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    • How to know how smart a Smart City is What connected intelligence can do in your home
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    • LUCA at #HackForGood Data rewards are the new consumer engagement tool & Gigabytes are the new currency
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    • Are airlines companies as safe as they seem? Cybersecurity Weekly Briefing October 24-30

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Big Data – Driving the Future of the Automobile Industry

      Are we already living in the future? Take one look at the technology being used in self-driving cars and you would certainly think so. Once only an unrealistic ideology,...
      AI of Things

      Audience Selection For Sponsored Data: Precision Is Power

      Already a powerful mobile engagement mechanism, Sponsored Data is set to skyrocket thanks to the addition of precise consumer targeting. Power only becomes truly effective when it’s well directed. Great...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
      AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
AI of Things

Healthy Cities: a new paradigm to humanize smart technology

According to recent studies, urban dwellers are less able to regulate fear, anxiety or stress than residents in peripheral or rural areas. Issues such as rises in rent, perceived...
AI of Things

How the fashion industry is applying Big Data and AI

Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
Richard Benjamins

How to select AI and Big Data use cases?

Many organizations that start working with Big Data and Artificial Intelligence (AI) ask themselves the question: where to start? In general, there are two ways to start: 1) start...
AI of Things

Big Data joins the fight against cancer

The medical community continues to make ground breaking discoveries every day, but with a survival rate of only 50% (Cancer Research UK), we still have a long way to...
Richard Benjamins

Four design principles for developing sustainable AI applications

Artificial Intelligence (AI) has been put forward as the technology that will change the world in the coming decades. Many applications already have seen the light including recommendations of...
AI of Things

How Drones are making use of Artificial Intelligence

By now, you have heard, seen and possibly even own a drone yourself. You have probably seen them in countless films and TV series, and at concerts and outdoor events....
Richard Benjamins

AI, Data and IT – how do they live together?

Many things related to AI and Data are about information technology (IT).  Systems, platforms, development, operations, security, all are needed for creating value with AI and Data, and are...
AI of Things

The evolution of TV – Addressable Advertising: Creating a Better, More Personal TV & Video Experience

Written by Natalia Barrera Palomero – Digital Consultant in LUCA Advertising As a powerful channel with broad reach, it is no surprise that TV currently accounts for $70 billion in...
AI of Things

Data Transparency Lab looks for new projects on privacy and data transparency

Data Transparency Lab (DTL) call for tools opens on August 10th and will end up on September 30th to attract new apps. The selected projects will get prizes ranging...
AI of Things

A history of Lisp and its use in neural networks – Part II

Written by Sergio Sancho Azcoitia, Security Researcher for ElevenPaths Last month, we started a two-article series talking about Lisp. Part I covered the history, its beginnings and uses when it comes...

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  • Telefónica Tech

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Innovation Marketing Team
Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo
With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
Florence Broderick
Participating in GSMA Mobile 360 LATIN AMERICA
Mobile 360 – Latin America brings market leaders from Central and South America across the mobile telecom ecosystem for a two-day thought leadership conference together with operator-led Working Groups...
Florence Broderick
Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick
Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick
Evil FOCA is now Open Source
We are really happy to announce that Evil FOCA is now Open Source. We have received lots of comments and feedback about how you are using Evil FOCA, or how...
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