AI of Things Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
AI of Things How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
AI of Things Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
AI of Things Responsible AI by Design in Practice How organizations can minimize the risk of undesirable, unintended consequences of AI using a methodological approach The use of Artificial Intelligence is increasing rapidly and can be applied in many...
AI of Things The future of OpenAI and the alternatives to its end as a non-profit business Just a few days ago, the well-known research company within the Artificial Intelligence environment, OpenAI, has announced the end of its non-profit operations. Since starting, OpenAI have championed the development and promotion...
AI of Things The use of AI and Machine Learning in the beer industry Artificial Intelligence has made its way into so many crucial aspects of our lives whether it be in medical care, transport, or even catering, but there are also so...
AI of Things Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
AI of Things AI will enable doctors to spend more time with their patients The technical revolution within the NHS suggested in this report could not have come at a better time. We have doctors and GPs overburdened with more and more patients...
AI of Things Blockchain and IoT predictions for 2019 Blockchain and IoT have been dominant players in the technology industry over the last 5 years, with their popularity and reputation growing in line with the explosion of Big...
AI of Things The Forrester Wave™: Specialized Insights Service Providers 2018 was an excellent year for us, in which we were recognised as a leader amongst specialized insights service providers by Forrester. The independent review highlights the importance of...
Marta Mª Padilla Foubelo Dark Markets in the internet age What are Dark Markets or Black Markets? This concept has been in the news for a long time as a consequence of clandestine sales. The markets for drugs and...
Olivia Brookhouse Can Artificial Intelligence understand emotions? When John McCarthy and Marvin Minsky founded Artificial Intelligence in 1956, they were amazed how a machine could perform incredibly difficult puzzles quicker than humans. However, it turns out...
Alexandre Maravilla Web3 and the evolution of Internet Identity The recent rise of Web3; the new evolution of the Internet to make it decentralised through Blockchain, is also bringing a lot of talk about decentralised identity schemes and...
AI of Things 5 AI uses in Photography On our blog, we enjoy sharing the applications of Big Data and Artificial Intelligence in sectors that may surprise you. Previously, in “Dining with Data” we saw how customers...
AI of Things Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
