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    • IoT Activation: the IoT Program for Startups Make your holidays run smoothly with IoT
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    • IoT and Big Data: What’s the link? How Big Data helped Stuttgart improve commutes and tackle Climate Change
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    • Paloma Recuero de los Santos

      IoT and Big Data: What’s the link?

      The digital revolution has changed our lives. To begin with, technological advances were linked to the worlds of scientific research, industrial innovation, the space race, defence, health, private companies...
      LUCA

      How Big Data helped Stuttgart improve commutes and tackle Climate Change

      Here at LUCA, we are passionate about harnessing the power of data to tackle problems. Whether the problem is a global threat like climate change or a personal issue...
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    • Luis Simón Gómez Semeleder

      IoT Activation: the IoT Program for Startups

      Telefónica launches the IoT Activation  program to help startups develop their Internet of Things products. Thanks to IoT Activation, companies will have access to Telefónica’s exclusive services and tools to...
      Beatriz Sanz Baños

      Make your holidays run smoothly with IoT

      The arrival of summer holidays allows us to visit our favorite destinations, but who isn´t worried about losing their suitcase when travelling? Luckily, IoT help us to have everything...
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    • Facebook Libra coin blockchain
      Alfonso de la Rocha Gómez-Arevalillo

      The truth behind Libra, Facebook’s new cryptocurrency

      It’s been almost a week since Facebook’s public release of Libra Blockchain, a decentralized programmable database promoted by Facebook to support a low-volatility cryptocurrency. Opiniated rivers of ink have...
      ElevenPaths

      #CyberSecurityPulse: Google’s project to fight election attacks

      On the night of the primary elections in May, the residents from the county Knox, Tennessee, did not know who had won for about an hour. They did not...
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LUCA

We are Telefónica´s data unit  and we accompany the client on the journey towards the digital transformation of their organization. In addition, we have the vocation to publicize and make known the different uses of Artificial Intelligence, Data Science and Big Data in different areas of knowledge and people's lives. Because it is the latter that gives meaning to any technology.



LUCA

Artificial Intelligence in the Industrial Sector: the success story of Repsol

Although technological advances have been left behind in recent years, the industrial sector presents opportunities for developpment in the field of Big Data and Artificial Intelligence, and also in...
LUCA

SMASSA Success Story: Intelligent Parking Services

Today we bring another success story from the public sector: the example of SMASSA, the Sociedad Municipal de Aparcamientos (Municipal Parking Company) whose mission is to solve the parking...
LUCA

The highlights of LUCA Innovation Day 2019. What did you miss?

The third edition of LUCA Innovation Day took place on Wednesday the 16th of October, in which we presented the advances developed over the last year by the data...
LUCA

Success Story: pioneering project for economic and social development

In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA

“Artificial is Natural”: The Artificial Intelligence event for companies

LUCA Innovation Day 2019 is arriving, the third edition of our annual innovation event where you will have to engage all 5 senses. Watch along on our live stream...
LUCA

LUCA Talk: RCS for Business Messaging, a New Generation

It is undeniable that we are in the midst of a revolution in communications. With more than five billion active accounts in mobile messaging applications and a strong upward...
LUCA

Improving intent to purchase with mobile advertising: Success Story of Milpa Real

The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA

How the workers travel to Distrito T?

Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
LUCA

Business Message main players and roles

Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
LUCA

Responsible AI by Design in Practice

How organizations can minimize the risk of undesirable, unintended consequences of AI using a methodological approach The use of Artificial Intelligence is increasing rapidly and can be applied in many...

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