AI of Things Planning retail site locations using data One of the key business decisions for any brand is deciding where to ‘set up shop’. This involves having an understanding of your consumer base and is particularly important...
AI of Things Boosting Peru’s Tourism Industry with Big Data When people first think of Peru, stunning images of the Inca Trail and Machu Picchu are likely to come to mind. The “Land of the Incas” is one of...
Paloma Recuero de los Santos How can Brand Sponsored Data be used as a marketing tool for video advertising? (Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
AI of Things Case Study: How Jacobs is using LUCA Transit to Improve Transport Planning in the UK Transportation infrastructure forms an integral part of our daily journeys around the world. Whether it is workers on a daily commuter train, travelers catching a plane for a business...
AI of Things Case Study: Netshoes sponsors its mobile website and app with great results In our recent blog post explaining the benefits of sponsored data, we looked at how the company Netshoes used sponsored data to increase their key metrics. In this post,...
AI of Things Quito becomes the first Smart City in Latin America How many people use the metro on a daily basis? What stop do they get off at? How long is their journey? We can now answer all of the...
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AI of Things Case Study: LUCA Tourism and Royal Palace Visitors Analysis Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
AI of Things Case Study: LUCA Store and DK Management, driving footfall and increasing convertion In case you didn’t already know one of the many products from our business portfolio is LUCA Store. This post will take a look at our collaboration with DK...
AI of Things How Big Data helped Stuttgart improve commutes and tackle Climate Change Here at LUCA, we are passionate about harnessing the power of data to tackle problems. Whether the problem is a global threat like climate change or a personal issue...
José Luis Núñez Díaz Towards a smarter supply chain One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
ElevenPaths Mum, I want to be a hacker The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? We...
Florence Broderick ElevenPaths Talks: The ISF Standard of Good Practice for Information Security REGISTER HERE! On Thursday, 19 May, our colleague Sebastian will give a speech about The ISF Standard of Good Practice for Information Security. The standard of good practice is...
Florence Broderick Mobile Connect winner of the 'Connected Life Awards' Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
Florence Broderick Introducing Mobile Connect – the new standard in digital authentication The Mobile Operators hold the future of digital authentication in our hands, and so do our customers. The consumers will no longer need to create and manage multiple user...
