Skip to content
Think Big
Countries / Global
  • Global
  • España
  • Ecuador
  • Español
  • Portugues
  • IoT
    • Bluetooth for IoT, much more than handsfree technology How can IoT help with elderly care?
  • Big Data
    • GDPR 101: What you need to know MWC 2017 Day 3: From panels to people with LUCA Audience
  • Cybersecurity
    • New tool: Neto, our Firefox, Chrome and Opera extensions analysis suite The Attack on SolarWinds Reveals Two Nightmares: What Has Been Done Right and What Has Been Done Wrong
Think Big / Business
  • AI of Things
  • Cloud
  • Cybersecurity
  • Blockchain

Advertising LUCA

AI of Things

Feel Free to browse: How online retailers are driving sales with sponsored data

Leading online retailers are using sponsored data to remarkable effect: Consumers are spending more time in apps, browsing more frequently, and making more purchases. Before the internet, ‘browsing’ meant looking...
AI of Things

From Automation To Inclusion: Why Banks Are Embracing Sponsored Data

Content Written by David Nowicki CMO and Head of Business Development at Datami and published through LinkedIn. A wave of Sponsored Data deployments from leading retail banks is the latest in a...
AI of Things

Data rewards are the new consumer engagement tool & Gigabytes are the new currency

Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...
AI of Things

Responsible data usage for effective advertising

Written by Liao Yin Tung  Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
AI of Things

Dan Rosen talked about the importance of adopting mobile advertising: LUCA Talk 4

This past Wednesday our head of Global Advertising, Dan Rosen, gave a talk highlighting the importance of a “mobile first, mobile only” approach to advertising. Dan started by giving an...
AI of Things

LUCA boosts brand engagement with “Sponsored Data” product

    Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...

Navegación de entradas

Volver a portada
1 2
  • Telefónica Tech

Popular

Innovation Marketing Team
Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo
With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
ElevenPaths
Squeezing the numbers and facts of Google’s annual Android security report
Last month Google published its third annual security report on Android’s security protections, aiming to send a clear message to the world about mobile malware (or Potentially Harmful Applications...
Florence Broderick
Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick
How does blacklisting work in Java and how to take advantage of it (using whitelisting)
Oracle has introduced the notion of whitelisting in its latest version of Java 7 update 40. That is a great step ahead (taken too late) in security for this...
Florence Broderick
Showing certificate chain without validating with Windows "certificate store" (C#)
Java has its own independent certificate store. If you wish to view natively in Windows a certificate extracted from an APK or JAR file Windows may not find the...
Think Big
  • Facebook de Telefónica
  • Linkedin de Telefónica
  • Twitter de Telefónica
  • Canal YouTube Telefónica

© Telefónica S.A.

    • Cookies Policy
    • Privacy Policy
    • Accesibility
    • Cookies configuration