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  • IoT
    • We’re talking about technology, will you join the conversation? IoT Activation: the IoT Program for Startups
  • Big Data
    • Success Story: Using Big Data to improve Tourism with Iberostar LUCA to power data-driven decisions in Brazil’s tourism sector
  • Cybersecurity
    • Cybersecurity: “black swan“ events in a connected world WhatsApp, Telegram or Signal, Which One?

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Feel Free to browse: How online retailers are driving sales with sponsored data

      Leading online retailers are using sponsored data to remarkable effect: Consumers are spending more time in apps, browsing more frequently, and making more purchases. Before the internet, ‘browsing’ meant looking...
      AI of Things

      Success Story: achieving an audience based strategy

      In our success story today, we tell you about one of our key projects in the use of Big Data to improve communication between a business and its audience,...
    • Artificial Intelligence
      • Big Data & AI Tutorials
      • AI for all
      • AI & Big Data Applications
      • LUCA Events
  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • Figure 1: DK Management have decided to use LUCA Store.
      AI of Things

      Case Study: LUCA Store and DK Management, driving footfall and increasing convertion

      In case you didn’t already know one of the many products from our business portfolio is LUCA Store. This post will take a look at our collaboration with DK...
      AI of Things

      The data-driven “green corridor” in Cali

      The power of data has moved out of the confines of businesses and start-ups and has reached public circles and most notably, our cities. More and more local governments are hiring Big...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

It’s raining data: How Big Data is changing weather forecasting

Be it is crazy hot Madrid summers or the ever-changing nature of British weather, the weather is a constant topic of conversation for people around the world. Historically, the...
AI of Things

Brand Sponsored Data: A creative tool for satisfying customers while meeting tangible customer needs

Normal 0 false false false EN-US ZH-CN AR-SA /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; ...
AI of Things

Entrevista: Angela Shen-Hsieh desmitifica“la caja negra” del Big Data

Angela Shen-Hsieh es Directora de Predicción del Comportamiento Humano en la Innovación de Productos de Telefónica. En esta función, se encarga de liderar la innovación interna. Antes de unirse a...
AI of Things

The new Spain: redrawing the country using mobility data

One of the most exciting fields that the use of data opens up is the study of networks. Our societies, communications, infrastructure, businesses and many other areas of life...
Figure 1: The Royal Palace is one of Madrid's top tourist attractions.
AI of Things

Case Study: LUCA Tourism and Royal Palace Visitors Analysis

Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
Figure 1: DK Management have decided to use LUCA Store.
AI of Things

Case Study: LUCA Store and DK Management, driving footfall and increasing convertion

In case you didn’t already know one of the many products from our business portfolio is LUCA Store. This post will take a look at our collaboration with DK...
AI of Things

What does it take to become a top class Smart City?

The term Smart City is a term that has been coined in recent years following the surge in use of Big Data. At LUCA we have been contributing to...
AI of Things

Data rewards are the new consumer engagement tool & Gigabytes are the new currency

Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...
AI of Things

Machine Learning to analyze League of Legends

Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
AI of Things

A World-Changing Combination: Dr. Claire Melamed on Big Data, Collaboration and the SDGs

Dr. Claire Melamed is the Executive Director of Global Partnership for Sustainable Development Data (GPSDD), where she leads efforts to collaborate on leveraging data to meet the UN’s Sustainable...

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  • Telefónica Tech

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ElevenPaths
Telefónica WannaCry File Restorer: How can we recover information deleted by WannaCry?
When cyberattacks occur in large organizations, it is crucial to remember where duplicate files are stored, as this information is also subject to infection by a malware virus or...
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Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick
Evil FOCA is now Open Source
We are really happy to announce that Evil FOCA is now Open Source. We have received lots of comments and feedback about how you are using Evil FOCA, or how...
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Who are you going to believe, me or your own eyes? The dilemma of managed security
Organizations are facing a context of increasingly complex IT threats jeopardizing the everyday development of production processes. We are referring to persistent advanced attacks, zero-day threats, industrial espionage, hacktivism,...
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New Tool: MicEnum, Mandatory Integrity Control Enumerator
In the context of the Microsoft Windows family of operating systems, Mandatory Integrity Control (MIC) is a core security feature introduced in Windows Vista and implemented in subsequent lines...
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