ElevenPaths and iLife Security signed an agreement for implementing services in support, IT management and security

Florence Broderick    6 March, 2017

Aiming to help clients to adapt their systems in this new technological reality and its growing challenges in security matters, ElevenPaths and iLife Security, company specialized in Full Outsorcing in IT Management, had signed an agreement for implementing personalized services in support, IT management and security.

This collaboration will have the goal of sharing knowledge and technical resources, to implement products and services based on digital security and correct IT management, also using ElevenPaths technologies: Latch, Security Monitoring and Metashield.


Jesús Cabrera, CEO of iLife Security, mentions that “iLife Security offers services “Hackfriend 360º”, helping business in their daily usage and management of technological incidents. These services also analyze constantly the infrastructure inside the company, looking for vulnerabilities”.

Rames Sarwat, ElevenPaths Vice Presidente for Strategic Alliances, says that “This agreement suits perfectly ElevenPaths’ Security Solutions, Identity and Access and Data Protection, in a way that, through a personalized management IT service, our customers can cover the full cycle of information and security management”.

Both ElevenPaths and iLife Security included these services in their portolios, to broad the options for tchnological solutions, consultancy and top development.

For more information, check the Partners Section in our webpage.

Do you want to know more about the ElevenPaths Partner Program? Contact us!

To see the Press Release done by ElevenPaths and iLife Security, click here.



LUCA’s MWC 2017 Roundup

Ana Zamora    3 March, 2017
The week started big at MWC with Telefónica’s launch of AURA, the “brains” of its 4th platform.  With Aura, we enter into a new phase of Telefónica, the era of cognitive intelligence. As you know, our team at LUCA are experts on Big Data and AI, both of them key parts of this digital transformation. We hope you are as excited as we are with this new initiative.
Apart from the exciting news of Aura, we took advantage of MWC to show the world several demos that represent part of the work we are doing here at LUCA. Besides showing them at our stand at Barcelona, we want all of you to have access, so we have been writing blog post about them, including a brief explanatory video. The demos showcase our products, some of which are still being built, such as LUCA Comms- focused on the value behind corporate communications data- while others are mature products already in the market, such as LUCA Store– understanding the behaviour of customers outside and inside stores, LUCA Transit– with our data-driven approach to commuting and pollution, and our road safety demo with Open and Mobile Data, and finally LUCA Audience– our solution for Outdoor Media players.
But MWC was not just about demos and leads. We’ve had fresh news during this week. The MWC was the perfect occasion for LUCA to announce two partnerships we have been working on during the past months. Monday we announced our participation in GSMA’s Big Data for Social Good initiative. By leveraging big data capabilities of 16 mobile operators, this initiative will address humanitarian crises, including epidemics and natural disasters. Jointly, the participating operators account for more than 2 billion connections across more than 100 countries. The first trials will focus on epidemics and start from June 2017 in countries such as Bangladesh, Brazil (with Vivo), India, Myanmar and Thailand.
And the exciting news doesn’t end there. Tuesday, we announced our Big Data for Social Good partnership with UNICEF. Under UNICEF’s Magic Box initiative, real-time data from private sector companies like Telefónica is gathered to better understand humanitarian disasters. The first pilot of this partnership has been shown at MWC in a demo using mobile network data from Colombia to support UNICEF’ by providing alarms and supporting critical response in case of natural disasters.

We hope you enjoyed this year’s MWC, and don’t forget to follow our channels to stay tuned for our latest news and initiatives!

MWC Day 4: Understanding road safety with Open and Mobile Data

AI of Things    2 March, 2017
It’s day 4 of Mobile World Congress here in Barcelona and the experience is coming to an end. As we mentioned yesterday, we’re sharing a video each day on our blog to give you a taster of our demos.

Today we’re sharing LUCA Transit, a solution that allows us to understand road safety with Open and Mobile Data. In this example, we can see how the combination of O2 mobile data and open data of road accidents from the Government of England allow us to get important road safety insights in Mid England, specifically around Manchester and Liverpool.


If you’d like to see more, then come along to Hall 3 on Stand 3K21 and let us take you on a Big Data journey with one of our LUCA gurus. Alternatively, you can email us here.

MWC 2017 Day 3: From panels to people with LUCA Audience

AI of Things    1 March, 2017
It’s day 3 of Mobile World Congress here in Barcelona and the first two days were great, showing demos to data enthusiasts from all over the world on the Telefónica stand. As we mentioned yesterday, we’re sharing a video each day on our blog to give you a taster of our demos.

