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AI of Things

AI of Things, one Telefonica Tech´s business unit, helps its customers in their digital transformation process by unifying IoT, Artificial Intelligence, Big Data and Blockchain capabilities.



AI of Things

Feel Free to browse: How online retailers are driving sales with sponsored data

Leading online retailers are using sponsored data to remarkable effect: Consumers are spending more time in apps, browsing more frequently, and making more purchases. Before the internet, ‘browsing’ meant looking...
AI of Things

A data-driven football season

A game of football lasts 90 minutes, features 2 teams, each with 11 players, and it will hopefully (from a fan’s perspective) contain some goals. In recent seasons, an...
AI of Things

Big Data – Driving the Future of the Automobile Industry

Are we already living in the future? Take one look at the technology being used in self-driving cars and you would certainly think so. Once only an unrealistic ideology,...
AI of Things

GSMA Announces new developments in BD4SG Initiative

Last week, September 19th, the GSMA announced, at the United Nations General Assembly Week in New York, new developments in its Big Data for Social Good Initiative. Eduardo Navarro, President...
AI of Things

Data Science – Helping consumers to save money and travel for less

Have you ever purchased a train or plane ticket online? If so, you will know how hundreds of different website display different prices. Also, you will be aware that...
AI of Things

LUCA Talk 7: Using Mobile Data in the Transport Sector

The next webinar in our series takes place on the 3rd of October. In this LUCA Talk, you will get the opportunity to hear about how Mobile Data can...
AI of Things

How did the temporary closure of Line 5 affect the users of Madrid’s Metro?

The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
AI of Things

Creating smarter fire services using data science

Here at LUCA, we are passionate about Big Data for Social Good, or BD4SG. In our previous post, published during the first ‘Big Data for Social Good in Action’...
AI of Things

Finding the next festival headliner using Big Data

The music industry is always evolving and, like many other industries, has realised that it oughtto be harnessing the power of Big Data. Historically, human efforts have beenthe driving...
AI of Things

Cycling in the city? Analysing Cyclist Safety in Madrid with Excel

Written by Paloma Recuerdo, original post in Spanish In this post we will see an example of how we can perform simple descriptive analytics on a set of data, without...

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José Luis Núñez Díaz
Towards a smarter supply chain
One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick
Top of the app charts. Shuabang: automated malware made in China
Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
Florence Broderick
"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
Florence Broderick
Information leakage in Data Loss Prevention leader companies
Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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