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  • The IoT Life
    • Beatriz Sanz Baños
      How do brands speak to you?
      Internet of Things gives companies a world of possibilities to improve their productivity, management and service they offer to their clients. This last section is especially important in Retail, where...
      Olivia Brookhouse
      What is IoT: Solutions and future applications
      Are you interested in finding out what is the Internet of Things (IoT)? It is an ever-growing technology which opens doors to new opportunities in multiple sectors ranging from...
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  • IoT Evolution
    • Beatriz Sanz Baños
      IoT arrives inside the volcanoes
      Thanks to the installation of sensors inside the crater, the information collected in real time about temperature, humidity and atmospheric pressure, can be accessed. In this way, you have...
      Beatriz Sanz Baños
      Efficient and responsible milk production
      We have a new example of how technology can help us form a better society in which the production and consumption of milk is carried out in a sustainable...
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Salmerón Uribes Marina

“The client seeks to live a different experience with each purchase”

“The music of nougat “El Almendro” is recognized by one hundred percent of the respondents” We all take it for granted when entering a hotel, a cafeteria or a supermarket...
Beatriz Sanz Baños

It’s one thing to be told you’re safe and it’s another thing to feel safe

We can confirm that Smart Cities nowadays are already a reality and not a futuristic promise that is yet to come. Although there is still a long way to...
Salmerón Uribes Marina

The connected football stadiums

The Wanda Metropolitan Stadium of Club Atlético de Madrid is the most intelligent stadium in Europe today. After the emergence of Telefónica as an official technology provider, the possibilities...
Salmerón Uribes Marina

The importance of labeling: spotlabel

In an increasingly digitized world, technological innovation is a fundamental value. The adoption of new technologies and the possibilities of connectivity offered by Internet of Things can give a...
Cascajo Sastre María

Sweet dreams with IoT

The development of Internet of Things has changed our society and multiple sectors like Industry, Retail, construction or mobility in cities among others. This technology makes life easier for people in many areas; one of them is comfort and...
Beatriz Sanz Baños

Your assets controlled with a click: Things Ready Link

In an increasingly digital world, technology innovation is an essential value. The adoption of new technologies and connectivity possibilities of Internet of Things (IoT) provides a great competitive advantage...
Beatriz Sanz Baños

Worker’s Diary IoT III

18:00. Daniel arrives at school to pick up his children. He knows that they are still inside thanks to the trackers in their backpacks . While he is waiting for them, he can check the daily news on his smartwatch. When the children get in...
Beatriz Sanz Baños

IoT in Hotels

The digitization of the economy is reaching all areas of our society. One sector that is more evolved with the application of Internet of Things is tourism. More and...
Beatriz Sanz Baños

The potential of IoT devices in education

Paying in a store, controlling the vacuum cleaner from the mobile or the refrigerator detecting a shortage of the apples we like and making the purchase autonomously, etc… these things...
Beatriz Sanz Baños

What is Smart Retail?

The implementation of IoT technology in the Retail sector allows offering personalized shopping experiences through smart stores. Thanks to information collected, processes can be optimized and more effective strategies can...

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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
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