LUCA Responsible data usage for effective advertising Written by Liao Yin Tung Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
LUCA Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business “We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
Beatriz Sanz Baños An IoT that deserves an Oscar Connectivity has reached the film industry. The use of drones, virtual reality or beacon technology offers spectators the possibility of enjoying a much more complete audiovisual experience.
Beatriz Sanz Baños The End of Internet as we know it This post is part one of a two post series that will explore how communications are not only affected by the paradigm shift of connecting everything but a driving...
ElevenPaths The base rate fallacy or why antiviruses, antispam filters and detection probes work worse than what is actually promised Before starting your workday, while your savoring your morning coffee, you open your favorite cybersecurity newsletter and an advertisement on a new Intrusion Detection System catches your attention: THIS IDS...
ElevenPaths ElevenPaths and BitSight deliver enhanced visibility into supply chain risk with continuous monitoring Security Ratings Market Leader Expands Global Reach with New Strategic Alliance CAMBRIDGE, MA—June 13, 2017. ElevenPaths, Telefónica Cibersecurity Unit specialized in the development of innovative security solution, and BitSight, the Standard...
Beatriz Sanz Baños Make your holidays run smoothly with IoT The arrival of summer holidays allows us to visit our favorite destinations, but who isn´t worried about losing their suitcase when travelling? Luckily, IoT help us to have everything...
Beatriz Sanz Baños Innovating with IoT Startups create products and technological solutions that anticipate the needs of the future, helping us in the transition to the digital age. However, they need resources so that time...
Luis Simón Gómez Semeleder IoT is on your head There are many Jobs in which protecting your head is vital to avoid serious accidents, but can you imagine being protected beyond the blows that a helmet prevents? And...
Antonio Guzmán Home as a Computer, a new prospect for connected homes Telefónica is the leading telecommunications company in terms of innovation and a forerunner in introducing the latest Artificial Intelligence technology to people’s daily lives. This is why we have...
Beatriz Sanz Baños 5G – The Key Technology for the development of IoT The development of 5G technology represents a disruptive advance in the telecommunications sector. It is a new type of wireless connectivity that provides a higher speed of data transfer...
Mirian Martinez Varas IoT Solutions World Congress More than 40,000 million devices connected in 2023. This is the data, according to a report by Business Insider, under which the IoT Solutions World Congress was held at the Fira de...
Beatriz Sanz Baños How to know how smart a Smart City is Forbes illustrates the clear cut contrast bigger cities face. On one hand, cities are responsible for generating 80% of the world’s wealth but compared to other geographical spaces they...
Olivia Brookhouse Would you let Artificial Intelligence run Christmas? Artificial Intelligence and Big Data are transforming the workplace, providing real time insights to optimize decision making. Meanwhile at home, AI embedded home devices and online applications can accurately...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
