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  • IoT
    • Fashion connected: the IoT revolution in the textile sector Enjoy Connected Beer
  • Big Data
    • The 2 types of learning in Machine Learning: supervised and unsupervised Autonomous Vehicles: when will they be a reality?
  • Cybersecurity
    • Cybersecurity Weekly Briefing August 1-7 Technically analysing a SIEM… are your logs secure?

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      4 times Big Data invaded the world of Fashion

      The relationship between Big Data and Fashion stems back to 2013 when giants like ASOS and Gap started to use data to enhance their customer shopping experience – revolutionizing the way consumers buy garments online. 1. Chanel’s Data...
      Florence Broderick

      Telefónica Mannequin Challenge

      Today in the office we decided to do our very own Mannequin Challenge, bringing together employees from all over Telefónica. This viral internet craze has even frozen the internet...
    • Artificial Intelligence
      • Big Data & AI Tutorials
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Designing an OOH advertising map in Brazil

      For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
      AI of Things

      Understanding the visitors of the Reina Sofia Museum in Madrid

      Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
AI of Things

Mobility and transport planning in Neuquén

There are more and more cities who, thanks to technology and the use of data, are hoping to improve the quality of life of their citizens though carrying out...
AI of Things

The rise of data-driven education

Here at LUCA, we like to use our blog to discover and explore how Big Data can be used in parts of society that have historically been closed off...
AI of Things

Understanding the visitors of the Reina Sofia Museum in Madrid

Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
AI of Things

The stand-out moments of BDID2017 (I) : Thank you for enjoying this day with us!

Last Tuesday, the 31st of October, we celebrated the Big Data Innovation Day 2017 enjoyed a fantastic afternoon. The main Auditorium of Distrito Telefonica was full of guests and many others followed...
AI of Things

Planning retail site locations using data

One of the key business decisions for any brand is deciding where to ‘set up shop’. This involves having an understanding of your consumer base and is particularly important...
AI of Things

Under a week to go until #BDID2017!

We are now less than 1 week away from Big Data Innovation Day, which will be held on the 31st October 2017 along with the first anniversary of the launch of...
AI of Things

Boosting Peru’s Tourism Industry with Big Data

When people first think of Peru, stunning images of the Inca Trail and Machu Picchu are likely to come to mind. The “Land of the Incas” is one of...
AI of Things

Telco Data Analytics Europe

The third annual Telco Data Analytics Europe conference takes place in Madrid on the 24th and 25th of October. The two-day conference will see over 60 pioneers of data...
AI of Things

Is Data Science the Answer to Ocean Pollution?

The United Nations have set out a series of Sustainable Development Goals that they hope will become a reality by 2030. The 14th of the 17 listed goals relates...
AI of Things

Did you miss LUCA Talk: Using mobile data in the transport sector?

LUCA Talk 7, held on Tuesday 3rd October, gave us an invaluable insight into the transport sector. There was a focus on mobile data and the way it can...

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The latest from MWC21: connectivity, innovation and entertainment in Telefónica’s digital home
How are we reinventing the home at Telefónica? The pandemic has changed consumer habits and the home has become a space where we work, have fun and socialise.     All of this was...
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The fact that Social Engineering has been the easiest method used by the scammers is not new. What we are going to describe in this blog today has been...
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