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    • Bed time will never be the same Smart football stadiums: the world’s greatest show, made even better
  • Big Data
    • The evolution of TV – Addressable Advertising: Creating a Better, More Personal TV & Video Experience Analysing tourist profiles in Spain with INE
  • Cybersecurity
    • ElevenPaths Expands Its Cloud Security Solutions Portfolio With Prisma Cloud By Palo Alto Networks The Malware Created in Go Is A Trend And Is Here To Stay

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      The rise of data-driven education

      Here at LUCA, we like to use our blog to discover and explore how Big Data can be used in parts of society that have historically been closed off...
      AI of Things

      Humanities in a Big Data World

      A lot has been said about the future of workforce. We have seen many “prophets” claiming the end of jobs how we know them today. Oxford University has claimed that tech...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Understanding clients of La Vaguada shopping center

      Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
      AI of Things

      How much do London firefighters spend on saving helpless kittens? The Open Data answers

      Original post in Spanish by Paloma Recuerdo In this second post, a continuation of “Smart Cities: Squeezing Open Data with Power BI”, we will analyse the problem and understand the measures...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

Ana Zamora

Big Data and Tourism: How this Girona Festival became Data-Driven

Every year, from the 9th to the 17th of May, Girona celebrates the “Temps de Flors”,  one of the most popular flower festivals in Europe. For ten days, the...
AI of Things

International call traffic may tell you more than first thought

This post debates the value of international phone calls in understanding society. Telefónica has a wide global infrastructure of networks which can be used by other service providers to carry...
Richard Benjamins

Artificial Intelligence: What even is that?

Artificial Intelligence (AI) is the hottest topic out there at the moment, and often it is merely associated with chatbots such as Siri or other cognitive programs such as...
Florence Broderick

Telefónica Mannequin Challenge

Today in the office we decided to do our very own Mannequin Challenge, bringing together employees from all over Telefónica. This viral internet craze has even frozen the internet...
AI of Things

Can Mobile Data combat Climate Change in Germany?

One of our favourite topics here at LUCA is using Big Data for Social Good, to measure our progress on Sustainable Development Goals. Three of the 17 goals are...
AI of Things

Commuter Traffic: Can Big Data solve the problem?

When we sit in our daily traffic jams, many of us may think: Where do the other commuters come from? Where are they on their way to? Are we...
Florence Broderick

Big Dating: Could AI be the real matchmaker on Tinder?

Online dating platforms such as Tinder, Happn and Hinge are seeing exponential growth, slowly sliding on to the home screens of smartphone users all over the world.  Last week...
Ana Zamora

LUCA at Big Data Spain 2016: Our Full Roundup

Over the past 2 days our LUCA team have been in full force at the Big Data Spain 2016 event, which was held this year in Kinepolis in the...
Richard Benjamins

Open Data and Business – a paradox?

While Open Data has a wide range of definitions, Wikipedia provides one of the most commonly accepted: “Open Data is the idea that some data should be freely available...
Florence Broderick

The Data Transparency Lab Conference 2016 kicks off tomorrow

By Ramon Sangüesa, Data Transparency Lab coordinator. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.3px Tahoma; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} This week the 2016 edition of the Data Transparency Lab conference...

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José Luis Núñez Díaz
Towards a smarter supply chain
One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick
Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick
Mobile Connect winner of the 'Connected Life Awards'
Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
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Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick
Information leakage in Data Loss Prevention leader companies
Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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