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  • IoT
    • Tracking of goods for the tranquility of the consumer Five keys of IoT in Industry 4.0
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    • Machine Learning identifying rare genetic disorders #LanzamosLUCA: Dave Sweeney on using Mobile Data to disrupt Transport and Tourism
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    • We have a brand-new website! Get to know the new Telefónica Tech Cyber Security & Cloud website What Differential Privacy Is and Why Google and Apple Are Using It with Your Data

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Big Data combating crime in New York

      Original content from Lourdes Tejedor, Community Manager and Editor at Telefonica. One city: New York; one problem: crime. How can we contain and control it? When and where is it...
      Cristina de la Cruz

      Telefónica merges home communications through Aura Ecosystem

      Telefónica has been introducing technology into its customers’ homes for years, and now it is taking a step further by implementing Artificial Intelligence at home, through Movistar Home and Movistar Living Apps. An entire...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Understanding clients of La Vaguada shopping center

      Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
      AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
Almudena Bonet Medina

Consumer Insights: Telling the stories behind the numbers

Written by Almudena Bonet Big Data, Advanced Analytics & Consumer Insights at LUCA consulting analytics “A lot of times, people don’t know what they want until you show it to them.” Steve...
AI of Things

“Data is in the air” with the Data Science Awards Spain 2018

Winners of the Data Science Awards 2018. On November 22nd, Telefónica celebrated the third edition of the Data Science Awards Spain 2018 prize giving, the only awards in Spain that...
AI of Things

The Deep Learning Hype

Written by Alfonso Ibañez, Data Science manager at LUCA consulting analytics In the era of Big Data a day does not pass without us reading some news about Artificial Intelligence, Machine...
AI of Things

5 in 5: How to successfully implement AI into your business (EP 2)

As many firms embark upon their digital transformation, confusion is growing around the use of Artificial Intelligence and what it will mean for the business world. As we have...
AI of Things

Movistar+ launches a pioneering advertising innovation project in Spain

Post written by Milena Quintana Pinto, Marketing of Mobile Advertising – LUCA This initiative by Movistar+ will allow households watching #0 (in linear TV) to enjoy ads adapted to the...
AI of Things

The Chief Data Officer: What can they do for your company?

Written by Antonio Pita Lozano, Operations & Solutions Director at LUCA Consulting Analytics. Head of Big Data Science Data economy, Big Data, Machine Learning, Artificial Intelligence or Internet of Things...
AI of Things

Analysing tourist profiles in Spain with INE

Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
AI of Things

5 in 5: How AI can benefit your business (EP 1)

Over the last 10 years, we have experienced a monumental shift in the way in which businesses operate. Terms such as Big Data and Artificial Intelligence are common place, and as the full...
AI of Things

Mobility patterns in Lima and Callao based on Big Data technology

We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
AI of Things

4 trends in technology for 2019

Now that the year is almost coming to a close, it’s worth it to take a look at the predictions made for next year. What are the trends on...

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ElevenPaths
ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required
The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover.  ElevenPaths...
ElevenPaths
Mum, I want to be a hacker
The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? We...
Florence Broderick
"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
Florence Broderick
Winners of the Latch Plugins Contest
As you know, last 16th of October 2014, as part of our annual “Security Innovation Day” event, we announced the launch of the “Latch Plugins Contest“, the first Latch...
Florence Broderick
Mobile banking and banking trojans
During 2012 there was an increase around 28% in mobile banking or M-Banking operations. Users can access their bank accounts from their mobile devices, mainly making use of a specifically...
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