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LUCA Case Studies

AI of Things

Success Story: achieving an audience based strategy

In our success story today, we tell you about one of our key projects in the use of Big Data to improve communication between a business and its audience,...
AI of Things

Rebuilding Mocoa with Big Data

The possibilities of Big Data to contribute to social good are infinite and has proven itself as an indispensable tool to achieve the Sustainable Development Goals by 2030. The natural...
AI of Things

Success Story: LUCA Transit and Highways England

The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
AI of Things

Success Story: Using Big Data to improve Tourism with Iberostar

In today’s data story, we talk about some of the main applications of Big Data and Artificial Intelligence within the tourism sector. In this case, the hotel chain, Iberostar,...
AI of Things

Artificial Intelligence in the Industrial Sector: the success story of Repsol

Although technological advances have been left behind in recent years, the industrial sector presents opportunities for developpment in the field of Big Data and Artificial Intelligence, and also in...
AI of Things

SMASSA Success Story: Intelligent Parking Services

Today we bring another success story from the public sector: the example of SMASSA, the Sociedad Municipal de Aparcamientos (Municipal Parking Company) whose mission is to solve the parking...
AI of Things

Success Story: pioneering project for economic and social development

In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
AI of Things

Improving intent to purchase with mobile advertising: Success Story of Milpa Real

The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
AI of Things

Are data-driven strategies in the energy sector competitive? Naturgy proves it.

In today’s data story, we explore the success story of a large energy company, Naturgy, and how its digital transformation process towards becoming a data-driven company is already having...
AI of Things

Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake

Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...

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