LUCA Artificial Intelligence of Things, how things plan to make our lives simpler Just as in the Grimm Brothers fairy tale where two little elves teamed up to help the cobbler have a better life, Artificial Intelligence and IoT, Big Data technologies...
Patrick Buckley The Hologram Concert – How AI is helping to keep music alive When Whitney Houston passed away in 2012, the world was shocked by the sudden and tragic news of her death. Fans gathered around the Beverly Hills hotel in Los...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
Olivia Brookhouse Fake News : how should we be fighting it? 55% of people in Spain use social media to get their daily news fix instead of traditional newspapers meaning these platforms have become very influential in the last few...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA How much do London firefighters spend on saving helpless kittens? The Open Data answers Original post in Spanish by Paloma Recuerdo In this second post, a continuation of “Smart Cities: Squeezing Open Data with Power BI”, we will analyse the problem and understand the measures...
LUCA How Germany Moves project wins at the German Online Communications Awards In another post from the start of this year, which you can read here, we presented the interactivty mobility map that our colleagues at Telefónica NEXT in Germany had created....
Success Story: achieving an audience based strategyLUCA 26 May, 2020 In our success story today, we tell you about one of our key projects in the use of Big Data to improve communication between a business and its audience, in the OOH advertising sector. This time, we worked with Exterion Media, transforming their digital strategy with the latest technological trends, such as Big Data and IoT, to better identify their target audience and design high-impact campaigns on the London Underground network. The investment in OOH is expected to increase to £1 billion by 2021. But current market metrics did not allow Exterion Media to profile audiences in offline environments as well as online. So, to ensure the expected growth, outdoor advertising companies are looking for ways to embrace the latest technological trends in a process of change in advertising, that is more audience focused. Therefore, both with the more traditional sources of information (panels and surveys), as well as data generated from mobile devices, they can offer a unique opportunity for those companies seeking to better understand their users who, in 90% of cases, have a mobile phone at their fingertips 24 hours a day. Thanks to the information of the anonymized and aggregated data, obtained through our Crowd Analytics platform, they provide a better understanding of the target audience. Our team of Data Scientists and Data Engineers in the UK use the mobility analysis platform to process and analyse over 4 million pieces of mobile data every day. Through this analysis of extrapolated data, insights are gained into the mobility patterns of the London Underground audience, based on the most frequented locations and peak times. This information is very relevant for companies in the retail sector that are looking for the ideal places and moments to capture their audience. Mick Ridley, director of data strategy at Exterion Media, says: After this project we can speak with confidence about how we capture audiences through advertising, and offer our clients the ability to better define their target audienceMick Ridley Now, Exterion Media has knowledge of how audiences move and access to Big Data’s analytical tools that allow them to improve the sales discourse with their clients. Thanks to Big Data, we can transform information into value, to allow data-driven decisions. To stay up to date with LUCA, visit our Webpage, subscribe to LUCA Data Speaks and follow us on Twitter, LinkedIn o YouTube. A new organizational role for Artificial Intelligence: the Responsible AI ChampionIoT and Big Data, essential technologies for Rugby Union
Patrick Buckley The Hologram Concert – How AI is helping to keep music alive When Whitney Houston passed away in 2012, the world was shocked by the sudden and tragic news of her death. Fans gathered around the Beverly Hills hotel in Los...
Patrick Buckley Robot Waiters – The future or just a gimmick? As we continue to battle the COVID-19 pandemic, the hospitality industry is looking to technology as a way to keep workers safe. Could robot waiters be the answer? In...
Patrick Buckley How will AI change the labour market for the better? From the way we shop, to the way we learn, the digital world in which we live is unrecognisable from the reality of a decade ago. One area which...
Patrick Buckley How AI is helping fashion retailers stay afloat With an estimated current global market value surpassing 406 billion USD, the fashion industry is one of the most significant yet vulnerable industries out there. In an ever-worsening socio-economic...
LUCA La transformación digital en la gestión del agua, ahora más que nunca Hoy en día mantenemos la incertidumbre de cuándo dispondremos de una vacuna o cuál será el impacto real en la sociedad y en la economía que nos deja esta...
Patrick Buckley Thanks to AI, the future of video-conferencing is in sight. Throughout the COVID-19 pandemic, video-conferencing has become the backbone of both our work and social lives. Today, on #WorldHugDay, we take a look at some of the ways in which...