Stefan Leadbeater How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Fernando Menéndez The expansion and future of Aura, Telefónica’s AI A few years ago, Telefónica began a digital transformation process with the aim of seeking simplification, adaptation and the comprehensive digitalisation of the Company through the design and implementation...
Florence Broderick Telefónica Mannequin Challenge Today in the office we decided to do our very own Mannequin Challenge, bringing together employees from all over Telefónica. This viral internet craze has even frozen the internet...
LUCA Open Data and API’s in Video Games: League of Legends puts them to practice When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of games like LOL and CSGO. With the help of David Heras, who collaborated...
LUCA Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
LUCA Analysing tourist profiles in Spain with INE Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
LUCA International call traffic may tell you more than first thought This post debates the value of international phone calls in understanding society. Telefónica has a wide global infrastructure of networks which can be used by other service providers to carry...
LUCA LUCA to power data-driven decisions in Brazil’s tourism sector Brazil’s tourism industry had a huge boost in 2016 with more than half a million tourists descending upon Rio de Janeiro for the Olympics – making it a record year with...
MWC 2017 Day 3: From panels to people with LUCA AudienceLUCA 1 March, 2017 It’s day 3 of Mobile World Congress here in Barcelona and the first two days were great, showing demos to data enthusiasts from all over the world on the Telefónica stand. As we mentioned yesterday, we’re sharing a video each day on our blog to give you a taster of our demos. Today we’re sharing LUCA Audience, a solution which we’ve been working on for over 3 years with the Outdoor Media sector. This insights viewer allows OOH players, brands and agencies to get a greater understanding of the people they are targeting. In this example, we worked with Exterion Media to help them take an even more data-driven approach to selling inventory on the London Underground. With unique demographic profiling and behavioural insights this solution has become an invaluable part of their business. If you’d like to see more, then come along to Hall 3 on Stand 3K21 and let us take you on a Big Data journey with one of our LUCA gurus. Alternatively, you can email us here. MWC Day 2: Our data-driven approach to Commuting and PollutionMWC Day 4: Understanding road safety with Open and Mobile Data
Stefan Leadbeater How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Richard Benjamins Artificial Intelligence for warfare or for maintaining peace On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...
Antonio Pita Lozano The data-driven transformation of businesses, a matter of survival Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...
Anshul Kudal How do you capture clients on multiple channels? Have you heard of the word omnichannel? It is a word which is used a lot in the world of marketing. Like its name indicates, it refers to multiple...
LUCA Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Richard Benjamins London AI Summit 2019 The London AI Summit attracted thousands of visitors; so many more than when AI was still a niche thing in the 90-ies. As always with such big events, it was a...
