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    • Waste Management in a Smart City – The Smart Bin eSIM cards are here to boost the IoT
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    • What makes the Levi´s Commuter Jacket next level Wearable Tech? How is Big Data influencing the recruitment process?
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    • Cyber Security Weekly Briefing, 3 — 9 September WhatsApp, Telegram or Signal, Which One?

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Feel Free to browse: How online retailers are driving sales with sponsored data

      Leading online retailers are using sponsored data to remarkable effect: Consumers are spending more time in apps, browsing more frequently, and making more purchases. Before the internet, ‘browsing’ meant looking...
      Richard Benjamins

      How these 4 sports are using Data Science

      Thousands of companies around the world may have started their journey to become data-driven, harnessing the full potential of Big Data, however, the world of professional sports is only...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Can Big Data reshape the Outdoor Media sector?

      Out-of-home (OOH) adspend in the UK rose to £1 billion  2014, and is predicted to grow by 4.8% in 2016 according to a recent report.  To ensure they benefit...
      AI of Things

      How the workers travel to Distrito T?

      Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
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      • LUCA Proofs of concept

Personalización cabecera: LUCA

Olivia Brookhouse

5 ways to close the STEM gender gap

Rosalind Franklin, Liese Meitner, Ester Lederberg and Ada lovelace are just some of the women whose contributions to science were not recognised at the time because of their gender,...
Fake news
Olivia Brookhouse

Fake News : how should we be fighting it?

55% of people in Spain use social media to get their daily news fix instead of traditional newspapers meaning these platforms have become very influential in the last few...
Elena Selgas Carvajal

The Radio, getting smarter everyday thanks to Artificial Intelligence

Nowadays the presence of online radios and podcasts has transformed the sector of the radio as it has  adapted to new consumer habits. In this post we will explore...
Olivia Brookhouse

AI Augmented Reality, powering the online shopping experience

The online retail experience has transformed over the last 10 years, from simple webpages to personalized interactive experiences. ASOS, an exclusively online retailer has been one of the leading...
Olivia Brookhouse

Autonomous Vehicles: when will they be a reality?

It seems like we’ve been waiting years for autonomous vehicles, with big corporations promising “next year” every year. In 1925 Francis Houdina paraded the first radio-controlled car around the streets of...
Olivia Brookhouse

Going to the bar with Artifical Intelligence

The average adult spends 2 months of their life queuing at bars and pubs for drinks and at Christmas these queues can seem even longer. Whilst some of us...
Álvaro Alegría

Macro data, macro responsibility

On the 11th April 1945, just two days before his death, during the celebrations of Jefferson Day, Franklin D. Roosevelt uttered a phrase that would remain forever in history:...
Diego Martín Moreno

Blockchain technology

In the previous article we talked about the basic concepts of the blockchain, and now we will focus on the current technologies to implement a blockchain solution. Blockchain and Smart...
AI of Things

Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake

Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
New born gazelle
Rubén Granados

Reinforcement learning…. the new player

Here, we would like to present a ´new´ guest, reinforcement learning (RL). Not as new, because it has been with us since the 80s. We will quickly go over the classic approximations, that...

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José Luis Núñez Díaz
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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick
Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick
Mobile Connect winner of the 'Connected Life Awards'
Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
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Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick
How does blacklisting work in Java and how to take advantage of it (using whitelisting)
Oracle has introduced the notion of whitelisting in its latest version of Java 7 update 40. That is a great step ahead (taken too late) in security for this...
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