Olivia Brookhouse AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
AI of Things Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
AI of Things Movistar+ launches a pioneering advertising innovation project in Spain Post written by Milena Quintana Pinto, Marketing of Mobile Advertising – LUCA This initiative by Movistar+ will allow households watching #0 (in linear TV) to enjoy ads adapted to the...
AI of Things Successful digital campaigns with Smart Insights Post written by Carlos Vayas, Business Manager Big Data & Advertising The key to executing a successful digital campaign is having the appropriate data at the time of decision making...
AI of Things The evolution of TV – Addressable Advertising: Creating a Better, More Personal TV & Video Experience Written by Natalia Barrera Palomero – Digital Consultant in LUCA Advertising As a powerful channel with broad reach, it is no surprise that TV currently accounts for $70 billion in...
AI of Things What GDPR laws mean for you Post written by Rodrigo Machado – Head of Technology, Mobile Advertising General Data Protection Regulation – GDPR, the new EU regulation that has been designed to update the existing data...
AI of Things Business Messaging – From humble SMS to conversational commerce Written by Jenny Whelan, Head of Business Affairs – LUCA Advertising We all know SMS. With 5 billion users, the reach of SMS as a messaging channel is unparalleled. Combined...
AI of Things First results of the OOH advertising project in Brazil On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things Weve launches Weve Locate – Location verification technology Weve, O2´s mobile advertising subsidiary has recently launched a new service, Weve Locate, a location verification product. This new service will allow advertisers to truly reach their target audiences,...
AI of Things Enrich your messages with the new SMS 2.0 Once upon a time, there was a ubiquitous mobile technology, which earned a high level of subscriber trust, and did this with just only 160 characters. This fairy tale...
José Luis Núñez Díaz Towards a smarter supply chain One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
ElevenPaths Squeezing the numbers and facts of Google’s annual Android security report Last month Google published its third annual security report on Android’s security protections, aiming to send a clear message to the world about mobile malware (or Potentially Harmful Applications...
Florence Broderick Now you can use Latch with Dropbox, Facebook and others digital services Many of you have asked us which services you can use Latch with, regretting that so far it could not be used in the more common services, such as...
Florence Broderick Fake AdBlocks in Chrome Web Store leads to… ¿adware? No platform is free from abuse. Chrome Web Store has been abused in the past, mainly by ad injectors or general adware. In fact, Google has just removed almost...
Florence Broderick Heartbleed plugin for FOCA By now, everyone knows about Heartbleed. Just like we did for FaasT, we have created a plugin for FOCA (final version) one of our most downloaded tools. This plugin...
