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LUCA Case Studies

AI of Things

Analysing tourist profiles in Spain with INE

Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
AI of Things

Mobility patterns in Lima and Callao based on Big Data technology

We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
AI of Things

First results of the OOH advertising project in Brazil

On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things

How Germany moves

Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
AI of Things

Understanding clients of La Vaguada shopping center

Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
AI of Things

The data-driven “green corridor” in Cali

The power of data has moved out of the confines of businesses and start-ups and has reached public circles and most notably, our cities. More and more local governments are hiring Big...
AI of Things

Designing an OOH advertising map in Brazil

For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
AI of Things

Mobility and transport planning in Neuquén

There are more and more cities who, thanks to technology and the use of data, are hoping to improve the quality of life of their citizens though carrying out...
AI of Things

Understanding the visitors of the Reina Sofia Museum in Madrid

Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
AI of Things

The stand-out moments of BDID2017 (I) : Thank you for enjoying this day with us!

Last Tuesday, the 31st of October, we celebrated the Big Data Innovation Day 2017 enjoyed a fantastic afternoon. The main Auditorium of Distrito Telefonica was full of guests and many others followed...

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