Patrick Buckley How IoT technology is helping candy producers make sweet profits! From chocolate bars to lollipops, gumdrops to Haribos, the confectionary industry is now worth an estimated 210$ billion worldwide. With the industry experiencing strong growth, it is no surprise...
Olivia Brookhouse When will Robots find a place in the Smart Home? With the mass introduction of smart speakers, smart doorbells, smart fridges and even smart toilets there is a world of possibilities when it comes to innovating our homes. Whilst...
Fernando Menéndez-Ros The expansion and future of Aura, Telefónica’s AI A few years ago, Telefónica began a digital transformation process with the aim of seeking simplification, adaptation and the comprehensive digitalisation of the Company through the design and implementation...
LUCA Are data-driven strategies in the energy sector competitive? Naturgy proves it. In today’s data story, we explore the success story of a large energy company, Naturgy, and how its digital transformation process towards becoming a data-driven company is already having...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA Designing an OOH advertising map in Brazil For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
Successful digital campaigns with Smart InsightsLUCA 27 September, 2018 Post written by Carlos Vayas, Business Manager Big Data & Advertising The key to executing a successful digital campaign is having the appropriate data at the time of decision making and the ability to optimize actions based on real-time data. For that reason, many big brands are exercising in-house activities, previously assumed by the agency, such as planning, budget management, relationship with the media, etc. This path chosen by 60% of the advertisers ensures, in addition to gaining agility, having a team with a greater analytical capacity of the data and greater confidentiality of the same. Once this team, capable of designing the best online strategy based on data, is formed it is essential to adopt the best solution to ensure good management, analysis and optimization of customer target data. With this objective, Movistar Ads has created SmartInsights, a descriptive and predictive indoor data analysis tool. With this tool, the target profile of the clients that enter or approach the point of sale is studied, with the aim of delivering relevant insights on their indoor behaviour through the platform. The insights are presented in an aggregated and anonymous form. Only Movistar customers who have given their consent to receive advertising will receive text messages containing the offers. SmartInsights is a powerful proposal that complements SmartSteps with various cases of use in retail, supermarkets, banking, mass consumption, etc. In this way, the solution supports the construction of the mobile strategy of any company. With real time access to data, Smart Insights will radically change the market: Don’t miss out on a single post. Subscribe to LUCA Data Speaks. You can also follow us on Twitter, YouTube and LinkedIn Healthy Cities: a new paradigm to humanize smart technologyHow to fund your data journey
Patrick Buckley How AI and Machine Learning help to develop vaccines As Christmas approaches this year, we have all been gifted the great news that the Pfizer/BioNTech vaccine has shown to be both safe and effective in creating an immune...
Patrick Buckley Is AI key to successful Real Estate investment? As Artificial Intelligence (AI) continues to shape the world around us, in today’s post we explore the impact of AI on commercial Real Estate investment. To what extent is...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
Patrick Buckley How should you speak to children about Artificial Intelligence? In previous years, people’s relationship with technology in general, and with artificial intelligence in particular, was based on “text”, usually using specialised programming languages. Today, however, artificial intelligence has...
Patrick Buckley The Smart Train – The key to future sustainable mobility Governments know that a functional and efficient transport system is key to economic growth and social development. Well run transport infrastructure unlocks the productive potential of an economy. Naturally,...
Patrick Buckley COVID-19 Shines a light on the huge possibilities of AI in Education In 2020 remote learning platforms have become essential for students around the world as a result the COVID-19 pandemic. Many of these platforms incorporate Artificial Intelligence (AI) technology which continues to...