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    • The 10 best blogposts of 2017 Blockchain opportunities for IoT
  • Big Data
    • How AI & IoT will save the Aviation Industry Feel Free to browse: How online retailers are driving sales with sponsored data
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    • #CyberSecurityPulse: PyeongChang Olympics: A New False Flag Attack? Cyber Security Weekly Briefing, 14 – 20 January

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      MWC Day 2: Our data-driven approach to Commuting and Pollution

      It’s the second day of Mobile World Congress here in Barcelona and one of the demos we’re focusing on today looks at the intriguing relationship between commuting and pollution. In this data...
      Stefan Leadbeater

      Driverless cars…a reality or a distant dream?

      More and more we are seeing different companies developing what they are calling driverless cars, which, in reality are nothing more than cars which have certain aspects of autonomous...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Where are people from Madrid going during the upcoming December holidays?

      During the early December bank holiday many of us take the opportunity to relax, discover new places or return to our countries of origin. This time, as a further...
      AI of Things

      What does Big Data tell us about the way people move around Brazil’s favelas?

      Brazil has seen its fair share of the world’s media spotlight in the past year, with positive storylines around the success of the Rio Olympics, as well as more...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

It’s raining data: How Big Data is changing weather forecasting

Be it is crazy hot Madrid summers or the ever-changing nature of British weather, the weather is a constant topic of conversation for people around the world. Historically, the...
AI of Things

Brand Sponsored Data: A creative tool for satisfying customers while meeting tangible customer needs

Normal 0 false false false EN-US ZH-CN AR-SA /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; ...
AI of Things

Entrevista: Angela Shen-Hsieh desmitifica“la caja negra” del Big Data

Angela Shen-Hsieh es Directora de Predicción del Comportamiento Humano en la Innovación de Productos de Telefónica. En esta función, se encarga de liderar la innovación interna. Antes de unirse a...
AI of Things

The new Spain: redrawing the country using mobility data

One of the most exciting fields that the use of data opens up is the study of networks. Our societies, communications, infrastructure, businesses and many other areas of life...
Figure 1: The Royal Palace is one of Madrid's top tourist attractions.
AI of Things

Case Study: LUCA Tourism and Royal Palace Visitors Analysis

Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
Figure 1: DK Management have decided to use LUCA Store.
AI of Things

Case Study: LUCA Store and DK Management, driving footfall and increasing convertion

In case you didn’t already know one of the many products from our business portfolio is LUCA Store. This post will take a look at our collaboration with DK...
AI of Things

What does it take to become a top class Smart City?

The term Smart City is a term that has been coined in recent years following the surge in use of Big Data. At LUCA we have been contributing to...
AI of Things

Data rewards are the new consumer engagement tool & Gigabytes are the new currency

Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...
AI of Things

Machine Learning to analyze League of Legends

Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
AI of Things

A World-Changing Combination: Dr. Claire Melamed on Big Data, Collaboration and the SDGs

Dr. Claire Melamed is the Executive Director of Global Partnership for Sustainable Development Data (GPSDD), where she leads efforts to collaborate on leveraging data to meet the UN’s Sustainable...

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  • Telefónica Tech

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Innovation Marketing Team
Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo
With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
Florence Broderick
Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick
New tool: Maltego transforms for Tacyt
If you are a Maltego user, you already know how intuitive and useful it is for researching and analyzing information. You may know as well that Maltego allows to...
Florence Broderick
Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick
Evil FOCA is now Open Source
We are really happy to announce that Evil FOCA is now Open Source. We have received lots of comments and feedback about how you are using Evil FOCA, or how...
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