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    • Farms 4.0: IoT to benefit agriculture GeoGestión, the Internet of Mobile Workforces
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    • How much do London firefighters spend on saving helpless kittens? The Open Data answers Designing an OOH advertising map in Brazil
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    • Bestiary of a Poorly Managed Memory (I) ElevenPaths is a Fortinet’s Alliance Technology Partner

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Artificial Intelligence in the Industrial Sector: the success story of Repsol

      Although technological advances have been left behind in recent years, the industrial sector presents opportunities for developpment in the field of Big Data and Artificial Intelligence, and also in...
      Richard Benjamins

      Lessons learned from The Cambridge Analytica / Facebook scandal

      It has been now some time that the Cambridge Analytica / Facebook scandal was first revealed on March 17, 2018 by The Guardian and the New York Times. Much has been...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Traffic spikes before football games? The effect of the World Cup in Germany

      Post written by Telefónica NEXT  Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
      AI of Things

      Can Big Data and IOT prevent motorcycle crashes?

      Most of us are familiar with the dangers involved in driving motorbikes, with motorcyclists being 27 times more likely than passenger car occupants to die in a crash per...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

Cristina de la Cruz

How do we talk to Aura in different countries?

The implementation of Aura, Telefónica’s Artificial Intelligence, in Spain, Brazil, the United Kingdom and Germany has revolutionised the way customers interact with the company. Currently, and depending on the...
Olivia Brookhouse

New ways of working with Artificial Intelligence

The situation in which we all find ourselves this month is something none of us could have imagined. Due to coronavirus, we are all confined to the walls of...
Olivia Brookhouse

What is Natural Language Processing and its Use Cases?

Our ability as humans to use words to communicate intelligently is what defines us as a species. There are 7000 languages in the world connected to different countries, cultures...
Olivia Brookhouse

5 ways to close the STEM gender gap

Rosalind Franklin, Liese Meitner, Ester Lederberg and Ada lovelace are just some of the women whose contributions to science were not recognised at the time because of their gender,...
Fake news
Olivia Brookhouse

Fake News : how should we be fighting it?

55% of people in Spain use social media to get their daily news fix instead of traditional newspapers meaning these platforms have become very influential in the last few...
Elena Selgas Carvajal

The Radio, getting smarter everyday thanks to Artificial Intelligence

Nowadays the presence of online radios and podcasts has transformed the sector of the radio as it has  adapted to new consumer habits. In this post we will explore...
Olivia Brookhouse

AI Augmented Reality, powering the online shopping experience

The online retail experience has transformed over the last 10 years, from simple webpages to personalized interactive experiences. ASOS, an exclusively online retailer has been one of the leading...
Olivia Brookhouse

Autonomous Vehicles: when will they be a reality?

It seems like we’ve been waiting years for autonomous vehicles, with big corporations promising “next year” every year. In 1925 Francis Houdina paraded the first radio-controlled car around the streets of...
Olivia Brookhouse

Going to the bar with Artifical Intelligence

The average adult spends 2 months of their life queuing at bars and pubs for drinks and at Christmas these queues can seem even longer. Whilst some of us...
Olivia Brookhouse

Would you let Artificial Intelligence run Christmas?

Artificial Intelligence and Big Data are transforming the workplace, providing real time insights to optimize decision making. Meanwhile at home, AI embedded home devices and online applications can accurately...

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José Luis Núñez Díaz
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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
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Mobile Connect winner of the 'Connected Life Awards'
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Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick
How does blacklisting work in Java and how to take advantage of it (using whitelisting)
Oracle has introduced the notion of whitelisting in its latest version of Java 7 update 40. That is a great step ahead (taken too late) in security for this...
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