Today we’re sharing LUCA Audience, a solution which we’ve been working on for over 3 years with the Outdoor Media sector.  This insights viewer allows OOH players, brands and agencies to get a greater understanding of the people they are targeting. In this example, we worked with Exterion Media to help them take an even more data-driven approach to selling inventory on the London Underground. With unique demographic profiling and behavioural insights this solution has become an invaluable part of their business.


If you’d like to see more, then come along to Hall 3 on Stand 3K21 and let us take you on a Big Data journey with one of our LUCA gurus. Alternatively, you can email us here.

ElevenPaths and Opencloud Factory signed an agreement to provide a unique solution for access control in corporative networks

Florence Broderick    1 March, 2017

ElevenPaths and Opencloud Factory signed a technological agreement, aiming to develop a unique solution for controlling the access in corporative networks.

Thanks to this agreement, Mobile Connect a multi-operator solution led by the GSMA (Global System for Mobile Communications Association) that Telefónica lead by ElevenPaths is a perfect complement for the OpenNAC technology of Opencloud Factory.


Our mobile phone number can be used as identification in the digital world. In controlling access to corporative networks, it is essential to know the type of connected device, and in the case of user devices, it is even more relevant to uniquely identify and authenticate the person behind it.
In this context, openNAC as a network access control platform authenticates, authorizes and audits all access to the network, based on the defined access policy.

Eduardo Canga, Product Manager of Opencloud Factory, tell us that “with this integration, companies that adopt this solution will gain, on one hand, visibility in the access to their networks by outsiders, like providers or guests, and on the other, the ability to adopt “bring your own device” (BYOD) policies in a secure way, both for the ability provided by Mobile Connect to identify the user and for openNAC inherent ability to control the device profile”.

Thanks to this agreement, Opencloud Factory will integrate Telefonica’s Mobile Connect technology into its solutions, which uses the telephone number as a unique user identifier. It is a service compatible with any type of mobile phone, which uses the SIM card as a secure element to store user credentials, and it makes use of the mobile operator’s network as a secure channel for access to user credentials.

ElevenPaths’ Vice President in Strategic Partnerships, Rames Sarwat, comments about the deal “in corporate environments, this authentication method is ideal for managing guest user access and personal business user devices”.

For more information, check the partners in our webpage.

To see the Press Release done by ElevenPaths and Opencloud Factory, click here.

MWC Day 2: Our data-driven approach to Commuting and Pollution

AI of Things    28 February, 2017
It’s the second day of Mobile World Congress here in Barcelona and one of the demos we’re focusing on today looks at the intriguing relationship between commuting and pollution.

In this data experiment, we crossed Open Data around pollution from the city council of Madrid with our own mobile data insights to get a better understanding of the increasing traffic problems the city is facing. Visualizing in CARTO, we take a look at how NO2 emissions evolve throughout the day and indeed the year, drawing some very interesting conclusions. Take a look at our demo teaser below:

If you’d like to see more, then come along to Hall 3 on Stand 3K21 and let us take you on a Big Data journey with one of our LUCA gurus. Alternatively, you can email us here.

MWC Day 2: Our partnership with UNICEF to boost Big Data for Social Good

Florence Broderick    28 February, 2017
Today we are proud to announce our latest collaboration with UNICEF through their Magic Box initiative – a Big Data for Social Good platform which collects real-time data, combining and analysing aggregated and anonymised data from private sector companies. Magic Box was launched in 2014, when it was used to respond to the Ebola crisis in Western Africa, and more recently to the spread of the Zika virus.

Unlike other initiatives, which have mostly focused on pilots to demonstrate the value of Big Data to better understand humanitarian disasters, Magic Box goes one step further. It combines real-time data sourced from the private sector with other existing public data sets relating to climate, GIS (UNICEF’s Geographic Information System), and socioeconomic and epidemiological data. By unlocking the value of this real-time data, UNICEF can optimise its response to public health emergencies and natural disasters – protecting children and saving lives in an increasingly unpredictable world.

Figure 1: Unicef demo showing mobile communications in Colombia.

By means of an Application Programming Interface (API), companies are able to share their anonymised and aggregated datasets in the Magic Box platform, where, once combined with public data sets, provides insights for emergencies.

