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    • Kevin Ashton just asks companies to use the IoT World Environment Day: Green digital transformation as a lever for change
  • Big Data
    • 5 in 5: Top 5 future predictions for AI What does Big Data tell us about the way people move around Brazil’s favelas?
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    • SandaS GRC, the best way to perform the GSMA IoT Security Assessment Cyber Security Weekly Briefing 16–22 April

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Richard Benjamins

      Artificial Intelligence for warfare or for maintaining peace

      On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...
      AI of Things

      A World-Changing Combination: Dr. Claire Melamed on Big Data, Collaboration and the SDGs

      Dr. Claire Melamed is the Executive Director of Global Partnership for Sustainable Development Data (GPSDD), where she leads efforts to collaborate on leveraging data to meet the UN’s Sustainable...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Designing an OOH advertising map in Brazil

      For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
      Ana Zamora

      Big Data and Tourism: How this Girona Festival became Data-Driven

      Every year, from the 9th to the 17th of May, Girona celebrates the “Temps de Flors”,  one of the most popular flower festivals in Europe. For ten days, the...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

LUCA Talk: RCS for Business Messaging, a New Generation

It is undeniable that we are in the midst of a revolution in communications. With more than five billion active accounts in mobile messaging applications and a strong upward...
Olivia Brookhouse

Can Big Data help reduce Deforestation in the Amazon?

The disturbing images and videos of the Amazon ablaze last month were truly shocking and saddening. Not only trees, but wildlife, animals, habitats and homes burned to the...
Víctor González

Improving Effectiveness at a Call Center with Machine Learning

Understanding our clients and giving the best response to meeting their needs in the shortest amount of time possible is key to improving satisfaction and engagement with the company. The problem begins...
Olivia Brookhouse

Could Artificial Intelligence be used to prevent suicide?

The UK and Europe are experiencing a Mental Health crisis, where Suicide is the most common cause of death for men aged 20-49 in England and Wales. According to...
AI of Things

Improving intent to purchase with mobile advertising: Success Story of Milpa Real

The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
Olivia Brookhouse

AI in Advertising: Prediciting Trends or Reinforcing Stereotypes?

Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
AI of Things

How the workers travel to Distrito T?

Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Stefan Leadbeater

How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies

Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
Stefan Leadbeater

How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union

The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Richard Benjamins

Artificial Intelligence for warfare or for maintaining peace

On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...

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Florence Broderick
Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
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ElevenPaths announced its new strategic alliances in the third Security Day
In the third Security Day the new alliance with Fortinet and ElevenPaths’s new product integrations with Check Point and Spamina solutions to evolve their technologies were presented. Madrid, 26th May....
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How to use Metashield protector for Client and why using it
Metashield is an Eleven Paths product that allows to clean up metadata from most of office documents. It tries to cover a gap where there seems not to exist any...
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