Patrick Buckley How IoT technology is helping candy producers make sweet profits! From chocolate bars to lollipops, gumdrops to Haribos, the confectionary industry is now worth an estimated 210$ billion worldwide. With the industry experiencing strong growth, it is no surprise...
Olivia Brookhouse When will Robots find a place in the Smart Home? With the mass introduction of smart speakers, smart doorbells, smart fridges and even smart toilets there is a world of possibilities when it comes to innovating our homes. Whilst...
LUCA Weve launches Weve Locate – Location verification technology Weve, O2´s mobile advertising subsidiary has recently launched a new service, Weve Locate, a location verification product. This new service will allow advertisers to truly reach their target audiences,...
LUCA Creating smarter fire services using data science Here at LUCA, we are passionate about Big Data for Social Good, or BD4SG. In our previous post, published during the first ‘Big Data for Social Good in Action’...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA What does Big Data tell us about the way people move around Brazil’s favelas? Brazil has seen its fair share of the world’s media spotlight in the past year, with positive storylines around the success of the Rio Olympics, as well as more...
LUCA Traffic spikes before football games? The effect of the World Cup in Germany Post written by Telefónica NEXT Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lakeLUCA 22 March, 2019 Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee lake. In this way, tourism professionals from the Chiemsee lake obtained new insights on the visitors- as for example their origin, age distribution and gender, and the average time of their stay. The study focused on the region of the Chiemsee lake and its island of Herrreninsel (island of the Caballeros), which attracts almost half a million visitors a year. Telefónica NEXT evaluated the affluency of the visitors during the months of July 2017 to June 2018 retrospectively, within a radius of 5km. Amongst other places, within this radius is also the island of “Fraueninsel” (Island of the women), and localities on the outskirts of the Chiemsee Lake such as Prien, Gstadt and Bernau. Figure 2. Christina Pfaffinger, director of Chiemsee-Alpenland Tourism Specialized offers directed at visitors Thanks to the results obtained, the touristic offer can be adapted to better suit the needs of the visitors. Christina Pfaffinger director of Chiemsee-Alpenland tourism, said in this regard: “A real-time analysis of visitors and their countries and regions of origin allows us to make the most of markets of origin and develop specific offers tailored to the visitor profile.” Telefónica NEXT published this promotion as a free pilot project to test out, for the first time in the tourism sector, the opportunity to combine data analysis with local advertising. Opportunities of data analysis in tourism “We received many requests for this project, and so we decided on the region of the Chiemsee lake because of the island ‘Herreninsel’ there- one of the most important German tourist attractions- where we can demonstrate how better knowing the visitor profiles allows you to create better offers with greater precision.” Commented Jens Lappoehn, director of Telefónica NEXT. O2 more local The pilot project also contains an SMS or MMS publicity campaign with 100.000 promotional contacts. For this, they used the ‘Location-based Advertising Service O2 More Local’ of Telefónica. This publicity of local character only receives clients that have previously registered for the service. In this way, tourism professionals get to the right people at tailored times and places, above all to the locations from which the majority of clients travel. Telefónica NEXT generates data from the mobile network of over 45 million users, when mobile phones use internet connection or make calls. It is always anonymized using a certified process of TUV consisting of three security levels to ensure that individuals are not referenced. Thus, the analysis of this data offers patterns of movement in Germany, contributing to the very significant added value for areas of great affluence. Don’t miss out on a single post. Subscribe to LUCA Data Speaks. You can also follow us on Twitter, YouTube and LinkedIn How to win over the Millennial Shopper? A great personalised experience will make them stayGroundbreaking study exposes the extent of UK gender bias
Patrick Buckley How AI and Machine Learning help to develop vaccines As Christmas approaches this year, we have all been gifted the great news that the Pfizer/BioNTech vaccine has shown to be both safe and effective in creating an immune...
Patrick Buckley Is AI key to successful Real Estate investment? As Artificial Intelligence (AI) continues to shape the world around us, in today’s post we explore the impact of AI on commercial Real Estate investment. To what extent is...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
Patrick Buckley How should you speak to children about Artificial Intelligence? In previous years, people’s relationship with technology in general, and with artificial intelligence in particular, was based on “text”, usually using specialised programming languages. Today, however, artificial intelligence has...
Patrick Buckley The Smart Train – The key to future sustainable mobility Governments know that a functional and efficient transport system is key to economic growth and social development. Well run transport infrastructure unlocks the productive potential of an economy. Naturally,...
Patrick Buckley COVID-19 Shines a light on the huge possibilities of AI in Education In 2020 remote learning platforms have become essential for students around the world as a result the COVID-19 pandemic. Many of these platforms incorporate Artificial Intelligence (AI) technology which continues to...