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    • Smart Stadiums: How 5G is revolutionising live Sports Telefónica Activation Programme: Innovate with IoT
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    • MWC21: 5G and digital technologies, a reality for the post-covid recovery How digitalisation makes it possible to accurately identify and meet the needs of an organic cherry farm
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    • Cyber Security Weekly Briefing 8–14 january Our Telegram channel CyberSecurityPulse has already a webpage

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Photo: Miguel Bruna / Unsplash
      Nacho Palou

      World Energy Saving Day: Efficiency to drive progress

      The 21st of October is World Energy Saving Day. During the last ten years, this day has raised awareness of the impact that energy consumption has on the environment...
      AI of Things

      Understanding the visitors of the Reina Sofia Museum in Madrid

      Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Designing an OOH advertising map in Brazil

      For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
      AI of Things

      How Big Data helped Stuttgart improve commutes and tackle Climate Change

      Here at LUCA, we are passionate about harnessing the power of data to tackle problems. Whether the problem is a global threat like climate change or a personal issue...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
AI of Things

Case Study: Netshoes sponsors its mobile website and app with great results

In our recent blog post explaining the benefits of sponsored data, we looked at how the company Netshoes used sponsored data to increase their key metrics. In this post,...
AI of Things

Quito becomes the first Smart City in Latin America

How many people use the metro on a daily basis? What stop do they get off at? How long is their journey? We can now answer all of the...
AI of Things

From Automation To Inclusion: Why Banks Are Embracing Sponsored Data

Content Written by David Nowicki CMO and Head of Business Development at Datami and published through LinkedIn. A wave of Sponsored Data deployments from leading retail banks is the latest in a...
AI of Things

Executive Insight Series by Glyn Povah, Director of Product Development at LUCA

This content was originally published by the Mobile Ecosystem Forum, we see Glyn Povah the Director of Global Product Development Smart Digits give his insights below:   If data is the new...
Paloma Recuero de los Santos

What are the 5 principles of joined-up data?

The definition and principles of ‘open data’ are quite clear and simple but the principles of joined-up data are less clear. Can you enunciate five principles of joined-up data...
AI of Things

Movies and Big Data: how to make your heart pound

Since movie theaters were invented, there are two types of people that go there. The first group will arrive just in time for the movie, rushing to their seat...
AI of Things

It’s raining data: How Big Data is changing weather forecasting

Be it is crazy hot Madrid summers or the ever-changing nature of British weather, the weather is a constant topic of conversation for people around the world. Historically, the...
AI of Things

Brand Sponsored Data: A creative tool for satisfying customers while meeting tangible customer needs

Normal 0 false false false EN-US ZH-CN AR-SA /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; ...
AI of Things

Entrevista: Angela Shen-Hsieh desmitifica“la caja negra” del Big Data

Angela Shen-Hsieh es Directora de Predicción del Comportamiento Humano en la Innovación de Productos de Telefónica. En esta función, se encarga de liderar la innovación interna. Antes de unirse a...
AI of Things

The new Spain: redrawing the country using mobility data

One of the most exciting fields that the use of data opens up is the study of networks. Our societies, communications, infrastructure, businesses and many other areas of life...

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The Mobile Operators hold the future of digital authentication in our hands, and so do our customers. The consumers will no longer need to create and manage multiple user...
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