Olivia Brookhouse AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
AI of Things Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
AI of Things Movistar+ launches a pioneering advertising innovation project in Spain Post written by Milena Quintana Pinto, Marketing of Mobile Advertising – LUCA This initiative by Movistar+ will allow households watching #0 (in linear TV) to enjoy ads adapted to the...
AI of Things Successful digital campaigns with Smart Insights Post written by Carlos Vayas, Business Manager Big Data & Advertising The key to executing a successful digital campaign is having the appropriate data at the time of decision making...
AI of Things The evolution of TV – Addressable Advertising: Creating a Better, More Personal TV & Video Experience Written by Natalia Barrera Palomero – Digital Consultant in LUCA Advertising As a powerful channel with broad reach, it is no surprise that TV currently accounts for $70 billion in...
AI of Things What GDPR laws mean for you Post written by Rodrigo Machado – Head of Technology, Mobile Advertising General Data Protection Regulation – GDPR, the new EU regulation that has been designed to update the existing data...
AI of Things Business Messaging – From humble SMS to conversational commerce Written by Jenny Whelan, Head of Business Affairs – LUCA Advertising We all know SMS. With 5 billion users, the reach of SMS as a messaging channel is unparalleled. Combined...
AI of Things First results of the OOH advertising project in Brazil On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things Weve launches Weve Locate – Location verification technology Weve, O2´s mobile advertising subsidiary has recently launched a new service, Weve Locate, a location verification product. This new service will allow advertisers to truly reach their target audiences,...
AI of Things Enrich your messages with the new SMS 2.0 Once upon a time, there was a ubiquitous mobile technology, which earned a high level of subscriber trust, and did this with just only 160 characters. This fairy tale...
Innovation Marketing Team Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
Florence Broderick Participating in GSMA Mobile 360 LATIN AMERICA Mobile 360 – Latin America brings market leaders from Central and South America across the mobile telecom ecosystem for a two-day thought leadership conference together with operator-led Working Groups...
Florence Broderick Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick Evil FOCA is now Open Source We are really happy to announce that Evil FOCA is now Open Source. We have received lots of comments and feedback about how you are using Evil FOCA, or how...
Florence Broderick New Tool: MicEnum, Mandatory Integrity Control Enumerator In the context of the Microsoft Windows family of operating systems, Mandatory Integrity Control (MIC) is a core security feature introduced in Windows Vista and implemented in subsequent lines...
