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    • Smart stores, the future of Retail Telefónica Tech, the new technologies blog
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    • Where are people from Madrid going during the upcoming December holidays? LUCA partners with Pelephone to bring Big Data services to Israel
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    • Cyber Security Weekly Briefing, 3 – 9 December Pay When You Get Infected by Ransomware? Many Shades of Grey

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      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      A World-Changing Combination: Dr. Claire Melamed on Big Data, Collaboration and the SDGs

      Dr. Claire Melamed is the Executive Director of Global Partnership for Sustainable Development Data (GPSDD), where she leads efforts to collaborate on leveraging data to meet the UN’s Sustainable...
      Kassandra Block

      How Artificial Intelligence is helping companies to improve their customer relationship: Vivo’s success story in Brazil

      During the pandemic, the need for companies to use digital channels in order to provide a quality customer service has become evident. An example of this digitalisation in its...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      How the workers travel to Distrito T?

      Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
      AI of Things

      Understanding clients of La Vaguada shopping center

      Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
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Área: LUCA

AI of Things

How did the temporary closure of Line 5 affect the users of Madrid’s Metro?

The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
AI of Things

Creating smarter fire services using data science

Here at LUCA, we are passionate about Big Data for Social Good, or BD4SG. In our previous post, published during the first ‘Big Data for Social Good in Action’...
AI of Things

Finding the next festival headliner using Big Data

The music industry is always evolving and, like many other industries, has realised that it oughtto be harnessing the power of Big Data. Historically, human efforts have beenthe driving...
AI of Things

Cycling in the city? Analysing Cyclist Safety in Madrid with Excel

Written by Paloma Recuerdo, original post in Spanish In this post we will see an example of how we can perform simple descriptive analytics on a set of data, without...
AI of Things

ProTrain Project: Big Data to optimise regional traffic in Germany

Transport planning within major cities is becoming a worldwide issue as more and more people are moving to cities like Berlin which in turn has put urban transport under...
Paloma Recuero de los Santos

How can Brand Sponsored Data be used as a marketing tool for video advertising?

(Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
AI of Things

How can Big Data help to improve the financial scoring process?

Content written by Daniel Torres Laguardia, Head Scoring (data product) Michael wants to apply for a financing of its recent TV purchase, and wait… he needs to be checked. And after...
AI of Things

How is Big Data influencing the recruitment process?

Big Data has became a phenomenon that is almost affecting every business and sector around the globe. From financial services, optimising services for cities and even monitoring the weather,...
AI of Things

What do Big Data, Algorithms and Netflix have in common?

Netflix has become a worldwide phenomenon with over 98 million customers streaming worldwide. The amount of data generated from that amount of users can be directly reinvested in the...
AI of Things

How has the NFL Super Bowl evolved with the introduction of Big Data?

Last year saw the 50th anniversary of the NFL Super Bowl and it is clear that it has become one of the most hotly anticipated events of the year,...

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Cybersecurity Weekly Briefing July 18-24
ElevenPaths
Cybersecurity Weekly Briefing July 18-24
New Emotet Campaign after 5 Months of Inactivity After several months of inactivity, Emotet is back with a massive sending of reply-chain and payment emails, among others, that include malicious...
ElevenPaths
ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required
The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover.  ElevenPaths...
Florence Broderick
ElevenPaths acquires Gesconsultor (Gesdatos), the leading Governance, Risk & Compliance platform Spain
GesConsultor will be offered internationally as part of Telefónica’s security services portfolio. The platform enables organisations to support business strategy, improve operating performance, mitigate operational risks and ensure regulatory compliance. GOVERTIS...
Florence Broderick
Winners of the Latch Plugins Contest
As you know, last 16th of October 2014, as part of our annual “Security Innovation Day” event, we announced the launch of the “Latch Plugins Contest“, the first Latch...
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