Beatriz Sanz Baños Fleet Optimize for Field Force Smart driving has become a priority for users and companies that want to go further. Can you imagine increasing the profitability and safety of your fleet of vehicles by...
Beatriz Sanz Baños Who says your pet can not become an influencer? Currently, 40% of Spanish households own a pet, according to the Madrid Association of Pet Veterinarians. That’s about 20 million dogs, cats, birds or hamsters that brighten the lives...
Beatriz Sanz Baños New Business Opportunities with IoT IoT combines virtual and real worlds for smart devices to generate a wealth of information, such that objects can act without human intervention. One way or another, the development of...
Beatriz Sanz Baños Smart gas stations and how to find them In the last few years, gas stations started to offer travelers a wide range of possibilities beyond mere refueling. This increases competition between service stations, which is forcing these...
Salmerón Uribes Marina “The client seeks to live a different experience with each purchase” “The music of nougat “El Almendro” is recognized by one hundred percent of the respondents” We all take it for granted when entering a hotel, a cafeteria or a supermarket...
Beatriz Sanz Baños It’s one thing to be told you’re safe and it’s another thing to feel safe We can confirm that Smart Cities nowadays are already a reality and not a futuristic promise that is yet to come. Although there is still a long way to...
Salmerón Uribes Marina The connected football stadiums The Wanda Metropolitan Stadium of Club Atlético de Madrid is the most intelligent stadium in Europe today. After the emergence of Telefónica as an official technology provider, the possibilities...
Salmerón Uribes Marina The importance of labeling: spotlabel In an increasingly digitized world, technological innovation is a fundamental value. The adoption of new technologies and the possibilities of connectivity offered by Internet of Things can give a...
Cascajo Sastre María Sweet dreams with IoT The development of Internet of Things has changed our society and multiple sectors like Industry, Retail, construction or mobility in cities among others. This technology makes life easier for people in many areas; one of them is comfort and...
Beatriz Sanz Baños Your assets controlled with a click: Things Ready Link In an increasingly digital world, technology innovation is an essential value. The adoption of new technologies and connectivity possibilities of Internet of Things (IoT) provides a great competitive advantage...
Beatriz Sanz Baños Worker’s Diary IoT III 18:00. Daniel arrives at school to pick up his children. He knows that they are still inside thanks to the trackers in their backpacks . While he is waiting for them, he can check the daily news on his smartwatch. When the children get in...
Beatriz Sanz Baños IoT in Hotels The digitization of the economy is reaching all areas of our society. One sector that is more evolved with the application of Internet of Things is tourism. More and...
Beatriz Sanz Baños The potential of IoT devices in education Paying in a store, controlling the vacuum cleaner from the mobile or the refrigerator detecting a shortage of the apples we like and making the purchase autonomously, etc… these things...
Beatriz Sanz Baños What is Smart Retail? The implementation of IoT technology in the Retail sector allows offering personalized shopping experiences through smart stores. Thanks to information collected, processes can be optimized and more effective strategies can...
José Luis Núñez Díaz Towards a smarter supply chain One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick Top of the app charts. Shuabang: automated malware made in China Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
Florence Broderick "Not today downloaders": New downloaders techniques in Google Play Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
Florence Broderick Information leakage in Data Loss Prevention leader companies Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
