LUCA LUCA Talk 7: Using Mobile Data in the Transport Sector The next webinar in our series takes place on the 3rd of October. In this LUCA Talk, you will get the opportunity to hear about how Mobile Data can...
LUCA Blockchain and IoT predictions for 2019 Blockchain and IoT have been dominant players in the technology industry over the last 5 years, with their popularity and reputation growing in line with the explosion of Big...
Beatriz Sanz Baños The emotions of IoT Understanding emotions is crucial in new marketing strategies. Due to the oversaturation of products and approaches, new formulas have to be found that help the retail sector sell an...
Luis Simón Gómez Semeleder Farms 4.0: IoT to benefit agriculture When we think about Internet of Things, different pictures come to mind: a sensor that measures the activity inside our house, a bracelet that helps us exercise, or a device that helps...
Innovation and Laboratory Area in ElevenPaths #CyberSecurityReport19H1: 45,000 apps removed from Google Play, 2% of them detected by antiviruses Currently, there are a number of reports addressing trends and summaries on security. However, at ElevenPaths we want to make a difference. Our Innovation and Labs team has just...
ElevenPaths #CyberSecurityPulse: Private enterprise’s sad contribution to sharing threat intelligence in the United States After just over two years of Congress passed a major bill that encouraged businesses to share with the government how and when threat actors were trying to get into...
LUCA Feel Free to browse: How online retailers are driving sales with sponsored data Leading online retailers are using sponsored data to remarkable effect: Consumers are spending more time in apps, browsing more frequently, and making more purchases. Before the internet, ‘browsing’ meant looking...
LUCA From Automation To Inclusion: Why Banks Are Embracing Sponsored Data Content Written by David Nowicki CMO and Head of Business Development at Datami and published through LinkedIn. A wave of Sponsored Data deployments from leading retail banks is the latest in a...
LUCA Data rewards are the new consumer engagement tool & Gigabytes are the new currency Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...
LUCA Responsible data usage for effective advertising Written by Liao Yin Tung Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
LUCA Dan Rosen talked about the importance of adopting mobile advertising: LUCA Talk 4 This past Wednesday our head of Global Advertising, Dan Rosen, gave a talk highlighting the importance of a “mobile first, mobile only” approach to advertising. Dan started by giving an...
LUCA LUCA boosts brand engagement with “Sponsored Data” product Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
Richard Benjamins. How to measure your data maturity? Big Data and Artificial Intelligence (AI) have become very popular these days, and many organizations have started their data journey to become more data-driven and take automated, intelligent decisions....
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
