Olivia Brookhouse AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
AI of Things Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
AI of Things Movistar+ launches a pioneering advertising innovation project in Spain Post written by Milena Quintana Pinto, Marketing of Mobile Advertising – LUCA This initiative by Movistar+ will allow households watching #0 (in linear TV) to enjoy ads adapted to the...
AI of Things Successful digital campaigns with Smart Insights Post written by Carlos Vayas, Business Manager Big Data & Advertising The key to executing a successful digital campaign is having the appropriate data at the time of decision making...
AI of Things The evolution of TV – Addressable Advertising: Creating a Better, More Personal TV & Video Experience Written by Natalia Barrera Palomero – Digital Consultant in LUCA Advertising As a powerful channel with broad reach, it is no surprise that TV currently accounts for $70 billion in...
AI of Things What GDPR laws mean for you Post written by Rodrigo Machado – Head of Technology, Mobile Advertising General Data Protection Regulation – GDPR, the new EU regulation that has been designed to update the existing data...
AI of Things Business Messaging – From humble SMS to conversational commerce Written by Jenny Whelan, Head of Business Affairs – LUCA Advertising We all know SMS. With 5 billion users, the reach of SMS as a messaging channel is unparalleled. Combined...
AI of Things First results of the OOH advertising project in Brazil On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things Weve launches Weve Locate – Location verification technology Weve, O2´s mobile advertising subsidiary has recently launched a new service, Weve Locate, a location verification product. This new service will allow advertisers to truly reach their target audiences,...
AI of Things Enrich your messages with the new SMS 2.0 Once upon a time, there was a ubiquitous mobile technology, which earned a high level of subscriber trust, and did this with just only 160 characters. This fairy tale...
Florence Broderick ElevenPaths joins Saint Patrick Technology to offer security solutions based on the latest Big Data technologies We announce today our most recent partnership with Saint Patrick Technology, the leading company in the development of solutions based on the latest technologies, such as AR, VR, NFC,...
Florence Broderick Evil FOCA is now Open Source We are really happy to announce that Evil FOCA is now Open Source. We have received lots of comments and feedback about how you are using Evil FOCA, or how...
Florence Broderick FOCA Final Version, the ultimate FOCA You all know FOCA. Over the years, it had a great acceptation and became quite popular. Eleven Path has killed the FOCA to turn it into a professional service,...
Florence Broderick HookMe, a tool for intercepting communications with API hooking HookMe is a tool for Windows that allows to intercept system processes when calling APIs needed for network connections. The tool, still in beta, was developed by Manuel Fernández (now...
Florence Broderick How does blacklisting work in Java and how to take advantage of it (using whitelisting) Oracle has introduced the notion of whitelisting in its latest version of Java 7 update 40. That is a great step ahead (taken too late) in security for this...
