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    • IoT transforms the gaming universe Now cycling is safer thanks to drones and IoT
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    • International call traffic may tell you more than first thought LUCA Tourism at the Mexico Balloon Festival
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    • Cyber Security Weekly Briefing, 22 – 28 April Cyber Security Weekly Briefing 17-23 July

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      How Germany Moves project wins at the German Online Communications Awards

      In another post from the start of this year, which you can read here, we presented the interactivty mobility map that our colleagues at Telefónica NEXT in Germany had created....
      AI of Things

      Brand Sponsored Data: A creative tool for satisfying customers while meeting tangible customer needs

      Normal 0 false false false EN-US ZH-CN AR-SA /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; ...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      LUCA boosts brand engagement with “Sponsored Data” product

          Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...
      AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

7 Big Data and AI predictions for 2018

2017 was, for the most part, an extremely successful year in terms of technological advancement. The IoT era kick started, Artificial Intelligence and Machine Learning gained public interest and...
AI of Things

Understanding clients of La Vaguada shopping center

Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
AI of Things

5 Top Posts from LUCA Data Speaks Blog 2017

2017 has been a great year in many ways, in particular from a technological point of view. We have experienced an infinite number of advancements in the field and...
AI of Things

Happy holidays with data!

It’s the most wonderful time of the year, Christmas is celebrated on December 25th in homes all over the world. That means, millions and millions of turkeys cooked, presents...
AI of Things

Enrich your messages with the new SMS 2.0

Once upon a time, there was a ubiquitous mobile technology, which earned a high level of subscriber trust, and did this with just only 160 characters.  This fairy tale...
AI of Things

The data-driven “green corridor” in Cali

The power of data has moved out of the confines of businesses and start-ups and has reached public circles and most notably, our cities. More and more local governments are hiring Big...
AI of Things

4 Brazilian cities using data to plan urban mobility

  Successful Urban Mobility Planning is a vital role of local governments around the world. In the EU, cities account for almost three quarters of the total population and since...
AI of Things

The best-bits of Changing the Game with Big Data Valencia!

Last Thursday, the 14th of December, the finished our schedule of yearly events with the latest edition of Changing the Game with Big Data. This conference was created with...
AI of Things

Big Data: Revolutionizing Animal Conservation

Until recently not a topic that has captured the attention of many, animal conservation is a serious problem that needs addressing. Sustainable development goal number 15 from the United...
AI of Things

SafePost: Technology available to the user at any moment

Today SafePost was born, a new service that allows publication on social media and the sending of emails by using SMS. The mobile technology is building a better world...

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Kassandra Block
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How are we reinventing the home at Telefónica? The pandemic has changed consumer habits and the home has become a space where we work, have fun and socialise.     All of this was...
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The fact that Social Engineering has been the easiest method used by the scammers is not new. What we are going to describe in this blog today has been...
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