At the Mobile World Congress, we will be demonstrating the first pilot of this partnership, where mobile network data from Colombia will be used to show how data can be analysed to improve the management of humanitarian disasters, providing alarms, and supporting critical response and recovery monitoring. The natural disasters include an earthquake, a landslide and a flood. They were analysed for this first project, using mobile usage data per antenna (e.g. number of calls, megabytes and SMS) and mobility data to understand human movement. You can see a short taster of the demo here:


Our VP for Big Data for Social Good, Richard Benjamins, stated: “So far we have seen a wide range of pilots which show that Big Data can be a force for good, however, we now need to shift from pilots and ‘one-offs’ to real operative systems which provide a continuous data feed. Data needs to come from both the public and private sector and therefore partnerships like this one are key. This is the only way to have a meaningful impact and bring the power of data to the people who need it most.”
Alfonso Gómez, President of Telefónica Colombia, also highlighted: “Colombia is one of the most vulnerable countries to climate change. The telecommunications sector has a pivotal role to play due to the precision and availability of data which can ultimately save lives. Integrating this agreement between UNICEF and Telefónica, the technology, the data and the collaboration across different sectors in a proactive and innovative way will allow us to enhance our capabilities to respond to emergencies”.

“Magic Box is a way to bring together partners like Telefonica and others from the private sector, who want to use their data as a public social good. We collaborate with them to build a product that allows us to have real-time insights to improve our work for children around the world. To reach the hardest-to-reach children, we need to know where, when and how to act, and we can do this if we have forward-thinking partnerships in place, now.” commented Cynthia McCaffrey, Director, Office of Innovation, UNICEF.

As well as sharing datasets as part of the agreement, UNICEF’s innovation department will work closely with us to accelerate the use of Data Science and Data Engineering in developing real-time humanitarian data analytics.

Today we join other companies like Google, Amadeus and IBM to enable the growth of Big Data for Social Good in line with the United Nation’s Sustainable Development Goals and we’re very excited to be a part of this movement.

MWC 2017: The evolution of connectivity and new uses for IoT

Mirian Martinez Varas    27 February, 2017

The nature of Internet of Things is the connection between devices, between platforms, between actions and between people. Connectivity is crucial in a world of growing needs, which in turn creates new ways of using and enjoying it. The greatest technological promises of the year will be showcased at MWC 2017. It will be a perfect venue to grasp this connectivity between devices, software and people in a unique way.

The things that really matter

Connectivity is a concept that goes far beyond purely technical language. Connectivity links people with things that are important to them: with their loved ones and friends, with their belongings, and with the places where they live. Thanks to technology, Telefónica helps make this connection between people easier and more comfortable. Through technology, it allows devices and services to be integrated, providing a simple digital interaction that enriches and simplifies everyday life. These solutions drive digital transformation, creating a more natural interconnected world where IoT is a living, natural and evolving network.

Life is a collection of settings with people at the core. Each of them presents new forms and challenges for technology. New use cases and improvements on current functionalities appear thanks to new connectivity models, such as NarrowBand-IoT and LTE-M standard. Thus, we can find applications designed for what matters to us the most. One example is a helmet connected by NB-IoT that allows us to follow Alzheimer patients and be warned in case they have any mishaps. Smart soles can do this, too, as well as help consistently monitor the sport we do, making the most of connectivity.

Pets owners can also benefit from technology. Dogsens takes advantage of connectivity to control pets’ status and activity, getting information from recorded data filtered by experts. And, of course, the ability to always be connected in a coherent and economical way would not reach its full potential without Lock & Found, a device to ensure that our most valuable items are always locatable. If Telefónica works first to connect its customers, second to give them control over this connectivity and third to offer them service capabilities and distinguishing experiences. Now it goes beyond by offering advanced data capabilities. Now is the moment of Telefónica AURA.

It comes at a time when it is essential to break down barriers, not physical barriers, but ideas and concepts. This would not be possible without an excellent connectivity and experiences. Communication is the basis of knowledge and of every human relationship. Thanks to technology, that communication can be extended and intertwined between people and devices, creating new dimensions. This technology is transforming our homes, our means of transport and our work environments. It is also changing the way we communicate and do things. Connectivity is the basis of this entire transformation. All these connections generate huge amounts of data to be managed. With Telefónica AURA, customers go from merely connecting for communication or even measure to have the control of data. Hence, the next step is to use this data to understand and predict.

