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  • IoT
    • How do brands speak to you? IoT transforms the gaming universe
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    • Cloud Computing, the great ally for the digitalisation of the sports sector (and for athletes) The new Spain: redrawing the country using mobility data
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    • Facebook signed one of its apps with a private key shared with other Google Play apps since 2015 Cyber Security Weekly Briefing 3-9 July

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Human Intelligence driving AI: Demand for Data Scientists

      Many industries today are data-driven. The amount of data, its variety, and the speed at which it is collecting means that it needs to be analysed scientifically if any...
      Lego people
      Paloma, Recuero de los Santos

      5 reasons why everyone wants to learn Python

      Python is currently the most popular programming language.  Many different people from children, students, teachers, researchers of all kinds (Social Sciences, Biology, Medicine, Economics…), experts in Finance, Insurance, Marketing,...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      LUCA boosts brand engagement with “Sponsored Data” product

          Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...
      AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

Richard Benjamins

AI, Data and IT – how do they live together?

Many things related to AI and Data are about information technology (IT).  Systems, platforms, development, operations, security, all are needed for creating value with AI and Data, and are...
AI of Things

The evolution of TV – Addressable Advertising: Creating a Better, More Personal TV & Video Experience

Written by Natalia Barrera Palomero – Digital Consultant in LUCA Advertising As a powerful channel with broad reach, it is no surprise that TV currently accounts for $70 billion in...
AI of Things

Data Transparency Lab looks for new projects on privacy and data transparency

Data Transparency Lab (DTL) call for tools opens on August 10th and will end up on September 30th to attract new apps. The selected projects will get prizes ranging...
AI of Things

A history of Lisp and its use in neural networks – Part II

Written by Sergio Sancho Azcoitia, Security Researcher for ElevenPaths Last month, we started a two-article series talking about Lisp. Part I covered the history, its beginnings and uses when it comes...
AI of Things

What GDPR laws mean for you

Post written by Rodrigo Machado – Head of Technology, Mobile Advertising General Data Protection Regulation – GDPR, the new EU regulation that has been designed to update the existing data...
AI of Things

Data Roles: Which is the right one for you?

The world of Data, Machine Learning and Artificial Intelligence is so vast and varied, that it becomes necessary to define different profiles. Throughout this post we will describe each...
AI of Things

Traffic spikes before football games? The effect of the World Cup in Germany

Post written by Telefónica NEXT  Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
AI of Things

How Germany Moves project wins at the German Online Communications Awards

In another post from the start of this year, which you can read here, we presented the interactivty mobility map that our colleagues at Telefónica NEXT in Germany had created....
AI of Things

A history of Lisp and its use in neural networks – Part I

Written by Sergio Sancho Azcoitia, Security Researcher for ElevenPaths Today we kick off a new series that will consist in two articles in which we will briefly introduce you to...
AI of Things

Do not miss what happened at NID 2018: WE ARE IN

Under the claim We are in, Telefónica developed the Network Innovation Day 2018 (#NID2018) on July 14th. This was the first annual innovation event of the network, which aims...

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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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REGISTER HERE!   On Thursday, 19 May, our colleague Sebastian will give a speech about The ISF Standard of Good Practice for Information Security. The standard of good practice is...
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Mobile Connect winner of the 'Connected Life Awards'
Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
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