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    • IoT is increasingly getting safer How digitalisation makes it possible to accurately identify and meet the needs of an organic cherry farm
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    • World Energy Saving Day: Efficiency to drive progress Brand Sponsored Data: A creative tool for satisfying customers while meeting tangible customer needs
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    • Cybersecurity and Business in the New Era: Security Innovation Days 2020 (Day 1) TheTHE: The Threat Hunting Environment, our tool for researchers

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Cristina de la Cruz

      How do we talk to Aura in different countries?

      The implementation of Aura, Telefónica’s Artificial Intelligence, in Spain, Brazil, the United Kingdom and Germany has revolutionised the way customers interact with the company. Currently, and depending on the...
      AI of Things

      What role will Data Governance play in the Digital Transformation after COVID-19?

      The current digital transformation process companies are facing is causing a deep cultural change in daily business tasks, organizational processes, business roles and competencies, in which making a good...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Success Story: pioneering project for economic and social development

      In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
      AI of Things

      Open Data and API’s in Video Games: League of Legends puts them to practice

      Written by David Heras an intern at LUCA alongside Javier Carro a LUCA Data Scientist. When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of...
    • Data stories
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Área: LUCA

AI of Things

LUCA Talk: RCS for Business Messaging, a New Generation

It is undeniable that we are in the midst of a revolution in communications. With more than five billion active accounts in mobile messaging applications and a strong upward...
Olivia Brookhouse

Can Big Data help reduce Deforestation in the Amazon?

The disturbing images and videos of the Amazon ablaze last month were truly shocking and saddening. Not only trees, but wildlife, animals, habitats and homes burned to the...
Víctor González

Improving Effectiveness at a Call Center with Machine Learning

Understanding our clients and giving the best response to meeting their needs in the shortest amount of time possible is key to improving satisfaction and engagement with the company. The problem begins...
Olivia Brookhouse

Could Artificial Intelligence be used to prevent suicide?

The UK and Europe are experiencing a Mental Health crisis, where Suicide is the most common cause of death for men aged 20-49 in England and Wales. According to...
AI of Things

Improving intent to purchase with mobile advertising: Success Story of Milpa Real

The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
Olivia Brookhouse

AI in Advertising: Prediciting Trends or Reinforcing Stereotypes?

Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
AI of Things

How the workers travel to Distrito T?

Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Stefan Leadbeater

How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies

Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
Stefan Leadbeater

How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union

The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Richard Benjamins

Artificial Intelligence for warfare or for maintaining peace

On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...

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  • Telefónica Tech

Popular

printnightmare
Sergio de los Santos
Frequently Asked Questions About Printnightmare (CVE-2021-34527)
We are going to try to clarify some common doubts about this vulnerability, since it has turned up with some confusing data about whether it was patched or not,...
Cybersecurity Weekly Briefing July 18-24
ElevenPaths
Cybersecurity Weekly Briefing July 18-24
New Emotet Campaign after 5 Months of Inactivity After several months of inactivity, Emotet is back with a massive sending of reply-chain and payment emails, among others, that include malicious...
ElevenPaths
ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required
The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover.  ElevenPaths...
Florence Broderick
New Report: Most common errors when implementing HPKP, HSTS and preload conditions
We have collected and visited two different sources of domains and webpages, Alexa top million domains, and Shodan. These results come from November 2016 searches. From those domains, we...
Florence Broderick
ElevenPaths acquires Gesconsultor (Gesdatos), the leading Governance, Risk & Compliance platform Spain
GesConsultor will be offered internationally as part of Telefónica’s security services portfolio. The platform enables organisations to support business strategy, improve operating performance, mitigate operational risks and ensure regulatory compliance. GOVERTIS...
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