Patrick Buckley How IoT technology is helping candy producers make sweet profits! From chocolate bars to lollipops, gumdrops to Haribos, the confectionary industry is now worth an estimated 210$ billion worldwide. With the industry experiencing strong growth, it is no surprise...
Olivia Brookhouse When will Robots find a place in the Smart Home? With the mass introduction of smart speakers, smart doorbells, smart fridges and even smart toilets there is a world of possibilities when it comes to innovating our homes. Whilst...
Fernando Menéndez-Ros Telefónica: a data and Artificial Intelligence driven company Last week Chema Alonso, Chief Data Officer of Telefónica, and Irene Gómez, Director of Telefónica Aura, gave a keynote speech about the company’s vision and ongoing projects on data...
LUCA MWC 2017 Day 1: Getting closer to customers with LUCA Store It’s the first day of Mobile World Congress here in Barcelona and today we’re putting the spotlight on our LUCA Store product – showing that the digital transformation for retailers has...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Commuter Traffic: Can Big Data solve the problem? When we sit in our daily traffic jams, many of us may think: Where do the other commuters come from? Where are they on their way to? Are we...
Success Story: Using Big Data to improve Tourism with IberostarLUCA 10 December, 2019 In today’s data story, we talk about some of the main applications of Big Data and Artificial Intelligence within the tourism sector. In this case, the hotel chain, Iberostar, has been able to solve a vital business need, to gain a complete understanding of the profile of its clients to target them effectively. This has been achieved thanks to insights provided by new data sources. Iberostar has been able to extract vital information from the insights provided by LUCA about those who move around the company’s premises, such as their psychographic profile, place of residence and their most visited locations, all from aggregated and anonymised telco data. Iberostar has used this information in two ways: firstly, to inform geomarketing processes to redistribute sales teams to travel agencies in areas where there was a high proximity of potential clients. Secondly by identifying customers tastes, hobbies and places of origin… of not only current customers but external audiences, Iberostar could also optimize their ecommerce processes by personalising the experience. Oscar Luis González explains the Iberostar Project with LUCA The experience with LUCA has been very profitable, we are very satisfied and we believe that it represents a very successful application of Big Data in the world of tourism Óscar Luis González, Global Marketing Director at Iberostar Hotels & Resorts With LUCA crowd analytics solutions, such as LUCA Tourism, we gain a complete understanding of the offline and online target audiences of our clients, always ensuring privacy and data security by adhering to the regulations in each country in which we work. These insights, together with those already obtained by the client on their online channels, allow the optimization of brand presence. To keep up to date with LUCA visit our website, subscribe to LUCA Data Speaks or follow us on Twitter, LinkedIn or YouTube . Artificial Intelligence in the Industrial Sector: the success story of RepsolSuccess Story: LUCA Transit and Highways England
Patrick Buckley How AI and Machine Learning help to develop vaccines As Christmas approaches this year, we have all been gifted the great news that the Pfizer/BioNTech vaccine has shown to be both safe and effective in creating an immune...
Patrick Buckley Is AI key to successful Real Estate investment? As Artificial Intelligence (AI) continues to shape the world around us, in today’s post we explore the impact of AI on commercial Real Estate investment. To what extent is...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
Patrick Buckley How should you speak to children about Artificial Intelligence? In previous years, people’s relationship with technology in general, and with artificial intelligence in particular, was based on “text”, usually using specialised programming languages. Today, however, artificial intelligence has...
Patrick Buckley The Smart Train – The key to future sustainable mobility Governments know that a functional and efficient transport system is key to economic growth and social development. Well run transport infrastructure unlocks the productive potential of an economy. Naturally,...
Patrick Buckley COVID-19 Shines a light on the huge possibilities of AI in Education In 2020 remote learning platforms have become essential for students around the world as a result the COVID-19 pandemic. Many of these platforms incorporate Artificial Intelligence (AI) technology which continues to...