Olivia Brookhouse Artificial Intelligence, doing more than humanly possible since the Greeks Many of those working in the world of Artificial intelligence acknowledge the 1950’s as the birth of concepts such as Machine Intelligence and Artificial Intelligence with the creation of...
Richard Benjamins Artificial Intelligence in small and medium-sized enterprises We hear of increasingly more applications of Artificial Intelligence ranging from improved medical diagnosis to autonomous vehicles to automatic translation to voice recognition. But when we look at the...
LUCA Can Mobile Data combat Climate Change in Germany? One of our favourite topics here at LUCA is using Big Data for Social Good, to measure our progress on Sustainable Development Goals. Three of the 17 goals are...
Rubén Granados Reinforcement learning…. the new player Here, we would like to present a ´new´ guest, reinforcement learning (RL). Not as new, because it has been with us since the 80s. We will quickly go over the classic approximations, that...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA Understanding clients of La Vaguada shopping center Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
LUCA Mobility patterns in Lima and Callao based on Big Data technology We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
MWC 2017 Day 3: From panels to people with LUCA AudienceLUCA 1 March, 2017 It’s day 3 of Mobile World Congress here in Barcelona and the first two days were great, showing demos to data enthusiasts from all over the world on the Telefónica stand. As we mentioned yesterday, we’re sharing a video each day on our blog to give you a taster of our demos. Today we’re sharing LUCA Audience, a solution which we’ve been working on for over 3 years with the Outdoor Media sector. This insights viewer allows OOH players, brands and agencies to get a greater understanding of the people they are targeting. In this example, we worked with Exterion Media to help them take an even more data-driven approach to selling inventory on the London Underground. With unique demographic profiling and behavioural insights this solution has become an invaluable part of their business. If you’d like to see more, then come along to Hall 3 on Stand 3K21 and let us take you on a Big Data journey with one of our LUCA gurus. Alternatively, you can email us here. MWC Day 2: Our data-driven approach to Commuting and PollutionMWC Day 4: Understanding road safety with Open and Mobile Data
Olivia Brookhouse Artificial Intelligence, doing more than humanly possible since the Greeks Many of those working in the world of Artificial intelligence acknowledge the 1950’s as the birth of concepts such as Machine Intelligence and Artificial Intelligence with the creation of...
Richard Benjamins Artificial Intelligence in small and medium-sized enterprises We hear of increasingly more applications of Artificial Intelligence ranging from improved medical diagnosis to autonomous vehicles to automatic translation to voice recognition. But when we look at the...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA “Artificial is Natural”: The Artificial Intelligence event for companies LUCA Innovation Day 2019 is arriving, the third edition of our annual innovation event where you will have to engage all 5 senses. Watch along on our live stream...
Olivia Brookhouse ARTYficial Intelligence or just Artificial, can tech be creative? When I hear the word art, a few masterpieces spring to mind; Monet’s Water lilies, Picasso’s Guernica and Van Gough’s Starry Night. Whilst many artists names’ do not carry...
Carlos Alberto Lorenzo Sandoval You are no longer just a company of products or services, you are a data company All companies in operation today are actually data companies. This is because, every day they collect and process a large amount of information: from customers, internal operations, suppliers, partners...
