Olivia Brookhouse AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
AI of Things Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
AI of Things Movistar+ launches a pioneering advertising innovation project in Spain Post written by Milena Quintana Pinto, Marketing of Mobile Advertising – LUCA This initiative by Movistar+ will allow households watching #0 (in linear TV) to enjoy ads adapted to the...
AI of Things Successful digital campaigns with Smart Insights Post written by Carlos Vayas, Business Manager Big Data & Advertising The key to executing a successful digital campaign is having the appropriate data at the time of decision making...
AI of Things The evolution of TV – Addressable Advertising: Creating a Better, More Personal TV & Video Experience Written by Natalia Barrera Palomero – Digital Consultant in LUCA Advertising As a powerful channel with broad reach, it is no surprise that TV currently accounts for $70 billion in...
AI of Things What GDPR laws mean for you Post written by Rodrigo Machado – Head of Technology, Mobile Advertising General Data Protection Regulation – GDPR, the new EU regulation that has been designed to update the existing data...
AI of Things Business Messaging – From humble SMS to conversational commerce Written by Jenny Whelan, Head of Business Affairs – LUCA Advertising We all know SMS. With 5 billion users, the reach of SMS as a messaging channel is unparalleled. Combined...
AI of Things First results of the OOH advertising project in Brazil On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things Weve launches Weve Locate – Location verification technology Weve, O2´s mobile advertising subsidiary has recently launched a new service, Weve Locate, a location verification product. This new service will allow advertisers to truly reach their target audiences,...
AI of Things Enrich your messages with the new SMS 2.0 Once upon a time, there was a ubiquitous mobile technology, which earned a high level of subscriber trust, and did this with just only 160 characters. This fairy tale...
Miryam Artigas Using Midjourney to create social media content Any sentence containing the word ‘dinosaur’ is worthy of attention. Admit it, it happens to you too. And if not, I’ll tell you why we’re talking about dinosaurs in a...
New Markets Team Human Factors in Cybersecurity: Protect Yourself Download the last report from Telefónica Tech Cyber & Cloud New Markets Team aimed at fighting disinformation and raising awareness about Cybersecurity
Roberto García Esteban Cloud market trends until 2025 All of us who work in Cloud services are aware that this market is still in a phase of accelerated growth and that more and more companies are taking...
Alberto García García-Castro TrustOS, the Swiss Army Knife of Blockchain Networks Did you know that there are currently dozens of public Blockchain networks and that, added to the private and consortium ones, there could be hundreds? Which of them would...
Javier Coronado Blazquez Endless worlds, realistic worlds: procedural generation and artificial intelligence in video games The video game No Man's Sky creates entirely visitable and different galaxies and planets at full-scale using a simple algorithm. How does it do it?
