Beatriz Sanz Baños Have you ever wondered where the energy comes from? Thousands of companies and households have already use solar energy, with the dual purpose of reducing the carbon footprint of the planet and actively control their consumption. Have you already joined...
Alfonso de la Rocha Gómez-Arevalillo The truth behind Libra, Facebook’s new cryptocurrency It’s been almost a week since Facebook’s public release of Libra Blockchain, a decentralized programmable database promoted by Facebook to support a low-volatility cryptocurrency. Opiniated rivers of ink have...
Antonio Pita Lozano The data-driven transformation of businesses, a matter of survival Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...
Anshul Kudal How do you capture clients on multiple channels? Have you heard of the word omnichannel? It is a word which is used a lot in the world of marketing. Like its name indicates, it refers to multiple...
Beatriz Sanz Baños Make your holidays run smoothly with IoT The arrival of summer holidays allows us to visit our favorite destinations, but who isn´t worried about losing their suitcase when travelling? Luckily, IoT help us to have everything...
Cristina de la Cruz Hacker Women are driving Aura, Telefónica’s Artificial Intelligence Telefónica is the pioneer telco in introducing Artificial Intelligence (AI), through Aura, to facilitate communication with its customers. Behind this initiative, one of the Company’s most ambitious, the profiles...
Beatriz Sanz Baños How do brands speak to you? Internet of Things gives companies a world of possibilities to improve their productivity, management and service they offer to their clients. This last section is especially important in Retail, where...
AI of Things Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Beatriz Sanz Baños Innovating with IoT Startups create products and technological solutions that anticipate the needs of the future, helping us in the transition to the digital age. However, they need resources so that time...
Fernando García Gómez Fleet Optimise for Rent-a-car Companies Fleet Optimize enables car rental companies to create new revenue streams, reduce the operating costs of vehicle fleets and improves the safety and customer experience.
Kassandra Block The latest from MWC21: connectivity, innovation and entertainment in Telefónica’s digital home How are we reinventing the home at Telefónica? The pandemic has changed consumer habits and the home has become a space where we work, have fun and socialise. All of this was...
Innovation Marketing Team Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
ElevenPaths ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover. ElevenPaths...
Florence Broderick Social engineering is more active than ever The fact that Social Engineering has been the easiest method used by the scammers is not new. What we are going to describe in this blog today has been...
