA boosts brand engagement with “Sponsored Data” product
AI of Things 10 February, 2017
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| Figure 2: We worked with Bradesco in Brazil to bring the power of Sponsored Data to their strategy. |
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| Figure 3: Sponsored Data has immense benefits for the e-commerce sector, as in the case of Netshoes. |
Similarly, much smaller players like Indonesia’s Berniaga, an online classifieds portal partnered with a local carrier to offer three-hour free internet passes. Not only did it help raise Berniaga’s profile but also drove up traffic to its website of which 88 % comprised new or previously infrequent visitors. And start-up Kickbit, an app that allows smartphone users on prepaid plans to earn free data for engaging with brands by completing surveys or watching a video has so far racked up over 100,000 downloads on Android – attracting clients like streaming service Hulu.
2017 Future Trends: Sectors to watch include customer services and digital content delivery
This article was written by Dan Rosen, our VP for Global Advertising at LUCA.
Meet our LUCA team in Brazil
AI of Things 9 February, 2017
Did you know that LUCA has data experts in 12 different countries? Our HQ may be here in Madrid in Spain, but we have Data Scientists, Data Engineers, Business Specialists and Visualization Experts all over the world and this week we’ve prepared this video so you can get to know a little bit more about our team in Brazil and their work:
If you’re interested in finding out more about our products and services in Brazil, contact us here.









