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    • “The client seeks to live a different experience with each purchase” The End of Internet as we know it
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    • AKQA uses AI to develop a completely new sport Telefónica Tech At MWC: Economic and Social Recovery Are Our Priorities
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    • What On Earth Is Going on With Ransomware And Why We Won’t Stop It Any Time Soon DataCOVID-19: Fighting the Coronavirus by Using the Approximate Location Data of Your Smartphone

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      LUCA’s First White Paper: Surviving the AI Hype

      LUCA has published its first white paper today entitled “Surviving the AI Hype – Fundamental concepts to understand Artificial Intelligence“.  Written by Dr Richard Benjamins, this piece aims to...
      AI of Things

      Big Data has even reached Las Fallas in Valencia

      Just a few months ago, the capital of the Valencian community hosted the biggest party of the year: Las Fallas de Valencia. Every year from the 15th until the...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Designing an OOH advertising map in Brazil

      For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • Data stories
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      • LUCA Proofs of concept

Área: LUCA

Antonio Pita Lozano

The data-driven transformation of businesses, a matter of survival

Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...
Anshul Kudal

How do you capture clients on multiple channels?

Have you heard of the word omnichannel? It is a word which is used a lot in the world of marketing. Like its name indicates, it refers to multiple...
AI of Things

Business Message main players and roles

Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Richard Benjamins

London AI Summit 2019

The London AI Summit attracted thousands of visitors; so many more than when AI was still a niche thing in the 90-ies. As always with such big events, it was a...
Alfonso Ibañez

Semi-Supervised Learning… the great unknown

In recent years much progress has been made in solving complex problems thanks to Artificial Intelligence algorithms. These algorithms need a large volume of information to discover and learn, continuously, hidden patterns in the...
Cristina de la Cruz

Do Virtual Assistants improve the user experience with telcos?

Virtual Assistants are more and more relevant in people’s daily lives, especially when it comes to requesting traffic information, reminders, weather reports… However, when it comes to interacting with...
Fernando Menéndez-Ros

“Artificial Intelligence is amazing, but it must act with principles and values.”

This week, Telefónica has played a very important role as a Global Partner Leader in the Digital Enterprise Show (DES 2019), Europe’s largest professional forum dedicated to the digital...
AI of Things

Responsible AI by Design in Practice

How organizations can minimize the risk of undesirable, unintended consequences of AI using a methodological approach The use of Artificial Intelligence is increasing rapidly and can be applied in many...
AI of Things

The future of OpenAI and the alternatives to its end as a non-profit business

Just a few days ago, the well-known research company within the Artificial Intelligence environment, OpenAI, has announced the end of its non-profit operations. Since starting, OpenAI have championed the development and promotion...
Álvaro Alegría

Macro data, macro responsibility

On the 11th April 1945, just two days before his death, during the celebrations of Jefferson Day, Franklin D. Roosevelt uttered a phrase that would remain forever in history:...

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Florence Broderick
Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick
Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick
Android malware not only posing as Word documents… but Excel as well
China is a paradise for “SMS stealing malware” for Android. These programs steal your SMS inbox, notebook… The only “problem” for malware creators is to induce users to...
Florence Broderick
New Tool: MicEnum, Mandatory Integrity Control Enumerator
In the context of the Microsoft Windows family of operating systems, Mandatory Integrity Control (MIC) is a core security feature introduced in Windows Vista and implemented in subsequent lines...
Florence Broderick
HookMe, a tool for intercepting communications with API hooking
HookMe is a tool for Windows that allows to intercept system processes when calling APIs needed for network connections. The tool, still in beta, was developed by Manuel Fernández (now...
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