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AI of Things

Feel Free to browse: How online retailers are driving sales with sponsored data

Leading online retailers are using sponsored data to remarkable effect: Consumers are spending more time in apps, browsing more frequently, and making more purchases. Before the internet, ‘browsing’ meant looking...
AI of Things

From Automation To Inclusion: Why Banks Are Embracing Sponsored Data

Content Written by David Nowicki CMO and Head of Business Development at Datami and published through LinkedIn. A wave of Sponsored Data deployments from leading retail banks is the latest in a...
AI of Things

Data rewards are the new consumer engagement tool & Gigabytes are the new currency

Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...
AI of Things

Responsible data usage for effective advertising

Written by Liao Yin Tung  Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
AI of Things

Dan Rosen talked about the importance of adopting mobile advertising: LUCA Talk 4

This past Wednesday our head of Global Advertising, Dan Rosen, gave a talk highlighting the importance of a “mobile first, mobile only” approach to advertising. Dan started by giving an...
AI of Things

LUCA boosts brand engagement with “Sponsored Data” product

    Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...

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ElevenPaths
Mum, I want to be a hacker
The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? We...
Florence Broderick
New tool: PinPatrol for Chrome. Something more than a plugin, a forensics tool
Back in July, we created a new tool for improving the experience using HSTS and HPKP in Firefox. Now it’s time for Chrome. It shows this information in a...
Florence Broderick
Mobile Connect winner of the 'Connected Life Awards'
Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
Florence Broderick
Introducing Mobile Connect – the new standard in digital authentication
The Mobile Operators hold the future of digital authentication in our hands, and so do our customers. The consumers will no longer need to create and manage multiple user...
Florence Broderick
Information leakage in Data Loss Prevention leader companies
Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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