This is the basis of the concept of the fourth platform that Telefónica will highlight during the Mobile World Congress 2017. With Telefónica AURA clients not only can decide remotely control the various functionalities from the interaction created but also analyse and understand the data that they control. This way, they can manage and plan their actions more strategically and anticipate their needs. End users, cities or even industry can all benefit from the fourth platform thanks to the digital technologies that enable this evolution in connectivity. The fourth platform emphasises the true value of data, its privacy evaluation and its management.

The evolution of connectivity

The development of LPWA technologies and standards is a promise of expansion for cellular services. But not only that: Telefónica is also committed to the NB-IoT and LTE-M standards and is planning to implement soon. The company has already had its first experience with NB-IoT clients in LATAM. Likewise, the signing of a global agreement with Sigfox allows to complement its connectivity offer to individual cases and adjusted to client needs . Besides, Open Labs, with open research and innovation environments around new connectivities  are also a proof of the LPWA focus. The Open Future initiative promotes the creation of an ecosystem through interoperability development and collaboration among partners.

Evolution beyond connectivity is visible in the success achieved with clients. For example, Hertz’s service will be expanded, improving its customers’ experience thanks to IoT solutions from Telefónica, which offers telemetry and tracking tools. Gocco, on the other hand, will benefit from solutions such as digital labels, smart fitting rooms, social Wi-Fi, smart music and dynamic marketing in its stores, becoming one of the flagship Smart Retail projects thanks to Telefónica. In the evolution of connectivity that has led to the emergence of new uses, Telefónica has promoted the creation of initiatives that focus on a collaborative ecosystem of partners; open environments that allow the development of IoT to be promoted and accelerated in all possible scenarios involving people; security-based solutions, especially end-to-end security, as demonstrated by its partnership with Eleven Paths and active participation in the GSMA security working group on IoT; and the Onlife Telco spirit that allows technological development and the evolution of connectivity to be people-centred.

Open Data and API’s in Video Games: League of Legends puts them to practice

AI of Things    27 February, 2017
Written by David Heras an intern at LUCA alongside Javier Carro a LUCA Data Scientist.
When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of games like LOL and CSGO. With the help of David Heras who collaborated with us taking part in a scholarship and also has practical experience with LOL (as well as playing it he is also aware of the APIs it offers). Combining our experience, we have come up with a small representation of three European teams who will be taking part in the Intel Extreme Masters this weekend.


The following vide shows David explaining what our small experiment consists of and how we created it. You can see that it is a curious and interesting example of Open Data that is available through using APIs, this is something that we really love and cannot get tired of debating. This can be seen and discussed through our LUCA Talk #1.


To make a correct assessment it would have obviously been more effective to use more historic and metric data, however we wanted to focus on showing the potential of Open Data via APIs. In fact, there are more sites that use APIs to present statistics in a very attractive way. Champion.gg is a website that collects user statistics from the champions of the game to show global statistics and through this we can find out where the game is more or less popular. These statistics can be compared with league-analytics.com who are specialized in collecting graphs and statistics from important game competitions.

Opening Ceremony IEM
Figure 1: Image taken from the first IEM Katowice 
Effectively, multiplying the value of your data is one of the best advantages of exposing data through API. Whether that be for internal consumption to streamline and systematize the flow and processing of data within a company, or to create a business ecosystem based around the results. Ideally this flow of data, which starts from the source of the data and then splits two ways; on one hand this helps intra and inter system actions for the company (managing clients, products and processes. On the other hand, it can power visualisation tools (description, patterns, alerts, predictions, etc.) which can help the business make decisions. A good example of a business ecosystem using the data of a company accessible through APIs is BBVA’s API Market. We can’t forget that some of the challenges we mentioned for the use of data for social good are also valid in these cases: privacy, security and legislation.
We hope that this approach to video games has been inspiring and entertaining, keep on gaming!

MWC 2017 Day 1: Getting closer to customers with LUCA Store

AI of Things    27 February, 2017
It’s the first day of Mobile World Congress here in Barcelona and today we’re putting the spotlight on our LUCA Store product – showing that the digital transformation for retailers has no limits thanks to Big Data.

Using Small Cell technology, we have worked with retailers all over the world to use mobile data insights to optimize the shopping experience for consumers driving higher conversion and greater customer centricity. In the demo below, we look at a leading sports brand analyzing 4 retail sites in the UK, using our solution to understand customer volumes, profile, behaviour and loyalty. We also show you the unique conversion insights we can provide by merging payment data with our product:

If you’d like to find out more, then come along to Hall 3 on Stand 3K21 and let us take you on a Big Data journey with one of our LUCA gurus. Alternatively, you can email us here.