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    • IoT: our elders best ally Telefónica Activation Programme, how to scale your startup
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    • MWC Day 2: Our data-driven approach to Commuting and Pollution Chema Alonso stars in “Big Data, Living with Algorithms”
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    • Cyber Security Weekly Briefing, 18 – 24 February Cybersecurity: “black swan“ events in a connected world

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      7 Big Data and AI predictions for 2018

      2017 was, for the most part, an extremely successful year in terms of technological advancement. The IoT era kick started, Artificial Intelligence and Machine Learning gained public interest and...
      AI of Things

      And the Oscar goes to… Data!

      This weekend, the 90th Academy Awards will take place at the Dolby Theatre in Hollywood. More commonly known as the Oscars, these awards are the ultimate celebration of the...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • Figure 1: The Royal Palace is one of Madrid's top tourist attractions.
      AI of Things

      Case Study: LUCA Tourism and Royal Palace Visitors Analysis

      Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
      AI of Things

      LUCA Tourism at the Mexico Balloon Festival

      Each year, the  Festival Internacional del Globo (FIG), brings together over 200 hot air balloons that fill the sky above the ‘Parque Metropolitano in León, Guanajuato, in what is an...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
AI of Things

Case Study: Netshoes sponsors its mobile website and app with great results

In our recent blog post explaining the benefits of sponsored data, we looked at how the company Netshoes used sponsored data to increase their key metrics. In this post,...
AI of Things

Quito becomes the first Smart City in Latin America

How many people use the metro on a daily basis? What stop do they get off at? How long is their journey? We can now answer all of the...
AI of Things

From Automation To Inclusion: Why Banks Are Embracing Sponsored Data

Content Written by David Nowicki CMO and Head of Business Development at Datami and published through LinkedIn. A wave of Sponsored Data deployments from leading retail banks is the latest in a...
AI of Things

Executive Insight Series by Glyn Povah, Director of Product Development at LUCA

This content was originally published by the Mobile Ecosystem Forum, we see Glyn Povah the Director of Global Product Development Smart Digits give his insights below:   If data is the new...
Paloma Recuero de los Santos

What are the 5 principles of joined-up data?

The definition and principles of ‘open data’ are quite clear and simple but the principles of joined-up data are less clear. Can you enunciate five principles of joined-up data...
AI of Things

Movies and Big Data: how to make your heart pound

Since movie theaters were invented, there are two types of people that go there. The first group will arrive just in time for the movie, rushing to their seat...
AI of Things

It’s raining data: How Big Data is changing weather forecasting

Be it is crazy hot Madrid summers or the ever-changing nature of British weather, the weather is a constant topic of conversation for people around the world. Historically, the...
AI of Things

Brand Sponsored Data: A creative tool for satisfying customers while meeting tangible customer needs

Normal 0 false false false EN-US ZH-CN AR-SA /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; ...
AI of Things

Entrevista: Angela Shen-Hsieh desmitifica“la caja negra” del Big Data

Angela Shen-Hsieh es Directora de Predicción del Comportamiento Humano en la Innovación de Productos de Telefónica. En esta función, se encarga de liderar la innovación interna. Antes de unirse a...
AI of Things

The new Spain: redrawing the country using mobility data

One of the most exciting fields that the use of data opens up is the study of networks. Our societies, communications, infrastructure, businesses and many other areas of life...

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Florence Broderick
Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
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Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
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Android malware not only posing as Word documents… but Excel as well
China is a paradise for “SMS stealing malware” for Android. These programs steal your SMS inbox, notebook… The only “problem” for malware creators is to induce users to...
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New Tool: MicEnum, Mandatory Integrity Control Enumerator
In the context of the Microsoft Windows family of operating systems, Mandatory Integrity Control (MIC) is a core security feature introduced in Windows Vista and implemented in subsequent lines...
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HookMe, a tool for intercepting communications with API hooking
HookMe is a tool for Windows that allows to intercept system processes when calling APIs needed for network connections. The tool, still in beta, was developed by Manuel Fernández (now...
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