Sarah Rojewski Transformation of customer service and sales in Germany with Aura I was invited to the event “Women in AI & Data” organized by databricks and hosted by Microsoft in Munich. It seems like a trendy topic but the founder invited women...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
Richard Benjamins Is your AI system discriminating without knowing it?: The paradox between fairness and privacy This post assumes that readers are aware of the good things that Artificial Intelligence (AI) can bring to our businesses, societies and lives. And also about the most evident challenges that...
LUCA AI is invading the world of entertainment Previously in our blog, we have seen how Artificial Intelligence (AI) can help make societies safer and even, in a not too distant future, save lives. In this post,...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA Designing an OOH advertising map in Brazil For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
LUCA LUCA boosts brand engagement with “Sponsored Data” product Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...
Olivia Brookhouse Can Big Data help reduce Deforestation in the Amazon? The disturbing images and videos of the Amazon ablaze last month were truly shocking and saddening. Not only trees, but wildlife, animals, habitats and homes burned to the...
Víctor González Improving Effectiveness at a Call Center with Machine Learning Understanding our clients and giving the best response to meeting their needs in the shortest amount of time possible is key to improving satisfaction and engagement with the company. The problem begins...
Olivia Brookhouse Could Artificial Intelligence be used to prevent suicide? The UK and Europe are experiencing a Mental Health crisis, where Suicide is the most common cause of death for men aged 20-49 in England and Wales. According to...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA Are data-driven strategies in the energy sector competitive? Naturgy proves it. In today’s data story, we explore the success story of a large energy company, Naturgy, and how its digital transformation process towards becoming a data-driven company is already having...
Olivia Brookhouse AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
LUCA How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Stefan Leadbeater How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
LUCA The 2 types of learning in Machine Learning: supervised and unsupervised We have already seen in previous posts that Machine Learning techniques basically consist of automation, through specific algorithms, the identification of patterns or trends which “hide” in the data. Thus, it...
Stefan Leadbeater How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Rocío Muñoz Paul How Telefonica has implemented the first automatized SDN network Much research and case studies have been put into the latest technologies as applied to telecommunications networks for automation and operational efficiency purposes aimed at the needs of future 5G networks and...
Olivia Brookhouse How to learn Python: the most important skill for employers The application of Artificial Intelligence to optimize Big Data and provide Data Insights is becoming a necessity to all business processes, therefore programmers are in hot demand. Designing effective...
LUCA The use of AI and Machine Learning in the beer industry Artificial Intelligence has made its way into so many crucial aspects of our lives whether it be in medical care, transport, or even catering, but there are also so...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
LUCA Machine Learning to analyze League of Legends Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
