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  • IoT
    • Telefónica Activation Programme: Innovate with IoT Movistar Car: transform your vehicle into a connected car
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    • Cloud Computing, the great ally for the digitalisation of the sports sector (and for athletes) Dan Rosen talked about the importance of adopting mobile advertising: LUCA Talk 4
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    • #CyberSecurityPulse: Changing stereotypes in the security sector We have a brand-new website! Get to know the new Telefónica Tech Cyber Security & Cloud website

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Artificial Intelligence Fighting Fraud and False Declines

      Through the use of Decision Intelligence and Artificial Intelligence Express platforms, Mastercard have harnessed the power of predictive analytics and machine learning to reduce the rate of false decline...
      AI of Things

      What GDPR laws mean for you

      Post written by Rodrigo Machado – Head of Technology, Mobile Advertising General Data Protection Regulation – GDPR, the new EU regulation that has been designed to update the existing data...
    • Artificial Intelligence
      • Big Data & AI Tutorials
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      • AI & Big Data Applications
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      LUCA boosts brand engagement with “Sponsored Data” product

          Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...
      AI of Things

      Understanding clients of La Vaguada shopping center

      Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

BD4SG: A new way to understand Big Data

Recent years have seen a large public debate surrounding the technology behind Big Data and how it can help optimise organizations, maximise profits and bring companies closer to their...
AI of Things

Responsible data usage for effective advertising

Written by Liao Yin Tung  Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
AI of Things

LUCA chooses Hortonworks from Hadoop as its platform to offer Big Data as a service for Spain

As each business sector is becoming increasingly competitive, data has become a key asset to success. In order to best leverage this asset, though, businesses need to ensure that...
AI of Things

LUCA Talk 5: Transforming the Tourism Industry with Dynamic Insights

It is already common knowledge that tourism is one of the biggest successes for the Spanish economy. Travelers are now more informed than ever before, instantly sharing their experiences...
AI of Things

Mum, when I grow up I want to be a hacker

The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? A...
AI of Things

Datacloud Europe is nearly here!

The importance of the data cloud storage method has taken prevelance in the market and for this reason the Datacloud Europe event was created to harbour and share good...
AI of Things

Humanities in a Big Data World

A lot has been said about the future of workforce. We have seen many “prophets” claiming the end of jobs how we know them today. Oxford University has claimed that tech...
AI of Things

Whatsapp is down, now what?

Written by Raúl López and Luis Suárez, LUCA interns. Very few people use their mobile phones without installing Whatsapp. The application gives thousands of millions of people the possibility to...
AI of Things

Big Data has even reached Las Fallas in Valencia

Just a few months ago, the capital of the Valencian community hosted the biggest party of the year: Las Fallas de Valencia. Every year from the 15th until the...
AI of Things

Dan Rosen talked about the importance of adopting mobile advertising: LUCA Talk 4

This past Wednesday our head of Global Advertising, Dan Rosen, gave a talk highlighting the importance of a “mobile first, mobile only” approach to advertising. Dan started by giving an...

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José Luis Núñez Díaz
Towards a smarter supply chain
One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
ElevenPaths
Mum, I want to be a hacker
The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? We...
Florence Broderick
New tool: PinPatrol for Chrome. Something more than a plugin, a forensics tool
Back in July, we created a new tool for improving the experience using HSTS and HPKP in Firefox. Now it’s time for Chrome. It shows this information in a...
Florence Broderick
ElevenPaths Talks: The ISF Standard of Good Practice for Information Security
REGISTER HERE!   On Thursday, 19 May, our colleague Sebastian will give a speech about The ISF Standard of Good Practice for Information Security. The standard of good practice is...
Florence Broderick
Mobile Connect winner of the 'Connected Life Awards'
Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
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