LUCA Responsible data usage for effective advertising Written by Liao Yin Tung Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
LUCA Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business “We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
Beatriz Sanz Baños An IoT that deserves an Oscar Connectivity has reached the film industry. The use of drones, virtual reality or beacon technology offers spectators the possibility of enjoying a much more complete audiovisual experience.
Beatriz Sanz Baños The End of Internet as we know it This post is part one of a two post series that will explore how communications are not only affected by the paradigm shift of connecting everything but a driving...
ElevenPaths The base rate fallacy or why antiviruses, antispam filters and detection probes work worse than what is actually promised Before starting your workday, while your savoring your morning coffee, you open your favorite cybersecurity newsletter and an advertisement on a new Intrusion Detection System catches your attention: THIS IDS...
ElevenPaths ElevenPaths and BitSight deliver enhanced visibility into supply chain risk with continuous monitoring Security Ratings Market Leader Expands Global Reach with New Strategic Alliance CAMBRIDGE, MA—June 13, 2017. ElevenPaths, Telefónica Cibersecurity Unit specialized in the development of innovative security solution, and BitSight, the Standard...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Success Story: Using Big Data to improve Tourism with Iberostar In today’s data story, we talk about some of the main applications of Big Data and Artificial Intelligence within the tourism sector. In this case, the hotel chain, Iberostar,...
LUCA Artificial Intelligence in the Industrial Sector: the success story of Repsol Although technological advances have been left behind in recent years, the industrial sector presents opportunities for developpment in the field of Big Data and Artificial Intelligence, and also in...
LUCA SMASSA Success Story: Intelligent Parking Services Today we bring another success story from the public sector: the example of SMASSA, the Sociedad Municipal de Aparcamientos (Municipal Parking Company) whose mission is to solve the parking...
LUCA The highlights of LUCA Innovation Day 2019. What did you miss? The third edition of LUCA Innovation Day took place on Wednesday the 16th of October, in which we presented the advances developed over the last year by the data...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA “Artificial is Natural”: The Artificial Intelligence event for companies LUCA Innovation Day 2019 is arriving, the third edition of our annual innovation event where you will have to engage all 5 senses. Watch along on our live stream...
LUCA LUCA Talk: RCS for Business Messaging, a New Generation It is undeniable that we are in the midst of a revolution in communications. With more than five billion active accounts in mobile messaging applications and a strong upward...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Olivia Brookhouse Would you let Artificial Intelligence run Christmas? Artificial Intelligence and Big Data are transforming the workplace, providing real time insights to optimize decision making. Meanwhile at home, AI embedded home devices and online applications can accurately...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
