Paloma Recuero de los Santos How can Brand Sponsored Data be used as a marketing tool for video advertising? (Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
LUCA Reducing travel delays using Big Data When we travel by public transport, there are a number of factors that affect our satisfaction with the journey. Sadly, data science can’t help us to enjoy seats that...
Beatriz Sanz Baños What’s the role of satellite connectivity in an IoT world? The European Space Agency (ESA) recently launched the Hispasat 36W-1 into space. This satellite begins the update of a platform that aims to renew the services offered by many...
Beatriz Sanz Baños Reviewing what makes a smart city smart Smart Cities are no longer a promise of the future but an increasing priority for local, regional and countrywide governments and a flourishing business area for technological firms and...
ElevenPaths New tool: PySCTChecker This is a “Quick and dirty” Python script for checking if a domain properly implements Certificate Transparency. If so, it is possible to observe how Certificate Transparency is implemented...
ElevenPaths #CyberSecurityPulse: Last Update About Bad Rabbit Ransomware On October 24th infections about a ransomware called Bad Rabbit began to spread. Less than one day, it has been targeting organizations and consumers, mostly in Russia, Ukraine, Turkey,...
Beatriz Sanz Baños The trip experience starts at the airport Madrid, December 6, 2019, 11:00 a.m. César starts his vacation today. He is very excited because it will be the first time he travels to Asia. He begins an exciting...
Beatriz Sanz Baños IoT arrives inside the volcanoes Thanks to the installation of sensors inside the crater, the information collected in real time about temperature, humidity and atmospheric pressure, can be accessed. In this way, you have...
Beatriz Sanz Baños The Smart mining revolution The integration of IoT in smart mining manages to connect its employees with their work environment, providing different benefits that reduce the percentage of accidents. Since its inception, safety has...
Beatriz Sanz Baños The 6 key conclusions of the user experience of Internet of Things in Spain According to the study Things Matter 2019 the connected car is one of the engines of the IoT 87% of those who use IoT declare that they wouldn’t give up...
Beatriz Sanz Baños Efficient and responsible milk production We have a new example of how technology can help us form a better society in which the production and consumption of milk is carried out in a sustainable...
Beatriz Sanz Baños Smart gas stations and how to find them In the last few years, gas stations started to offer travelers a wide range of possibilities beyond mere refueling. This increases competition between service stations, which is forcing these...
Beatriz Sanz Baños The heart of the airports pumps with IoT The total number of travellers in air transport increases each year in a remarkable way, giving rise to an expanding panorama of trips, comings and goings, and visits to...
Beatriz Sanz Baños IoT and everything under control With the advent of Iot technology, big companies of hardware (components) and software (programs) have had to develop and adapt new products for these devices. The components become loT How far...
Beatriz Sanz Baños Fleet Optimize for Field Force Smart driving has become a priority for users and companies that want to go further. Can you imagine increasing the profitability and safety of your fleet of vehicles by...
Beatriz Sanz Baños IoT to improve your Tourist Experience Would you like to enjoy a more personalized and efficient experience during your vacation? The arrival of IoT is already a real revolution in the tourism sector where this...
Gabriel Bergel Risk Analysis Applied to COVID-19 Our CSA Gabriel Bergel shows you how to apply the Risk Analysis methodology to the management of the COVID-19 threat.
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
Santiago Morante Cendrero Warning About Normalizing Data For many machine learning algorithms, normalizing data for analysis is a must. A supervised example would be neural networks. It is known that normalizing the data being input to...
LUCA Expert Systems in the World of Medicine Written by Sergio Sancho Azcoitia, Security Research en ElevenPaths Since its appearance a few years ago, expert systems have been applied in different fields. Due to their effectiveness they have...
