LUCA Artificial Intelligence in the Industrial Sector: the success story of Repsol Although technological advances have been left behind in recent years, the industrial sector presents opportunities for developpment in the field of Big Data and Artificial Intelligence, and also in...
Richard Benjamins Towards a new Big Data ecosystem to mitigate Climate Change Big Data can be used to help fight Climate Change [1],[2],[3]. Several projects have analysed huge amounts of satellite, weather and climate data to come up with ways to...
Richard Benjamins Lessons learned from The Cambridge Analytica / Facebook scandal It has been now some time that the Cambridge Analytica / Facebook scandal was first revealed on March 17, 2018 by The Guardian and the New York Times. Much has been...
LUCA Traffic spikes before football games? The effect of the World Cup in Germany Post written by Telefónica NEXT Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA How Germany moves Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
Ready for a Wild World: Big Data is key for humanitarian issuesLUCA 30 May, 2018 The Big Data for Social Good event organized by LUCA, “Ready for a Wild World“, took place on May 24th and brought together experts from relevant global organizations and companies in Madrid. Among those organizations were FAO, UNICEF, The Ministry of Agriculture and Fisheries, Food and Environment (MAPAMA), the GSMA and companies like Data-Pop Alliance and Digital Globe. With each of their presentations, they were able to show the importance of data when it comes to developing efficient prevention plans to prepare for natural disasters and climate change. Figure 1: The closing panel of experts. In the new digital era, data-based desicion making is a fundamental pillar for the success of an organization. According to Kyla Reid, Head of Mobile for Humanitarian Innovation & Digital Identity at GSMA, “Big Data is key for digital innovation when it comes to humanitarian work.” Along these same lines, the Big Data for Social Good department at LUCA is already working on projects with organizations like UNICEF and FAO. In fact an agreement has recently been signed with the latter. Natalia Winder Rossi, Head of Social Protection at FAO mentioned: “FAO and Telefónica are working together to take advantage of the use of state-of-the-art digital technologies for agricultural development, food security and nutrition, and specifically, to prepare and strengthen farmers in the face of extreme weather events related to climate change.” Another debate that was opened during the sessions was data protection. Isabel Bombal, advisor to the General Directorate of Rural Development and Forest Policy-MAPAMA highlighted how to overcome the barriers that arise when the fact of data sharing comes up: “the first incentive to make data exchande posible is to explain the benefits of why it is important”. Regardless of whether the objective when working with data is philatropic or business , Elena Gil, CEO of LUCA, reminded the audience that “Privacy is a right and we must be very protective with that.” Besides presenting real tools and projects live, like OPAL, a platform that seeks to unleash the potential of private data for social good, the application of geospacial data like those offered by DigitalGlobe to predict all types of events, including environmental ones, or SafePost, a tool that is able to send messages in emergency situations without the need for internet connection; the need for these initiatives to be sustainable on a medium to long term scale as also highly discussed. It is important that these initiatives are sustainable for the main users of these tools, meaning, humanitarian organizations and public administrations. If want more detail on the event, you can watch all the coverage, including videos on our website. GDPR 101: What you need to knowPodcast #1: The Challenges of working with data
LUCA Artificial Intelligence in the Industrial Sector: the success story of Repsol Although technological advances have been left behind in recent years, the industrial sector presents opportunities for developpment in the field of Big Data and Artificial Intelligence, and also in...
Richard Benjamins Towards a new Big Data ecosystem to mitigate Climate Change Big Data can be used to help fight Climate Change [1],[2],[3]. Several projects have analysed huge amounts of satellite, weather and climate data to come up with ways to...
Olivia Brookhouse The Big Data behind Black Friday It is often the products that seem to have “come out of nowhere” that suddenly experience rocket sales and have everyone talking. Whether its health fads such as...
Olivia Brookhouse How to learn Python: the most important skill for employers The application of Artificial Intelligence to optimize Big Data and provide Data Insights is becoming a necessity to all business processes, therefore programmers are in hot demand. Designing effective...
LUCA SMASSA Success Story: Intelligent Parking Services Today we bring another success story from the public sector: the example of SMASSA, the Sociedad Municipal de Aparcamientos (Municipal Parking Company) whose mission is to solve the parking...
Olivia Brookhouse Big Data, the fuel for Digital Banks In 1981, Bill Gates said “640KB will be enough for anybody”. Surpisingly, it was hard even then, to imagine where we would be today; in a sea of data....