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    • Bluetooth for IoT, much more than handsfree technology IoT to improve your Tourist Experience
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    • World Energy Saving Day: Efficiency to drive progress Could Big Data solve the music industry’s problems?
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    • 0days in numbers: Chrome, Windows, Exchange… What are attackers and manufacturers looking for? Cyber Security Weekly Briefing 22-28 January

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Recap MWC21
      Andrés Escribano

      MWC21: 5G and digital technologies, a reality for the post-covid recovery

      This year’s edition of MWC21 has been a very important step towards post-pandemic Face-to-Face events. The attendees came with a clear vision of establishing new relationships, pushing new businesses,...
      cocacola
      AI of Things

      Coca-Cola’s use of AI to stay at the top of the drinks market

      Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      How the workers travel to Distrito T?

      Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
      AI of Things

      Analysing tourist profiles in Spain with INE

      Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

Antonio Pita Lozano

The data-driven transformation of businesses, a matter of survival

Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...
Anshul Kudal

How do you capture clients on multiple channels?

Have you heard of the word omnichannel? It is a word which is used a lot in the world of marketing. Like its name indicates, it refers to multiple...
AI of Things

Business Message main players and roles

Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Richard Benjamins

London AI Summit 2019

The London AI Summit attracted thousands of visitors; so many more than when AI was still a niche thing in the 90-ies. As always with such big events, it was a...
Alfonso Ibañez

Semi-Supervised Learning… the great unknown

In recent years much progress has been made in solving complex problems thanks to Artificial Intelligence algorithms. These algorithms need a large volume of information to discover and learn, continuously, hidden patterns in the...
Cristina de la Cruz

Do Virtual Assistants improve the user experience with telcos?

Virtual Assistants are more and more relevant in people’s daily lives, especially when it comes to requesting traffic information, reminders, weather reports… However, when it comes to interacting with...
Fernando Menéndez-Ros

“Artificial Intelligence is amazing, but it must act with principles and values.”

This week, Telefónica has played a very important role as a Global Partner Leader in the Digital Enterprise Show (DES 2019), Europe’s largest professional forum dedicated to the digital...
AI of Things

Responsible AI by Design in Practice

How organizations can minimize the risk of undesirable, unintended consequences of AI using a methodological approach The use of Artificial Intelligence is increasing rapidly and can be applied in many...
AI of Things

The future of OpenAI and the alternatives to its end as a non-profit business

Just a few days ago, the well-known research company within the Artificial Intelligence environment, OpenAI, has announced the end of its non-profit operations. Since starting, OpenAI have championed the development and promotion...
Álvaro Alegría

Macro data, macro responsibility

On the 11th April 1945, just two days before his death, during the celebrations of Jefferson Day, Franklin D. Roosevelt uttered a phrase that would remain forever in history:...

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  • Telefónica Tech

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José Luis Núñez Díaz
Towards a smarter supply chain
One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick
Top of the app charts. Shuabang: automated malware made in China
Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
Florence Broderick
"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
Florence Broderick
Information leakage in Data Loss Prevention leader companies
Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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