LUCA Open Data and API’s in Video Games: League of Legends puts them to practice When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of games like LOL and CSGO. With the help of David Heras, who collaborated...
LUCA And the Oscar goes to… Data! This weekend, the 90th Academy Awards will take place at the Dolby Theatre in Hollywood. More commonly known as the Oscars, these awards are the ultimate celebration of the...
Beatriz Sanz Baños Worker’s Diary IoT III 18:00. Daniel arrives at school to pick up his children. He knows that they are still inside thanks to the trackers in their backpacks . While he is waiting for them, he can check the daily news on his smartwatch. When the children get in...
Beatriz Sanz Baños IoT to improve your Tourist Experience Would you like to enjoy a more personalized and efficient experience during your vacation? The arrival of IoT is already a real revolution in the tourism sector where this...
ElevenPaths New tools: Metashield Bots, analyzing and cleaning metadata for everyone, from everywhere You all know Metashield. Basically, it is a technology from our own to analyze and clean metadata, that is used in several of our own products. Although metadata seems...
ElevenPaths Don’t confuse the frequency of an incident with the ease you remember it Imagine that there have been a few robberies in two parks of your town that have got all the attention for days. This afternoon you would like to go...
LUCA Feel Free to browse: How online retailers are driving sales with sponsored data Leading online retailers are using sponsored data to remarkable effect: Consumers are spending more time in apps, browsing more frequently, and making more purchases. Before the internet, ‘browsing’ meant looking...
LUCA From Automation To Inclusion: Why Banks Are Embracing Sponsored Data Content Written by David Nowicki CMO and Head of Business Development at Datami and published through LinkedIn. A wave of Sponsored Data deployments from leading retail banks is the latest in a...
LUCA Data rewards are the new consumer engagement tool & Gigabytes are the new currency Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...
LUCA Responsible data usage for effective advertising Written by Liao Yin Tung Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
LUCA Dan Rosen talked about the importance of adopting mobile advertising: LUCA Talk 4 This past Wednesday our head of Global Advertising, Dan Rosen, gave a talk highlighting the importance of a “mobile first, mobile only” approach to advertising. Dan started by giving an...
LUCA LUCA boosts brand engagement with “Sponsored Data” product Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...
Carlos Alberto Lorenzo Sandoval You are no longer just a company of products or services, you are a data company All companies in operation today are actually data companies. This is because, every day they collect and process a large amount of information: from customers, internal operations, suppliers, partners...
LUCA The best Data Science certifications Over the last 10 years, the amount of data we have generated has soared to unprecedented heights. It is said that by 2020, each person will be generating 1.7...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
LUCA Machine Learning to analyze League of Legends Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
Richard Benjamins Artificial Intelligence vs Cognitive Computing: What’s the difference? The media hype around Artificial Intelligence (AI) and Cognitive Computing is unquestionable at the moment. They seem to appear everywhere on the Internet in the press, blogs, conferences and events...
