MWC 2017 Day 3: From panels to people with LUCA Audience

AI of Things    1 March, 2017
It’s day 3 of Mobile World Congress here in Barcelona and the first two days were great, showing demos to data enthusiasts from all over the world on the Telefónica stand. As we mentioned yesterday, we’re sharing a video each day on our blog to give you a taster of our demos.

Today we’re sharing LUCA Audience, a solution which we’ve been working on for over 3 years with the Outdoor Media sector.  This insights viewer allows OOH players, brands and agencies to get a greater understanding of the people they are targeting. In this example, we worked with Exterion Media to help them take an even more data-driven approach to selling inventory on the London Underground. With unique demographic profiling and behavioural insights this solution has become an invaluable part of their business.

If you’d like to see more, then come along to Hall 3 on Stand 3K21 and let us take you on a Big Data journey with one of our LUCA gurus. Alternatively, you can email us here.

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