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    • Success Story: achieving an audience based strategy The increasing importance of Big Data in eCommerce
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    • Finding the next festival headliner using Big Data AI of Things (X) 10-minute delivery: how Artificial Intelligence optimises delivery routes
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    • You are less rational than you think when you take decisions under uncertain conditions Cyber Security Weekly Briefing, 27 August — 2 September

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Deep Learning vs Atari: train your AI to dominate classic videogames (Part III)

      Written by Enrique Blanco (CDO Researcher) and Fran Ramírez (Security Researcher at Eleven Paths) In this post, we will offer details about the architectures chosen for our models, the logic that the agent follows during the training,...
      Paloma Recuero de los Santos

      Artificial Intelligence or Cognitive Intelligence? The buzz words of business

      (Original post in Spanish: ¿Inteligencia artificial o cognitiva?) Artificial Intelligence in the last 5 years has become the biggest buzz word with various spin offs including “Cognitive Intelligence”, “Smart Technologies”...
    • Artificial Intelligence
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • Figure 1: The Royal Palace is one of Madrid's top tourist attractions.
      AI of Things

      Case Study: LUCA Tourism and Royal Palace Visitors Analysis

      Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
      AI of Things

      How Germany moves

      Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

BD4SG: A new way to understand Big Data

Recent years have seen a large public debate surrounding the technology behind Big Data and how it can help optimise organizations, maximise profits and bring companies closer to their...
AI of Things

Responsible data usage for effective advertising

Written by Liao Yin Tung  Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
AI of Things

LUCA chooses Hortonworks from Hadoop as its platform to offer Big Data as a service for Spain

As each business sector is becoming increasingly competitive, data has become a key asset to success. In order to best leverage this asset, though, businesses need to ensure that...
AI of Things

LUCA Talk 5: Transforming the Tourism Industry with Dynamic Insights

It is already common knowledge that tourism is one of the biggest successes for the Spanish economy. Travelers are now more informed than ever before, instantly sharing their experiences...
AI of Things

Mum, when I grow up I want to be a hacker

The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? A...
AI of Things

Datacloud Europe is nearly here!

The importance of the data cloud storage method has taken prevelance in the market and for this reason the Datacloud Europe event was created to harbour and share good...
AI of Things

Humanities in a Big Data World

A lot has been said about the future of workforce. We have seen many “prophets” claiming the end of jobs how we know them today. Oxford University has claimed that tech...
AI of Things

Whatsapp is down, now what?

Written by Raúl López and Luis Suárez, LUCA interns. Very few people use their mobile phones without installing Whatsapp. The application gives thousands of millions of people the possibility to...
AI of Things

Big Data has even reached Las Fallas in Valencia

Just a few months ago, the capital of the Valencian community hosted the biggest party of the year: Las Fallas de Valencia. Every year from the 15th until the...
AI of Things

Dan Rosen talked about the importance of adopting mobile advertising: LUCA Talk 4

This past Wednesday our head of Global Advertising, Dan Rosen, gave a talk highlighting the importance of a “mobile first, mobile only” approach to advertising. Dan started by giving an...

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